Top YouTube Influencers to Follow in 2025
Wouldn’t you love having YouTube influencers promote your brand and introduce it to their massive fanbase?
Though the result might seem fascinating, finding the perfect influencer marketing platforms for your brand can be tedious. Selecting an influencer whose audience is interested in your niche is essential.
We have listed some of the biggest and most impactful YouTube influencers and their expertise to simplify the process. You will get the gist of various domains and can choose the best one for your brand.
List of Top YouTube Influencers:
1. MrBeast:

James Stephen “Jimmy” Donaldson, better known by his online alias MrBeast, is an American YouTube influencer, online personality, entrepreneur, and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways.
2. PewDiePie:

Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTube influencer known for his comedic videos. Kjellberg’s popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators.
3. Dude Perfect:

Dude Perfect is an American sports and comedy group headquartered in Frisco, Texas. The group consists of Tyler “The Beard” Toney, “The Twins” Cory and Coby Cotton, Garrett “The Purple Hoser” Hilbert, and Cody “The Tall Guy” Jones, all of whom are former college roommates at Texas A&M University
4. Like Nastya:

Unlike most YouTubers, Like Nastya features a young star. Nastya’s family channels (with 87.5 million subscribers) showcase her daily adventures, challenges, and experiences, bringing joy to millions of viewers.
5. Mark Rober:

A former NASA engineer turned YouTuber, Mark Rober combines his scientific expertise with engaging entertainment. Rober is an American YouTuber, engineer, inventor, and educator known for his YouTube UGC videos on popular science and do-it-yourself gadgets.
6. LazarBeam:

Lannan Neville Eacott, or LazarBeam, is an Australian YouTube influencer, professional gamer, and Internet personality known primarily for his video game commentary videos, “comedic riffs,” and memes. Eacott began making slow-motion demolition videos 2014 while working in his family’s construction business.
7. Liza Koshy:

Elizabeth Shaila Koshy is an American YouTuber, media personality, and actress. Her main YouTube channel has amassed almost 17 million subscribers, and her two channels have over 3 billion views combined. She has received four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award
8. Whitney White:

Host of the show “My Strange Addiction,” Whitney White, delves into the quirky and captivating world of unusual human behaviors. Her channel (97.7K subscribers) explores these fascinations with humor and sensitivity.
Conclusion:
These were some of the most influential people in their respective niches on YouTube. Having such influencers promote your brand exponentially increases its reach and strengthens the trust of your existing customers.
Add YouTube influencer marketing to your marketing strategy today and see its enormous impact on your traffic and, eventually, sales.