On average, people spend 17 hours daily watching online videos, which makes video marketing a powerful addition to any marketing strategy. But video creation is no piece of cake. From production design and quality cameras to an engaging script and skillful editing, it demands a lot. You can either hire different people to take care of all these aspects and spend a fortune. Or you can simply hire a video content creator who does it all for you.
With their engaging videos, video content creators can instantly capture attention, engage the audience, and drive conversions.
Want one for your brand? Great choice!
Here’s everything you need to know about them and how to choose the best one for your brand.
What is a Video Content Creator?
A video content creator entertains and educates viewers through engaging videos. Video content creation has become a full-time job, involving everything from crafting scripts that tell the story to filming and marketing. This has made these creators an important part of digital marketing, helping brands promote and offer authentic guidance to potential customers.
People often confuse video content creators with videographers, but in reality, they are very different. Traditional videographers focus on capturing moments in events or creating videos for documentaries, film projects, etc,.
Moreover, a videographer has technical knowledge of operating cameras, lighting, sound, and editing.
On the other hand, video content creators focus on storytelling and creating branded promotional content that will attract audiences and enhance brand interactions. Brands share the content created by video content creators on various social media platforms, such as Facebook, Instagram, etc.
Why Do Brands Need Video Content Creators?
With changing marketing strategies, where video content has become an essential element, more brands opt to hire video content creators. But why so? The answers are listed below.
1. Higher Engagement
Consumers trust and love to engage primarily with video content rather than static posts on social media platforms. Looking into the engagement factors of video content, the importance of social media content creators for brands has become more prominent.
It has been seen that TikTok influencers who have followers between 1000 to 10,000 are driving an 11.97% engagement rate. Thus, with content creators, brands can expect higher engagement in their video content because the audience finds them more trustworthy.
2. Enhances ROI
Video creators for brands bring the opportunity to improve their ROI, which means better brand growth. Creating video ads with YouTube and TikTok creators has generated revenue of approximately $2.4 billion.
Since the creators share the video content in their profiles, their followers interact with them, meaning more views and engagement. When the videos get better reach, view, and engagement, they will generate leads and enhance sales rate, and businesses will enjoy positive ROI.
3. Rise of video marketing
Video marketing plays a major role in today’s digital marketing landscape. Videos have a more substantial potential to generate leads than other content formats. To make the most of their video marketing, brands are hiring content creators. Businesses have witnessed that 69% of consumers trust creators’ recommendations more than brand videos.
Types of Video Content Creators
Video content writers have variants that belong to different niches, formats, audiences, styles, and platforms. It is crucial to know about the different types of content creators. Let’s explore them.
1. Social Media Video Creators
Brands demand social media video creators to help them promote their products and services on different social media platforms. These creators understand audience interest and create relevant content to increase engagement.
Video content creators for social media platforms are creative individuals dedicated to positively promoting businesses. Because of the creators’ targeted and strategic approach, brands can spread strong brand awareness, which ultimately helps them grow.
2. Long-Form Content Creators
Long-form content creators are storytellers who portray the brand before the targeted audience with compelling videos. These video content creators primarily craft engaging and interactive content for YouTube, webinars, and online courses.
They create content like explainer videos, video tutorials, and visual brand stories to share in-depth knowledge with audiences. Thus, such creators take the responsibility to help brands create value online beyond just selling products.
3. User-Generated Content (UGC ) Creators
user-generated content or UGC creators, are in demand among online brands that think authenticity plays a significant role in impressing their audience. Moreover, a UGC creator is decisive in helping customers make more informed purchase decisions.
These content creators sound more like real consumers in videos that showcase their authentic experiences regarding the products and services. Brands hire UGC video creators to promote trustworthy videos on social media platforms like Facebook and boost their online presence.
4. Animation and Explainer Video Specialists
Animated and explainer video specialists create short, animated, and mainly interactive videos that align with the brand’s marketing strategy. The talented and skilled professionals with expertise in creating animated brand stories that help engage and attract viewers.
These creators can break down complex topics and explain them more concisely to the audience. They help the potential customers to establish a better understanding of the products.
How to Hire a Video Content Creator for Your Brand
You are now determined to hire a video content creator who helps to shape your business growth through sharing interactive videos. But if you are new to owning this marketing technique, you must be unclear about the process of hiring video content creators.
Let us break it down for you, and we will start by telling you where you can find video content creators for your business.
Find Content Creators on Marketplaces
You can find a content creator through various popular mediums, such as job boards, freelancing marketplaces, and creative platforms. The popular job boards for finding your brand content creator include Indeed, Jooble, Lensa, and Monster. Pick a suitable content creator from a freelancing marketplace like Freelancer, Upwork, or Fiverr.
Find Content Creators on Social Media Platforms
You can also leverage social media platforms like Instagram, Facebook, and LinkedIn to reach and hire video content creators. Google is also an excellent medium for reaching video content creators through personal creator websites and blogs.
Find Content Creators on UGC Platforms
As we said earlier, tools are also available that help businesses find suitable video content creators and save time. We have listed the top 4 platforms that make it less hassle for businesses to choose their preferred video content creators. Let’s get to know them one by one.
1. Tagshop: Content Creators Hub
Tagshop is the one-stop UGC platform for brands looking for UGC content. The platform allows brands to collect, curate, and showcase high-quality content on eCommerce websites. If a brand is new or looking for UGC creation, it is the perfect platform for them.
- Tagshop has more than 56K skilled ugc creators for all niche types.
- Brands contact Tagshop to help them hire suitable video content creators and craft high-quality content.
- With tagshop, brands can hire ugc creators and generate high-quality ugc content like videos or photos.
- The UGC also takes care of the UGC rights management of businesses to avoid copyright matters.
2. Billo
Billo is another top platform offering brands a list of preferred content creators, allowing them to collaborate and craft user-generating content for marketing purposes. Billo has expertise in crafting engaging UGC video ads to run on Meta and TikTok. Billo caters to businesses of all shapes and sizes, which fulfill all your content creation needs.
Must Read: Top Billo Alternatives
3. Trend.io
Trend.io is also on this list. This tool collaborates authentic brands with real video content creators to produce high-quality video content and share it on social media platforms. It is known for its seamless hiring process and engaging video content. Trend.io has a large pool of high-profile content creators with proven track records.
The tool is dedicated to offering brands high-quality outcomes from their marketing efforts. With their 100% licensing rights, the brands will get full ownership of the content provided by Trend.io.
Must Read: Best Trend io Alternatives
4. Insense
Lastly, Insense is on our list. This platform is known for hiring, creating organic video content, and allowing influencers for brands. It allows brands to choose their preferred video content creators from a list of vetted creators.
The platform provides brands with authentic UGC that boosts ad performance on Meta, TikTok, and other social media platforms. Insense also ensures that the ads can run smoothly from the creator’s social media handle for effective results.
Must Read: Popular Insense UGC Alternatives
Check this Before Hiring Video Content Creators
Brands must gauge the expertise of video content creators, which is a crucial step in hiring them. Some key questions must be asked to ensure the content creators match their needs. We have listed the questions below and briefly discussed their needs.
1. What is their experience with your industry?
The first question you should ask a video content creator is about their experience in your industry. The brand needs to know if the creator can match the video’s tone, style, and messaging per the industry. Experience in the relevant industry means you can expect good-quality content with great stories that match customers’ needs and drive better engagement.
2. Can they align with your brand’s tone and vision?
A brand must hire content creators to produce videos that align with its unique tone and vision. This quality of video content helps potential customers easily engage with it and trust your brand.
Customers will be turned off if a brand fails to convey a clear message through its videos. Ensuring the video content creator aligns with the brand tone and vision will help brands plan for consistent video marketing.
3. What tools and software do they use?
Tools and software play a crucial role in maintaining the quality of video content during content creation. It’s a good idea to ensure the content creator knows how to use dedicated tools and software.
This will help brands gauge the skills of the content creators and ensure they are proficient in their work. Moreover, brands can expect high-quality content from them.
4. What’s their turnaround time and availability?
This is also an essential question for video content creators because brands must deliver content on time. When brands clearly understand their turnaround time and availability, they can meet deadlines and keep the audience engaged. This question will also help to avoid miscommunications and fulfill their marketing goals.
Conclusion
Ready to hire a video content creator for your brand?
The information you just read is enough to understand the importance of video content creation for modern marketing approaches. Moreover, finding the right creator for your brand is no longer a task because of the details and tools we’ve mentioned above.
So, what is holding you from investing in a video content creator and shooting your video marketing game with impactful video content?
Frequently Asked Questions
If you want an engaging and effective video, avoid a few common mistakes, such as using bad audio and video quality, irrelevant content, no call to action, poor editing, and more.
The major difference between videographers and video content creators is that the latter mostly create promotional videos for brands. This includes creating UGC videos, unboxing videos, reviews, etc. On the other hand, videographers focus on capturing professional videos for events and specific projects.
You can find content creators through various mediums, such as social media platforms, influencer marketing platforms, and UGC creator platforms like Tagshop. However, the easiest way to find the best video content creator is to use a tool like Tagshop.
UGC, or user-generated content creators, create content like videos or reels for brands. These contents act like real experiences of the consumers that brands use in their authentic promotion.
Traditionally, shooting videos requires investment in professional equipment and editing tools, which can be a hassle. But nowadays, brands make the smarter choice and let the content creators create video content for you.
The cost per video for a content creator depends on various factors, including follower count, content quality, engagement, and the nature of the project. It ranges from hundreds to several thousand dollars.
