12 Top YouTube Influencers To Follow in 2024

youtube influencers
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Wouldn’t you love having YouTube influencers promote your brand and introduce it to their massive fanbase? 

Though the result might seem fascinating, finding the perfect influencer marketing platforms for your brand can be tedious. Selecting an influencer whose audience is interested in your niche is essential. 

To simplify the process, we have listed some of the biggest and most impactful YouTube influencers and their expertise. You will get the gist of various domains and can choose the best one for your brand.

List of Top YouTube Influencers:

1. MrBeast:

James Stephen “Jimmy” Donaldson, better known by his online alias MrBeast, is an American YouTube influencer, online personality, entrepreneur, and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways.

2. PewDiePie:

Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTube influencer known for his comedic videos. Kjellberg’s popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators.

3. Dude Perfect:

Dude Perfect is an American sports and comedy group headquartered in Frisco, Texas. The group consists of Tyler “The Beard” Toney, “The Twins” Cory and Coby Cotton, Garrett “The Purple Hoser” Hilbert, and Cody “The Tall Guy” Jones, all of whom are former college roommates at Texas A&M University

4. Like Nastya:

Unlike most YouTubers, Like Nastya features a young star. Nastya’s family channels (with 87.5 million subscribers) showcase her daily adventures, challenges, and experiences, bringing joy to millions of viewers.

5. Mark Rober:

He is a former NASA engineer turned YouTuber; Mark Rober combines his scientific expertise with engaging entertainment. Rober is an American YouTuber, engineer, inventor, and educator. He is known for his YouTube UGC videos on popular science and do-it-yourself gadgets.

6. LazarBeam:

Lannan Neville Eacott, or LazarBeam, is an Australian YouTube influencer, professional gamer, and Internet personality known primarily for his video game commentary videos, “comedic riffs,” and memes. Eacott began making slow-motion demolition videos 2014 while working in his family’s construction business.

7. Liza Koshy:

Elizabeth Shaila Koshy is an American YouTuber, media personality, and actress. Her main YouTube channel has amassed almost 17 million subscribers, and her two channels have over 3 billion views combined. She has received four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award

8. Whitney White:

Host of the show “My Strange Addiction,” Whitney White, delves into the quirky and captivating world of unusual human behaviors. Her channel (97.7K subscribers) explores these fascinations with humor and sensitivity.

9. Smarter Every Day:

Destin Sandlin is a science communicator who simplifies complex topics through engaging and informative videos. His channel, Smarter Every Day (11.5 million subscribers), covers various scientific concepts entertainingly and educationally.

10. Babish Culinary Universe:

Babish Culinary Universe, formerly Binging with Babish, is a YouTube cooking channel created by American cook and filmmaker Andrew Rea that recreates recipes featured in film, television, and video games in the Binging with Babish series, as well as more traditional recipes in the Basics with Babish series.

11. Mythbusters:

The legendary science show Mythbusters continues its explosive legacy on YouTube. With Adam Savage and Jamie Hyneman at the helm, the channel (16.6 million subscribers) explores the validity of popular myths through entertaining experiments.

12. Bethany Mota:

Bethany Noel Mota is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do-it-yourself ideas.


These were some of the most influential people in their respective niches on YouTube. Having such influencers promote your brand exponentially increases your brand’s reach and strengthens the trust among your existing customers. 

Add YouTube influencer marketing to your marketing strategy today and see its enormous impact on your traffic and, eventually, sales.

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