14 Best UGC Platforms To Check Out in November 2024

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Consumers are more particular than ever about having their choices met. A whopping 90% of customers trust recommendations from someone familiar, which is why brands rely on Best UGC platforms to showcase content regular customers post.

This shift in trust means that authenticity reigns supreme. People crave real-life experiences and connect with brands that feel genuine.

So, how do you tap into this desire for authenticity and build trust with your audience? The answer is UGC (User-Generated Content) platforms. These innovative tools empower brands to leverage the power of customer-created content – think photos, videos, and reviews – to drive sales and forge stronger connections with their audience.

Let’s talk about the top UGC Platforms, learn about what they offer, their pros & cons, and which will align with your goals.

What are UGC Platforms? 

UGC platforms, or User-Generated Content platforms, are online spaces that empower users to create, share, and interact with content generated by other users. These platforms foster a vibrant community where individuals can express themselves, connect with like-minded people, and discover new perspectives.  

Key characteristics of UGC platforms:

Platform-specific features: Each platform offers unique features tailored to its community, such as forums, live chat, and personalized feeds.

User-centric: The focus is on the content users create, not professional content creators.  

Diverse content: UGC can take various forms, including text, images, videos, audio, and interactive content.  

Community-driven: Users actively engage with each other through comments, likes, shares, and direct messages.  

These platforms not only assist you in gathering this content but also allow you to select the most appropriate ones and filter out irrelevant content. You can then effectively share this content across your marketing channels. This carefully selected UGC is an effective means of establishing trust and credibility.

List of 14 Best UGC Platforms to Consider in 2024:

Now, let’s delve into the 14 best UGC platforms to help you boost  your brand sales:

• Tagshop
• Tagembed
• Videowise
• Emplifi
• Stackla By Nosto
• Billo
• Bazaarvoice
• Yotpo
• Social Native
• JoinBrands
• Flowbox
• Foursixty
• AdSauce
• Trend

1. Tagshop

Are you tired of collecting dormant UGC? Tagshop is the perfect UGC platform for you. It revives your customer content and makes it shoppable. Utilize AI to reduce the time spent on tagging and organizing the content. Design impressive galleries of the photos and videos the users submit, with the possibility of automatic product tagging. 

Tagshop synchronizes well with your social media accounts, making it easy to collect UGC. High-quality analytics allow you to assess the campaign’s effectiveness, monitor its activity, and adjust the approach for the best results.

Features

• AI-Powered Content Moderation and Tagging: Optimize UGC curation with AI to help remove obscene content and recommend the most suitable product tags.

• Shoppable UGC Galleries: Design visually appealing shoppable galleries that include user-generated content. These galleries should be tagged directly to the products so that the users can easily stumble upon them and buy them.

• Social UGC Integration: Gather and display UGC from different social media platforms so customers’ content will be located in one place.

• Visual Reviews & Ratings: Include customer reviews and ratings with the images to increase the brand’s credibility.

• Organic Influencer Marketing: Identify and work with genuine organic UGC enthusiasts who are fans of your brand and create real influencer marketing.

• Advanced Analytics: Use detailed analytics to understand users and content performance and make better decisions. Monitor basic parameters such as impressions, interactions, and sales to improve your UGC approach.

• Multiple Integrations: Make Tagshop fully compatible with all your marketing instruments and e-shop so you can work effectively.

• Scalability: Intended to scale with your requirements, Tagshop effectively manages the growth of content load and the complexity of campaigns.

2. Tagembed

Tagembed is your secret weapon for easily displaying customer reviews on your website, social media, and marketing initiatives. 

This one of the top UGC platforms provides an opportunity to adjust the appearance of the embedded tags to fit your brand’s design and make it look perfect. As for the cons, there is no content moderation or in-depth analytics in Tagembed, but it is a good tool for brands who want to start using customer reviews without any complications.

Pros:

• A simple platform for embedding UGC content across various platforms.
• Customizable display options.

Cons:

• Lacks advanced features like content moderation and analytics.
• Limited scalability for larger content volumes and complex campaigns.

3. Videowise

Is your brand a video content freak? Introducing Videowise, the tool built to support your user-generated video marketing efforts. With its powerful editing tools, Videowise enables you to select and display UGC videos most appropriately. 

Edit the length of the clips, insert the text elements, and adjust the video to match the viewer’s preferences. However, Videowise is solely dedicated to the video content only. If both photos and reviews are equally crucial for your brand, then you may need to consider other platforms for a balanced strategy of UGC.

Pros:

• It focuses specifically on video UGC, which is ideal for brands using video content heavily.
• Offers features for video editing and customization.

Cons:

• It may not be suitable for brands looking to manage a variety of UGC formats like photos and reviews.

4. Emplifi

Discover the treasures and keep your UGC library in order with the help of the powerful tools provided by this UGC platform. Please use their search tools to locate incredible user-generated material right down your company’s alley. 

Emplifi makes organizing, sorting, and publishing your UGC content easy with the best content at the right time and place. Measure the campaign’s effectiveness with detailed metrics to know what your target audience is most responsive to. Remember that emplifi can be expensive for small businesses, and shoppable features may require more funds.

Pros:

• Robust content discovery and management tools.
• Analytics suite for tracking UGC performance.

Cons:

• Pricing plans can be expensive for smaller businesses.
• Lacks features like AI-powered content moderation and shoppable UGC galleries.

5. Stackla By Nosto

Stackla by Nosto offers brands an all-in-one UGC management solution that they can use. Extend the simple collection with features such as content rights management, guaranteeing the rights of creators of content and their usage. 

Using this UGC platform enables you to harness the potential of UGC for influencer marketing initiatives, building a stronger brand relationship. This platform offers many features, but it is aimed at the enterprise level, which may be too expensive for some users. Also, the interface may not be as friendly as other competitors, and it may take time to learn new users.

Pros 

• Content rights management features.
• Tools for influencer marketing campaigns.

Cons

• Enterprise-level pricing may not be suitable for all budgets.
• Interfaces can be complex for some users.

6. Billo

Crank it up with Billo, a top choice among UGC platforms aimed at helping organize user-generated content contests and campaigns. Leverage the spirit of competition to gather a boost of fun UGC. In addition to contest creation, Billo provides its users with convenient tools to moderate content and analyze the campaign’s performance. 

It is also compatible with the most widely used marketing automation systems, so you can continue nurturing leads obtained from your UGC campaigns. However, Billo’s content moderation and editing are less advanced, and analytics may not be as comprehensive as those of other services.

Pros

• User-friendly platform for collecting UGC from contests and campaigns.
• Integrates with popular marketing automation platforms.

Cons

• Limited content moderation and editing capabilities.
• Analytics may not be as detailed as some competitors.

7. Bazaarvoice

Establish customer relationships and credibility with Bazaarvoice, the recognized leader in customer reviews and rating solutions. Extend the simple star ratings with features that allow gathering more detailed visual materials, such as photos and videos, along with the reviews. Use social listening and sentiment analysis functionalities to get more detailed information about the customers’ attitudes and perceptions about the brand. 

Bazaarvoice is a perfect solution, but it is vast and expensive for small companies. Moreover, it is more concentrated on reviews and ratings than other types of UGC, such as organic photos and social media content.

Pros

• We have established a platform offering comprehensive customer reviews and ratings management solutions.
• Features for social listening and sentiment analysis.

Cons

• It can be complex and expensive for smaller businesses.
• Focuses primarily on reviews and ratings, with less emphasis on other UGC formats like photos and videos.

8. Yotpo

Yotpo is a very simple tool suitable for brands just starting their journey with UGC. It allows you to gather reviews, photos, and videos from your customers with no effort while encouraging loyalty to your brand. Yotpo easily connects with different e-commerce platforms, which helps to organize content collection and distribution. 

However, one may be required to subscribe to the premium plans to access more features, such as AI content moderation and a shoppable gallery. Also, Yotpo may have fewer analytics compared to some of the other tools that provide a deeper analysis of performance.

Pros

• User-friendly platform with features for collecting customer reviews, photos, and videos.
• Integrates with various e-commerce platforms.

Cons

• Advanced features like AI-powered content moderation and shoppable galleries may require higher-tier plans.
• Analytics may be limited compared to some competitors.

9. Social Native

Create effective influencer marketing campaigns with Social Native, a tool that helps to organize cooperation with social media influencers and content creation. Find and work with gifted content producers that match your brand’s image, create exciting content, and monitor the success of your campaign. 

As for the functionality of Social Native for organic UGC collection beyond influencer marketing, it is quite modest. Also, it can be less suitable for brands that seek shoppable UGC experiences since this UGC platform is not designed with this in mind.

Pros

• Social Native can be very reliable for influencer marketing campaigns.
• I consist of tools for managing influencer partnerships and content creation.

Cons

• There is not much functionality for organic UGC collection outside of influencer campaigns.
• Social Native might not be ideal for brands to prioritize shoppable UGC experiences.

10. JoinBrands

Wishing to create a buzz and gather several responses from the users? JoinBrands is your guide to handling user-generated content contests and giveaways. It provides its users with features that allow the creation of attractive contests, the moderation of the content, and the monitoring of the campaign results. 

Maintain the audience’s attention with elements such as leaderboards and voting options. Although JoinBrands can be considered a good solution for collecting UGC through contests, its features only apply to contests and giveaways. If you want to have a comprehensive UGC strategy that includes the collection of organic content and detailed analysis, you may have to use other tools.

Pros

• It is ideal for gamification by UGC contests and giveaways through its management platform.
• Content moderation via JoinBrands is very easy and efficient.

Cons

• It is not suitable for brands looking for comprehensive UGC management solutions.

11. Flowbox

Flowbox makes gathering and showcasing UGC on your website and social media profiles much easier. Organically collect content created by users of different social networks, select the most relevant posts, and display them in engaging social walls or streams. 

Flowbox provides fundamental content moderation and monitoring features to match the brand and analyze the results. However, there are no AI content moderation and shoppable features in Flowbox as compared to other competitors. You might need to look for other UGC platforms if you want more detailed analytics and shoppable content.

Pros

• You can easily collect and display UGC on social media walls and websites.

Cons

• It lacks advanced features, including AI content moderation and shoppable UGC images/ videos.

12. Foursixty

Foursixty is a UGC platform that aims to generate shoppable galleries for users. Convert customer images and videos into visually appealing galleries that bring your products into the real world. 

This tool is compatible with several e-commerce solutions, meaning that the customers can easily find the products in the UGC galleries and make the purchase. However, the content moderation and editing that Foursixty offers is not as extensive as some of its competitors. Also, there may be some limitations in analytics compared to competitors who provide more detailed performance data.

Pros

• Foursixty is a tool that focuses on user-generated shoppable galleries.
• It integrates with various e-commerce platforms.

Cons

• Content moderation and editing functionalities are less than those of other tools.
• It may not offer the same level of analytics as some competitors.

13. AdSauce

AdSauce serves as your social media content aggregator by gathering user-generated content related to your brand from multiple platforms. Track your brand, find out what people are saying about your products and services in your campaigns, and use it to spread your message. 

Though AdSauce provides simple content curation for users, it does not have features such as artificial intelligence for content moderation and purchasing integration. Furthermore, analysis tools can be less advanced than some competitors. 

If you require a more comprehensive UGC solution with features like enhanced content moderation, shoppable capabilities, and comprehensive analytics, you may want to consider other tools.

Pros

• It focuses on social media content aggregation, making the process very easy.
• It can integrate with the top social platforms, including instagram and TikTok. X, etc.

Cons

• The performance metric it provides can be too complex to understand.
• There is a delay in updating fresh UGC content on a feed.

14. Trend

As for the organic UGC platforms outside of influencer campaigns, Trend is good at influencer marketing but not very functional. Furthermore, Trend may not be perfect for the brands that focus on shoppable UGC experiences.

Build effective collaborations with Trend, an influencer marketing tool and a tool for creating branded content. Find influencers that align with your brand, work with them on engaging content, and monitor the results of your influencer marketing strategy. 

Pros

• Trend is a good choice for brands wanting to manage influencer marketing campaigns and branded content.
• It is ideal for influencer discovery and collaboration.

Cons

• It is not the best choice when prioritizing shoppable UGC experiences.

What Makes UGC Platforms Worth Your Bucks?

Integrating UGC platforms into your marketing strategy offers a multitude of benefits:

1. Generate Real-Time Customer Insights

Understand more about customers and what they will likely do or prefer through UGC. Identifying what kind of content customers produce and post is necessary to better comprehend their requirements and preferences.

2. Enhance Brand Storytelling

Create a better brand story by using the strength of real customer stories. UGC gives your brand story a personal feel, thus creating an emotional connection with the audience.

3. Boost Social Proof

Use UGC to present positive customer experiences, which can be seen as a form of endorsement or validation. Potential customers are more likely to be influenced by word of mouth than by the normal forms of advertising.

4. Increase Brand Trustworthiness

Thus, UGC helps to establish direct and personal communication with the customers, which leads to their trust in the brand. They get a sense of belonging and a bond with the brand, thus enhancing brand loyalty.

How Does Tagshop Make UGC Shoppable for Your Brand?

Tagshop helps you take full control over your UGC and easily incorporate shoppable content into your marketing mix. Here’s how it works:

• Connect Tagshop to Your Store: Use Tagshop to connect with your e-commerce store and get the product catalog and customer content.

• Collect & Curate UGC: Encourage customers to create content by offering incentives such as contests, social media promotions, or customer loyalty programs. Use Tagshop’s tools to select the most effective UGC for your brand.

• AI-Powered Product Tagging: Tagshop’s intelligent AI can easily tag the curated UGC since it can identify products independently. This guarantees that all the right products are correctly labeled to be searchable in Google Shopping and other marketing platforms.

• Shoppable UGC Galleries: Design visually appealing shoppable galleries with the selected UGC. Tagshop provides an opportunity to display customers’ photos and videos, descriptions of the products, and unambiguous purchase invitations.

• Seamless Shopping Experience: Users in the UGC galleries can click directly on tagged products to go to the product pages and make a one-click purchase.

• Campaign Management & Analytics: Brands can monitor the overall performance of shoppable UGC campaigns in the Tagshop analytics section. They can use insights like impressions, click-through rates, and conversion rates to evaluate the success of the UGC strategy.

Wrapping Up!

The need for UGC in almost every industry cannot be underestimated at a time when the world demands authenticity. Utilizing efficient UGC platforms like Tagshop can amplify your brand stories and help you gain your customers’ trust.

Tagshop offers additional features such as AI content moderation, shoppable UGC galleries, and detailed analytics to help you maximize UGC and boost brand sales.

Are you all set to discover the secret of shoppable UGC? Visit Tagshop now and learn how consumers’ contributions can revolutionize your business’s advertising.