Do you still recall the era when customers could be lured by a good tune or a perfectly sculpted model? Well, it’s safe to say that those days are long gone.
With too much content on the internet, customers are experiencing information overload today, and the possibilities of grabbing their attention are limited.
But how do you get through to them and make them go from scrolling to buying?
The answer is User-Generated Content Videos.
UGC videos, on the contrary, are way more authentic as they consist of real people using natural products and sharing real Experiences
They help avoid a critical attitude and get to the client’s “want it now” impulse.
Types of UGC Video Examples:
Before proceeding with UGC video examples, let’s explore the different types of UGC videos currently popular on the Internet!
You can go for whichever fits best with your brand and target audience.
1. Product Reviews and Testimonials:
This is the type of UGC video in which Shopify customers share their experiences with your product or service with their audience!
This usually involves the UGC creator using a product in the video and reviewing it for their audience.
For example, a beauty vlogger is reviewing a new mascara just launched.
2. Tutorials and How-To’s:
This involves the kind of UGC videos that you have seen often.
In this video, users create instructional content related to their product or industry. They talk to their audience and guide them through using specific industry products and services.
For example, a DIY enthusiast demonstrates how to use a new kitchen gadget that might confuse you for a while now.
3. Unboxing Videos:
Unboxing product videos are the kind of UGC videos where customers share their excitement upon receiving/ buying a product. They unbox the product right in front of their camera, giving you the real experience of how it feels to have that product.
For example, a tech reviewer unboxes a new smartphone just launched, and everyone is going crazy.
4. User-Generated Commercials:
User-generated commercials (UGCs) are not common unless they involve monetary benefits for the influencer. In this kind of UGC video, users create short, creative UGC ads for your brand by showing your product/ service.
For example, a funny video showing how a new cola drink helped him beat the heat!
5. Challenges and Contests:
As a brand, running challenges and contests is the best and the most efficient way to generate many UGC videos. Brands always look forward to users’ content, so you might have seen the big brand running challenges.
For Example, Coca-Cola’s #ShareACoke or Calvin Klien’s #MyCalvins.
6. Behind-the-Scenes:
Who doesn’t like a little behind-the-scenes? People love relatable content that shows something different from ads or promotional videos. This is why users sometimes offer a glimpse into their lives using your product.
For example, a fitness enthusiast shares their workout routine using your sports apparel.
7. Live Streams:
Live streams are very popular nowadays, especially for gaming or reaction videos. But UGC videos? Yes!
These days, users broadcast live content related to your brand. They might talk about their experience with your brand, how they felt about your product/ service, or whether it’s worth the hype.
For example, a gamer streaming gameplay using your gaming headset and talking about how clear the audio is.
Intrigued? Sit tight as we explore 10 UGC video examples that killed it!
List of 10 UGC Video Examples
As we open up these case studies, make sure that you focus on understanding the driving forces behind these UGC video examples. Understand what content these brands provide to their audience and generate interest from how they promote users’ participation users. With these examples, you’d also know how to implement these tactics in your UGC video campaigns.
1. #MyAerieReal Campaign by Aerie:
One of the best UGC video examples to discuss is Aerie’s #AerieReal campaign, which shows how such an approach can disrupt established practices and build stronger bonds with the targeted consumers.
Aerie chose to be unique in a society that has become increasingly concerned with the aesthetics of the human body. Their campaign used no-filter photos and videos with real women, embracing body diversity and presenting their products on real women’s bodies.
Lessons for E-commerce marketers:
- Embrace authenticity
- Challenge the set standards
- Focus on customer connection
2. #DoYourThing Challenge by GoPro (Action Cameras):
GoPro knows that its audience wants to have an adventure. Their #DoYourThing challenge capitalized on this by asking users to upload their adventure clips using GoPro cameras. This campaign was all about giving their audience a UGC platform to share their stories and, in turn, be inspired.
The Impact:
The #DoYourThing challenge created a lot of hype and quickly filled up social commerce with amazing action clips and GoPro in their elements. This increased brand recognition and helped develop a community of users of GoPro devices.
Lessons for E-commerce marketers:
- Get to know about your customer passions
- Go beyond product promotion.
- Embrace user creativity
3.#BedKingdom by By Bed Kingdom
In an intelligent approach, Bed Kingdom urged its customers to post pictures and videos, including its products, with the hashtag #BedKingdom and tag them. The brand offered discounts in return and featured the best posts on its website as part of its shoppable UGC galleries via Tagshop.
The Impact
This encouraged more people to post about the brand on their social shopping, leading to a massive increase in its reach. Adding shoppable galleries also made it easier for customers to choose a product from an e-commerce video and buy it directly. This eventually increased sales as the buying process was simplified.
This approach also redirected more people to Bed Kingdom’s website, as people wanted to see if their posts had been featured. This ultimately increased traffic on the website, making it rank better on the search engines.
Lesson for Ecommerce Marketers
- Do not be afraid to reward your customers
- Engage customers in your Shopify marketing strategies
- Add shoppable UGC galleries to simplify the buying process
4. #TimeToSweat with #Fableticsleggings by Fabletics (Activewear):
Fabletics knows its consumers are motivated by fitness objectives and need excellent-quality, comfortable workout wear. Its #TimeToSweat campaign successfully incorporated all these aspects: it asked users to post workout videos in their Fabletics leggings.
This strategy was not just about selling leggings but about proving how they feel and look when worn during workouts.
The Impact:
This challenge appealed to the target audience of fitness lovers, thus creating a large amount of UGC content for their brand. This was to give potential customers a feel for the product and the kind of exercises that can be done using the product. Thus, the campaign helped raise awareness for the brand and sell more!
Lessons for E-commerce Marketers:
- Focus on product benefits.
- Leverage UGC Videos
- Combine content with video commerce.
5. #PetcoLove Stories by Petco (Pet Supplies):
In Petco’s #PetcoLove Stories, they asked pet owners to post videos showing the impact of adopting their pets on their lives.
The Impact:
This UGC campaign example emotionally appeals to audiences interested in or already owning pets, thus building brand association and credibility with Petco as a pet care provider.
Lessons for E-commerce marketers:
- Evoke emotions
- Focus on storytelling
- Highlight your brand values
6. #RemakeTheRecipe Challenge by HelloFresh (Meal Kits):
HelloFresh knows that although people are willing to pay for meal kits to be delivered to their door, they also want to cook creatively sometimes.
Their #RemakeTheRecipe challenge perfectly reflected this, urging users to take inspiration from HelloFresh recipes and twist them.
This wasn’t a campaign to promote the meal kits; it was about giving customers the ability to create and share their meals with the HelloFresh community.
The Impact:
The #RemakeTheRecipe challenge brought out people’s creativity in the kitchen across the country. People posted different recipe variations, which helped to create a base of people with a common interest in cooking. It increased HelloFresh’s brand awareness and proved the variety of ingredients and meals that can be prepared with its help.
Lessons for E-commerce Marketers:
- Empower customer creativity
- Foster community building
- Showcase product versatility
7. #PlantsBringLife by Bloomscape (Plants):
Bloomscape knows that house plants are becoming increasingly popular and can change the atmosphere of homes. Their #PlantsBringLife exploits this to the letter by inspiring users to upload videos showing how their Bloomscape plants bring life into their houses. This is not a simple advertisement for plants; it is about making the viewers feel the beauty and the emotional value of having these plants around.
The Impact:
The hashtags #PlantsBringLife are now a vibrant UGC community. People post beautiful images of their collection of plants, and their carefully designed rooms help increase brand visibility and establish Bloomscape as a reliable source of quality plants.
Lessons for E-commerce Marketers:
- Embrace visual UGC
- Highlight lifestyle benefits
- Foster community growth
8. Furniture Makeovers with #Revamped By Rejuvenation (Furniture):
Rejuvenation appreciates the increasing trend of people using antique and second-hand furniture. This is where their #RevampedByRejuvenation campaign fits the bill to perfection; the idea is to have users post videos of furniture transformations with Rejuvenation hardware and decor in them. This campaign is not about selling products but about inspiring people to change old furniture and understand the value of recycling.
The Impact:
The #RevampedByRejuvenation challenge has become a source of upcycling ideas. The furniture transformations are creative, and the Rejuvenation products are incorporated into each transformation. This is beneficial in raising brand recognition and establishing Rejuvenation as the go-to place for quality hardware and a company that actively promotes environmental conservation.
Lessons for E-commerce Marketers:
- Embrace the upcycling movement
- Highlight product versatility
- Promote eco-conscious values
9. Travel Essentials with #PackYourAdventure by Osprey (Travel Gear):
Osprey understands the yearning for exploration that resides within many hearts. Their #PackYourAdventure campaign perfectly taps into this, encouraging users to share videos showcasing their travel experiences and the importance of Osprey backpacks in their journeys. This campaign isn’t just about selling backpacks; it’s about inspiring viewers to embark on adventures and demonstrating how Osprey products empower those journeys.
The Impact:
#PackYourAdventure has become a vibrant travelogue on social media. Users share breathtaking travel footage featuring Osprey backpacks as trusty companions across diverse landscapes. This boosts brand awareness and positions Osprey backpacks as essential gear for adventure seekers, showcasing their functionality and durability in real-world settings.
Lessons for Ecommerce Marketers:
- Target your audience’s passion.
- Focusa on product integration
- Evoke an emotional response.
10. #MyCozyCorner by Casper (Mattresses):
Casper understands the importance of a good night’s sleep and the power of creating a comfortable and inviting sleep environment. Their #MyCozyCorner campaign capitalizes on this perfectly, encouraging users to share videos showcasing their personalized cozy corners featuring Casper mattresses. This campaign isn’t just about selling mattresses; it’s about inspiring viewers to prioritize sleep and demonstrating how Casper products can transform bedrooms into havens of relaxation.
The Impact:
#MyCozyCorner has become a space for viewers to peek into the peaceful retreats crafted by Casper customers. Users share visually calming footage of their cozy corners, prominently featuring Casper mattresses. This boosts brand awareness and positions Casper mattresses as the cornerstone of a good night’s sleep and a contributor to overall well-being.
Lessons for E-commerce Marketers:
- Focus on lifestyle integration.
- Evoke a sense of calm.
- Leverage visual appeal
Tagshop: The Ultimate UGC Tool for Your Next Campaign
Although these campaigns demonstrate incredible organic growth, handling and scaling UGC videos can be difficult. Well, that is where Tagshop comes in!
Tagshop is a tool that puts you in control of how you can easily tap into the power of UGC videos. From selecting and sharing the shoppable galleries to capturing valuable customer data, Tagshop optimizes the UGC video process so you can concentrate on the things that matter- strengthening the brand relationships and selling.
Are you ready to maximize the use of UGC videos for your e-commerce business? Let’s get you started.
Conclusion
You’ve now explored some of the best UGC video examples brands use to engage users. These campaigns helped the brands increase engagement on their social media and impacted their website traffic and, eventually, sales.
Analyzing these examples can help you strategize your next campaign and effectively determine how to include UGC videos. While doing so, you might need some innovative tools to curate and manage UGC content, and there is no better choice than Tagshop.
