Today, businesses are connected to their target audience without any geographical restrictions. The horizons of ecommerce and online stores are expanding, but driving traffic is an art to master. Ecommerce tools can be Leveraged to target and reach those potential customers effectively.
Many ecommerce businesses and online stores suffer losses due to ineffective sales, which might result from inefficient strategies. Sometimes, however, the strategies are enough, but the tools required for successful execution are missing.
To maximize operations, leveraging ecommerce tools can be your way out. By incorporating the best tools, you can increase sales, know your performance, and optimize operations.
Keep reading to learn about the best ecommerce tools until it’s a wrap!
What are Ecommerce Tools?
ecommerce tools are the software or tools that help ecommerce businesses manage and grow their online stores.
These tools help businesses manage various aspects of their online stores, from inventory management and order processing to marketing and customer relationship management.
Various e-commerce tools are available in the market, each providing unique features and functionalities to scale and improve e-commerce.
Before exploring the best ecommerce tools for your business, discover some key benefits of ecommerce tools.
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The Key Benefits of Ecommerce Tools
Here are some major benefits of relying on e-commerce tools for your business growth.
1. Helps In Scaling Better
There are many efficient e-commerce tools like CRMs, call center services, voice assistants, chatbots, etc. available in the market that allow businesses to streamline tasks like inventory management, SMS verify service, order processing, and customer service. These e-commerce platforms and tools are designed to be scalable, allowing businesses to easily adapt and expand their operations as demand grows, whether it’s adding new products, integrating new payment gateways, or expanding into new markets.
2. Improves Revenue
E-commerce tools help businesses create a seamless and personalized shopping experience for customers, which can lead to increased customer satisfaction, loyalty, and repeat purchases. Email and SMS marketing tools are especially useful in improving the marketing efforts of e-commerce businesses, allowing them to build customer relationships and grow sales. This targeted approach serves as a highly effective sales prospecting strategy, helping companies engage potential buyers and turn them into loyal customers.
3. Helps Keep A Track
E-commerce tools offer real-time analytics and reporting capabilities, allowing businesses to monitor key metrics such as sales performance, website traffic, customer behavior, and inventory levels.
This real-time visibility enables businesses to identify trends, patterns, and areas for improvement quickly. By incorporating time-blocking apps, they can further streamline their operations and boost efficiency. Additionally, by making data-driven decisions, businesses can make informed choices, enhancing strategic planning. Implementing web app development within their toolkit allows them to customize solutions and adapt swiftly to changing market demands.
4. Automates Repetitive Tasks
E-commerce tools automate repetitive and time-consuming tasks such as order processing, online invoicing (including guidance on how to invoice a client), and customer support, freeing up valuable time for business owners and employees to focus on strategic activities and growth initiatives. Moreover, relying on e-commerce tools also reduces the risk of human error, ensuring an accurate execution of tasks.
5. Helps Identify Gaps in Efforts
Using a web scraping solution, for example, can gather detailed data on competitors’ pricing, product offerings, and customer reviews, giving you a more comprehensive view of where your strategy may be failing. You should, however, learn how to avoid getting blocked by Cloudflare or similar shields that websites may use. These insights can help brands improve the overall functioning of their business, improving the customer experience for better results.
In the next section, we will list the top 15 ecommerce tools.
16 Ecommerce Tools for Your Businesses
Some leading ecommerce tools offer different features to solve all major e-commerce pain points.
1. Tagshop
Tagshop is a shoppable Instagram and UGC tool that allows users to aggregate social content and curate captivating shoppable galleries for ecommerce landing pages. With Tagshop, ecommerce businesses can seamlessly utilize user-generated content software to showcase products more naturally, allowing customers to make purchases more confidently.
Tagshop is one of the best ecommerce tools for brands looking to generate sales through Instagram posts or other social content from different channels, including TikTok, YouTube, and Google reviews.
Features:
Advanced AI-Filters
Get Ai recommandation for each post
Easily Get UGC Rights
Send personalized request for ugc rights
Enable SnapUp
Collect social content directly from customers
Find content creator
Save time and get in touch with real content creators
Product Catalogue Management
Manage all products from one platform
Google Analytics & UTM Tracking
Setup Google analytics and track all conversions
Managed Content Collection
Hastle free content management system
What People Say About Tagshop
We have been using Tagshop Shopify app for our company’s e-commerce business. The tool is brilliant, especially for managing Instagram content and making it shoppable.
Shoppable galleries have enhances our customer experience. They provide a visually appealing and interactive way for customers to explore our products. Tagshop is a must have tool.
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2. Shopify
Shopify is an ecommerce CMS platform that helps you create a website, add products or services, offer and market it to others, and collect payment. Shopify is currently one of the biggest online shop builders available.
If you want to create a Shopify store but are worried about not having the right connections, manpower, or budget to build a website, don’t worry. Shopify’s drag-and-drop website builder allows you to customize your store’s settings and designs without coding. Moreover, many website templates offered on Shopify should make it easier for you to launch a fully functional online store. On top of all that, with the thousands of plugins available in the Shopify App Market, you can quickly build an online store without inventory. If you’re still hesitant, Shopify offers a 3-day free trial and a $1 for 1-month deal, so you can test the platform risk-free before committing to a paid plan.
3. Hubspot
Hubspot is a CRM or customer relationship management software that has become more popular. It provides business owners with a suite of lead generation, marketing, and customer service tools to create more long-term revenue from each customer acquired.
HubSpot is one of the most prominent leaders in providing features like website building, hosting email campaigns, and other marketing features. Its robust integration with BigCommerce and offers a key advantage, allowing businesses to directly leverage HubSpot’s full marketing, sales, and customer service features within their online stores.
It also integrates with BigCommerce and other platforms, allowing businesses to streamline their e-commerce and marketing efforts. HubSpot also has a free inbound marketing school that will help businesses learn how to market their services or offerings digitally.
4. Desku
Desku is an AI-powered customer support platform that helps businesses manage customer queries efficiently. It offers live chat, chatbot, shared inbox, and virtual features.
Desku offers an AI assistant, ecommerce platform integration, and a knowledge base. It streamlines customer queries and provides a unified inbox for better customer engagement.
5. EngageBay
EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing pages, contact management, segmentation, customer journey mapping, sales pipelines, and more.
EngageBay is one of the most affordable marketing software programs. It offers unlimited contacts and other advanced features, which allow businesses to scale up quickly without worrying about marketing funds.
EngageBay also integrates with top eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it easy to manage your online store from one place. With built-in eCommerce marketing automation, you can streamline your campaigns and boost sales without ever leaving the platform.
5. Templated
For e-commerce brands, one of the things that you can do with this tool is automate image generation for your physical products. Templated allows you to create images and banners from reusable templates and can save much of your time creating them all alone again and again.
It is an API-based platform; hence, you need to integrate the API at your end, but they allow you to use it via integrations from make.com, Zapier, and many others. This way, you can scale your marketing efforts, always maintaining the same creativity.
5. Customer.io
Customer.io is an outbound marketing and sales tool for e-commerce businesses. With ecommerce sales tools like Customer.io, companies can strategically market to potential customers. The tool provides features like sending email and SMS notifications about sales to leads and existing customers, re-targeting abandoned carts, and automating email funnels.
You can also integrate a Customer.io account with other marketing and ecommerce tools to automate the sales and marketing process. That way, your store generates income even when you aren’t doing anything, especially when you deploy the right messaging and strategies to your email marketing efforts.
6. Semrush
One of the other popular ecommerce SEO tools is SEMrush. This service helps you improve your search engine marketing game by giving you access to insights and analyses that will show you opportunities to reach more audiences through SEO and search engine advertising.
With Semrush, business owners can search for relevant keywords that will help boost their visibility on organic searches. Search engine optimization is one of the most sustainable business development strategies today, and investing in a tool that will help you tap into that power will be a worthy investment.
7. Renderforest
Renderforest AI Website Builder is a versatile platform designed to create professional, responsive websites without any coding skills. The AI website builder free feature lets you start building impressive websites at no cost, offering a suite of tools to enhance your site’s content and design effortlessly. But Renderforest is a website builder, comprehensive video maker, and editor.
8. ShippingEasy
On top of the eCommerce business equipment and tools you should have for marketing, you should also pay attention to fulfillment. A business that effectively delivers and ships out products will inadvertently get repeat customers. That’s where tools like ShippingEasy come in handy.
With ShippingEasy, you’re able to track and fulfill orders with ease. It brings your online stores from all marketplaces into one dashboard and helps you manage your product shipping schedules and progress. To manage repetitive tasks better, you can choose from several invoicing software to make your work easier.
9. ScrapingBee
ScrapingBee offers a simple API that can scrape any website and deliver the data in a structured format, all without the technical headaches typically associated with web scraping. Forget endless copy and pasting sessions — this powerful tool can automatically help your business collect crucial product information, including pricing, availability, and descriptions, from other ecommerce websites, giving you a vital edge over your competition.
Better yet, ScrapingBee’s rotating proxies and rate-limiting avoidance features ensure that your scraping efforts aren’t blocked, allowing you to access vast amounts of data without worrying about being cut off.
10. Scrapingdog
Like Scrapingbee, Scrapingdog is API-based software that can extract data from any e-commerce platform, such as Amazon, eBay, or Walmart.
API-based software that can extract data from any e-commerce platform, such as Amazon, eBay, or Walmart
With the help of Scrapingdog, you can build a price tracker for Amazon and keep an eye on your competitors. This price tracker can help you change your pricing strategy when your competitors do so.
You will even get a real-time notification when the pricing fluctuates. Using Scrapingdog, you can extract reviews from e-commerce platforms, which will help you do sentiment analysis and develop your product accordingly.
11. Delight Chat
DelightChat is an omnichannel marketing tool that helps e-commerce businesses utilize messaging platforms like WhatsApp, Facebook Messenger, Gmail, and Instagram DMs to market and provide customer support. This e-commerce tool is a leading platform for recovering abandoned carts and sending accurate order updates. Additionally, it provides a seamless onboarding process and various other features such as COD verification, ROI analytics, and a smooth integration with Shopify stores.
12. Alloy
Alloy is an eCommerce automation tool that allows eCommerce brands to integrate with several tech stacks to enhance eCommerce operations and customer experiences. In addition, the platform has recently launched a B2B solution – Alloy Embedded, which provides seamless embedding solutions to SaaS platforms for adding third-party eCommerce data and functionalities.
Alloy supports six eCommerce platforms (Shopify, Webflow, WooCommerce, Magento, etc.) with the unified goal of making automation accessible to all online businesses. The platform owners also believe in removing monotonous processes to build a more productive working environment.
If you are unsure where to begin, surf Alloy’s marketplace. It features multiple app integrations and ready-to-use cards that can be curated to satisfy specific business needs. The best part? You can get a hands-on experience for free.
13. Listrak
Listrak is an omnichannel marketing platform that empowers retailers and brands to grow revenue through cross-platform marketing efforts.
Reach out and retarget customers throughout their journey with optimized emails, SMS, and mobile push notifications. Using the platform, brands can listen and respond to customer signals, pushing them to move from one step of the buying journey to the next.
Brands can create responsive and appealing email designs, leverage abandoned cart messaging suites, and use detailed analytics provided to understand the behavioral triggers of consumers’ behavior, amongst other things, to enhance the performance of their marketing campaigns.
14. Omnisend
Omnisend is yet another easy-to-use marketing automation platform that helps eCommerce brands lock growth without having you run wild. It helps keep the shoppers engaged throughout their lifecycle by sending relevant emails or SMS, encouraging them to complete their purchases.
Ecommerce brands are also empowered to personalize the already available email and SMS templates to enhance earnings by sending cart recovery to post-purchase, customer experience campaigns, and more.
Additionally, you can leverage audience segmentation based on campaign activity and shopping behavior to make audience targeting possible with the right message delivered at the right time. Relish the power of sales at every stage of the buyers’ journey.
15. Narrato AI
Narrato is an AI content platform perfect for eCommerce businesses, featuring a comprehensive suite of 100+ AI tools and templates for eCommerce marketing. There is an AI description generator capable of crafting anything from one to hundreds of product descriptions for your site. Other key features include an AI copywriter for generating landing pages and ads, an AI blog writer that can generate complete blog articles with just one click, and a unique tool, AI Content Genie, that automatically generates content for your blog and social.
Narrato also supports custom AI templates for bulk content production and one-click publishing across platforms. SEO-friendly features like content briefs and meta descriptions further enhance your visibility.
With strong project management and content planning, creation, and collaboration, Narrato AI serves as a comprehensive solution for taking care of all your eCommerce marketing needs.
16. WP Social Ninja
WP Social Ninja is a dynamic marketing tool designed to expand your visibility, build trust, and push sales. But how does it achieve this? The answer lies in its all-in-one capabilities. With WP Social Ninja, you can display social feeds with user-generated content from over four platforms and even embed Instagram feeds on the website.
This WordPress plugin also collects customer reviews from 9+ popular platforms like WooCommerce, Google Business Profile, Facebook, and more, helping to build trust with your website visitors. Additionally, you can showcase these reviews on a dedicated page as notification popups. The plugin also has features like testimonials with advanced modification options.
If the user needs more supportive features then the ecommerce business owners can connect their social chat platforms with WP Social Ninja. This lightweight and easy-to-use social media plugin will give you the option to connect chat widgets from 15+ platforms like WhatsApp, Messenger, and others. This lightweight, user-friendly plugin offers endless features and customization options, making it an essential marketing tool for any ecommerce business.
Conclusion
E-commerce brands are scaling different heights, but getting past the competition isn’t a cakewalk. Besides an impeccable strategy, getting hands-on tools that help escalate the strategy is non-negotiable.
While the eCommerce tools market is flooded, figuring out the ones that perform can be yet another tedious task. Leverage this blog as your guide to learn about the top result-oriented e-commerce tools.
