15 Best UGC Platforms for Your Brand [2024]

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Consumers are more particular about their choices being met than ever. A whopping 90% of customers trust recommendations from someone familiar which is why brands are relying on UGC platforms to showcase content posted by regular customers.

This shift in trust means that authenticity reigns supreme. People crave real-life experiences and connect with brands that feel genuine.

So, how do you tap into this desire for authenticity and build trust with your audience? The answer is UGC (User-Generated Content) platforms. These innovative tools empower brands to leverage the power of customer-created content – think photos, videos, and reviews – to drive sales and forge stronger connections with their audience.

Let’s talk about the top UGC Platforms there are, learn about what they offer, their pros & cons, and which one will align with your goals.

What are UGC Platforms? 

UGC platforms are tools that assist brands in gathering, and managing user-generated content. These platforms act as the bridge between the brands and their consumers, helping them grow, organize, and share relevant content that reflects the customers’ experience.

These platforms don’t only assist you in gathering this content, but also allow you to select the most appropriate ones, filter the irrelevant content. You can share this content across your marketing channels effectively. This carefully selected UGC is an effective means of establishing trust and credibility.

Crucial Things to Consider to Find the Best UGC Platform

Selecting the right UGC platform for your brand requires careful consideration. Here are some key factors to keep in mind:

1. Goals

With an efficient UGC platform, you can determine the particular objectives of your UGC strategy. While deciding your goal for using the UGC platform, you search answers to questions like, what kind of content do you want to gather ? Where will it be placed in your overall marketing plan? Who are your
target creators ?

2. Features

Some of the features that you must consider whole choosing the right UGC platform are content discovery, moderation, editing, analytics for tracking the performance of the content. Having these feature makes a UGC platform perfect for your brand marketing strategies.

3. Usability

Select a platform that is easy to use for both the brands and the influencers. A UGC platform with a smooth interface also means that the content is collected and managed without any hitches making it easier for you to showcase UGC and get maximum results.

4. Scalability

With your UGC program expanding, the platform you use must be able to expand as well. Your UGC platform should scale up as the amount of content grows and the requirements of your brand change. This eliminates the need for switching to a new tool 

5. Budget

As for the pricing policy, UGC platforms can be divided into freemium, where some functions are available in the free plans, and some of advanced features are included in the paid ones. While choosing the best UGC platform for your brand, you should also look at the value proposition and ROI.

6. Security

Data security is paramount specially in case of UGC as the data of the direct customer is concerned. You must ensure that the platform is secure and does not violate any rules of data protection and privacy acts.

7. Rights Management

It is important to establish clear guidelines of who owns the content and who has the right to use it with the creators. The platform should also allow for clear and mutually agreed upon contracts on the use of the content and remuneration.

8. Influencer Collaborations

If you are using influencer marketing, it is worth using platforms that have features for working with influencers and campaigns.

15 Best User-Generated Content (UGC) Platforms

Now, let’s delve into the 15 best UGC platforms to help you boost  your brand sales:

• Tagshop
• Tagbox
• Tagembed
• Videowise
• Emplifi
• Stackla By Nosto
• Billo
• Bazaarvoice
• Yotpo
• Social Native
• JoinBrands
• Flowbox
• Foursixty
• AdSauce
• Trend

1.Tagshop

Tired of collecting UGC that sits dormant? Tagshop is the perfect UGC platform for you. It revives your customer content and makes it shoppable. Utilize AI to reduce the time spent on tagging and organizing the content. Design impressive galleries of the photos and videos submitted by the users with the possibility of automatic tagging of products. 

Tagshop synchronizes well with your social media accounts, thus making it easy to collect UGC. High-quality analytics allow you to assess the effectiveness of the campaign, monitor its activity, and adjust the approach for the best results.

Features

• AI-Powered Content Moderation and Tagging: Optimize UGC curation with AI that would help remove obscene content and recommend the most suitable product tags.

• Shoppable UGC Galleries: Design visually appealing shoppable galleries that include content created by the users. These galleries should be tagged directly to the products so that the users can easily stumble upon them and buy them.

• Social UGC Integration: Gather and display UGC from different social media platforms, so customers’ content will be located in one place.

• Visual Reviews & Ratings: Include customer reviews and ratings with the images which will increase the credibility of the brand.

• Organic Influencer Marketing: Identify and work with genuine organic UGC enthusiasts who are fans of your brand and create real influencer marketing.

• Advanced Analytics: Understand the users and the content’s performance with detailed analytics to make better decisions. Monitor basic parameters such as the number of impressions, interactions, and sales to improve your UGC approach.

• Multiple Integrations: Make Tagshop fully compatible with all your marketing instruments and e-shop, so you can work effectively.

• Scalability: Intended to scale up with your requirements, Tagshop effectively deals with the growth of content load and the complexity of campaigns.

Start Your Free Trial & Experience The Best UGC Platform

2. Tagbox

Make your UGC collection more efficient with one of the best ugc platforms Tagbox by simple navigation. Organically collect content from multiple social media channels including Instagram, Facebook, and Twitter to make sure you get all the customer hearts. 

Censor content in real time to ensure that the brand’s voice and quality are kept intact. Not only gather UGC but display them in the best way! Tagbox, one of the best UGC tools,  enables you to control how the users’ content is presented on your website or social media feeds, thus making it an engaging brand experience.

Pros:

• User-friendly interface for collecting UGC from various social media platforms.
• Real-time content moderation tools.
• Customizable content displays for websites and social media.

Cons:

• Limited content editing options.
• Analytics capabilities may be less comprehensive compared to some competitors.

3. Tagembed

Tagembed is your secret weapon to easily display customer reviews on your website, social media, and marketing initiatives. 

This one of the best UGC platforms provides an opportunity to adjust the appearance of the embedded tags to fit your brand’s design and look perfect. As for the cons, there are no content moderation and in-depth analytics in Tagembed but it is a good tool for brands who want to start using customer reviews without any complications.

Pros:

• Simple platform for embedding UGC content across various platforms.
• Customizable display options.

Cons:

• Lacks advanced features like content moderation and analytics.
• Limited scalability for larger content volumes and complex campaigns.

4. Videowise

Is your brand a video content freak? Introducing Videowise, the tool that is built to support your user-generated video marketing efforts. Boasting editing tools, Videowise enables you to select and display UGC videos most appropriately. 

Edit the length of the clips, insert the text elements, and adjust the video to match the viewer’s preferences. However, Videowise is solely dedicated to the video content only. If both photos and reviews are equally crucial for your brand, then you may need to consider other platforms for a balanced strategy of UGC.

Pros:

• Focuses specifically on video UGC, ideal for brands using video content heavily.
• Offers features for video editing and customization.

Cons:

• May not be suitable for brands looking to manage a variety of UGC formats like photos and reviews.

5. Emplifi

Discover the treasures and keep your UGC library in order with the help of the powerful tools of provided by this UGC platform. Take advantage of their search tools to locate incredible user-generated material that is right down your company’s alley. 

Emplifi makes it easy to organize, sort, and publish your UGC content with the best content at the right time and place. Measure the effectiveness of the campaign with detailed metrics to know what your target audience is most responsive to. Just keep in mind that emplifi can be expensive for small businesses and shoppable features may need more funds.

Pros:

• Robust content discovery and management tools.
• Analytics suite for tracking UGC performance.

Cons:

• Pricing plans can be expensive for smaller businesses.
• Lacks features like AI-powered content moderation and shoppable UGC galleries.

6. Stackla By Nosto

Stackla by Nosto offers brands an all-in-one UGC management solution that they can use. Extend the simple collection with features such as content rights management, guaranteeing the rights of creators of content and their usage. 

Using this UGC platform enables you to harness the potential of UGC for influencer marketing initiatives, building a stronger brand relationship. This platform offers a lot of features, but it is aimed at the enterprise level, which may be too expensive for some users. Also, the interface may not be as friendly as other competitors and may take time to learn new users.

Pros 

• Content rights management features.
• Tools for influencer marketing campaigns.

Cons

• Enterprise-level pricing may not be suitable for all budgets.
• Interfaces can be complex for some users.

7. Billo

Crank it up with Billo as a top choice among UGC platforms that is aimed to help in organizing user-generated content contests and campaigns. Leverage the spirit of competition to gather a boost of fun UGC. In addition to the contest creation, Billo provides its users with convenient tools to moderate content and analyze the performance of the campaign. 

Also, it is compatible with the most widely used marketing automation systems, so you can continue the nurturing of leads obtained from your UGC campaigns. However, Billo’s content moderation and editing are less advanced and analytics may not be as comprehensive as those of some other services.

Pros

• User-friendly platform for collecting UGC from contests and campaigns.
• Integrates with popular marketing automation platforms.
  

Cons

• Limited content moderation and editing capabilities.
• Analytics may not be as detailed as some competitors.

8. Bazaarvoice

Establish customer relationship and credibility with Bazaarvoice, the recognized leader in customer reviews and ratings solutions. Extend the simple star ratings with the features that allow to gather more detailed visual materials such as photos and videos along with the reviews. Make use of social listening and sentiment analysis functionalities to get more detailed information about the customers’ attitude and perception about the brand. 

Bazaarvoice is a very good solution, but it is quite vast and expensive for small companies. Moreover, it is more concentrated on the reviews and ratings rather than other types of UGC such as organic photos and social media content.

Pros

• Established platform offering comprehensive solutions for customer reviews and ratings management.
• Features for social listening and sentiment analysis.
  

Cons

• Can be complex and expensive for smaller businesses.
• Focuses primarily on reviews and ratings, with less emphasis on other UGC formats like photos and videos.

9. Yotpo

Yotpo is a very simple tool that will be suitable for brands that are just starting their journey with UGC. Gather reviews, photos, and videos from your customers with no effort while encouraging loyalty to your brand. Yotpo easily connects with different e-commerce platforms, which helps to organize content collection and distribution. 

However, to access more features such as the AI content moderation and shoppable gallery, one may be required to subscribe to the premium plans. Also, there is a possibility that Yotpo has less analytics compared to some of the other tools that provide deeper analysis of performance.

Pros

• User-friendly platform with features for collecting reviews, photos, and videos from customers.
• Integrates with various e-commerce platforms.
  

Cons

• Advanced features like AI-powered content moderation and shoppable galleries may require higher-tier plans.
• Analytics may be limited compared to some competitors.

10. Social Native

Create effective influencer marketing campaigns with Social Native, a tool that helps to organize cooperation with social media influencers and content creation. Find and work with gifted content producers that match your brand’s image, create interesting content, and monitor the success of your campaign. 

As for the functionality of Social Native for organic UGC collection beyond influencer marketing, it is quite modest. Also, it can be less suitable for brands that seek shoppable UGC experiences since this UGC platform is not designed with this in mind.

Pros

• Social Native can be very reliable for influencer marketing campaigns.
• I consist of tools for managing influencer partnerships and content creation.
  

Cons

• Functionality for organic UGC collection outside of influencer campaigns is not much.
• Social Native might not be ideal for brands to prioritize shoppable UGC experiences.

11. JoinBrands

Wishing to create a buzz and gather several responses from the users? JoinBrands is your guide to handling user-generated content contests and giveaways. It provides its users with features that allow the creation of attractive contests, the moderation of the content, and the monitoring of the campaign results. 

Maintain the audience’s attention with elements such as leaderboards and voting options. Although JoinBrands can be considered a good solution for the collection of UGC through contests, its features are only applicable to contests and giveaways. If you want to have a comprehensive UGC strategy that includes the collection of organic content and detailed analysis, you may have to use other tools.

Pros

• It is ideal for gamification by UGC contests and giveaways through its management platform.
• Content moderation via JoinBrands is very easy and efficient.
  

Cons

• It is not be suitable for brands looking for comprehensive UGC management solutions.

12. Flowbox

Flowbox makes the process of gathering and showcasing UGC on your website and social media profiles much easier. Organically collect content created by users of different social networks, select the most relevant posts, and display them in engaging social walls or streams. 

Flowbox provides some fundamental features for content moderation and monitoring to match the brand and analyze the results. However, there is no AI content moderation and shoppable features in Flowbox as compared to other competitors. If you want more detailed analytics and shoppable content then you might need to look for other UGC platforms.

Pros

• You can easily collect and display UGC on social media walls and websites.

Cons

• It lacks advanced features including AI content moderation and shoppable UGC images/ videos.

13. Foursixty

Foursixty is a UGC platform that aims at generating shoppable galleries by users. Convert customer images and videos into visually appealing galleries that bring your products into the real world. 

This tool is compatible with several e-commerce solutions, meaning that the customers can easily find the products in the UGC galleries and make the purchase. However, the content moderation and editing that Foursixty offers is not as extensive as some of its competitors. Also, there may be some limitations in analytics compared to some of the competitors who provide more detailed performance data.

Pros

• Foursixty is a tool that focuses on user-generated shoppable galleries.
• It integrates with various e-commerce platforms.
  

Cons

• Content moderation and editing functionalities are less as compared to other tools.
• It may not offer the same level of analytics as some competitors.

14. AdSauce

AdSauce serves as your social media content aggregator by gathering user-generated content related to your brand from multiple platforms. Track your brand, find out what people are saying about your products and services in your campaigns, and use it to spread your message. 

Though AdSauce provides simple content curation for users, it does not have the features such as artificial intelligence for content moderation, and purchasing integration. Furthermore, analysis tools can be less advanced compared to some of the competitors. 

If you require a more comprehensive UGC solution with features like enhanced content moderation, shoppable capabilities, and comprehensive analytics, there may be other tools you need to look at.

Pros

• It focuses on social media content aggregation and hence makes the process very easy.
• It can integrate with the top social platforms including instagram, TikTok. X, etc.
  

Cons

• The performance metric it provides can be too complex to understand.
• There is a delay in updating fresh UGC content on a feed.

15. Trend

As for the organic UGC platforms outside of influencer campaigns, Trend is good at influencer marketing but not very functional. Furthermore, Trend may not be perfect for the brands that focus on shoppable UGC experiences.

Build effective collaborations with Trend, an influencer marketing tool and a tool for creating branded content. Find influencers that align with your brand, work with them on engaging content, and monitor the results of your influencer marketing strategy. 

Pros

• Trend is a good choice for brands wanting to for manage influencer marketing campaigns and branded content.
• Ideal for influencer discovery and collaboration.
  

Cons

• It is not the best choice when it comes to prioritize shoppable UGC experiences.

What Makes UGC Platforms Worth Your Bucks?

Integrating UGC platforms into your marketing strategy offers a multitude of benefits:

1. Generate Real-Time Customer Insights

Understand more about the customers and what they are likely to do or prefer through UGC. It is necessary to identify what kind of content customers produce and post to better comprehend their requirements and preferences.

2. Enhance Brand Storytelling

Create a better brand story by using the strength of real customer stories. UGC gives your brand story a personal feel thus creating an emotional connection with the audience.

3. Boost Social Proof

Use UGC to present positive customer experiences, which can be seen as a form of endorsement or validation. Potential customers are more likely to be influenced by word of mouth than by the normal forms of advertising.

4. Increase Brand Trustworthiness

Thus, UGC helps to establish direct and personal communication with the customers, which leads to their trust in the brand. They get a sense of belonging and a bond with the brand, thus enhancing brand loyalty.

How Tagshop Makes UGC Shoppable for Your Brand?

Tagshop helps you take full control over your UGC and easily incorporate shoppable content into your marketing mix. Here’s how it works:

• Connect Tagshop to Your Store: Use Tagshop to connect with your e-commerce store and get the product catalog and customer content.

• Collect & Curate UGC: Promote the creation of content by customers by the use of incentives such as contests, social media promotions or customer loyalty programs. Use the tools of Tagshop to select the most effective UGC for your brand.

• AI-Powered Product Tagging: The curated UGC is easily tagged by Tagshop’s intelligent AI since it can identify products on its own. This guarantees that all the right products are correctly labeled to be searchable in Google Shopping and other marketing platforms.

• Shoppable UGC Galleries: Design visually appealing shoppable galleries with the selected UGC. Tagshop provides an opportunity to display the photos and videos of the customers together with the descriptions of the products and unambiguous purchase invitations.

• Seamless Shopping Experience: Tagged products can be clicked directly by the users in the UGC galleries to lead them to the product pages for a one-click purchase.

• Campaign Management & Analytics: Brands can keep an eye on the overall performance of shoppable UGC campaigns in the Tagshop analytics section. They can use insights like impressions, click-through rates, and conversion rates to evaluate the success of the UGC strategy.

Wrapping Up!

The need for UGC in almost every industry cannot be underestimated at a time when the world demands authenticity. Utilizing efficient UGC platforms like Tagshop can not only amplify your brand stories but also help you gain the trust of your customers.

Tagshop offers you additional features such as AI content moderation, shoppable UGC galleries, and detailed analytics to help you get the most out of UGC and boost your brand sales.

Are you all set to discover the secret of shoppable UGC? Visit Tagshop now and learn how consumers’ contributions can revolutionize your business’s advertising.