Artificial intelligence is changing the advertising game, even with fewer budgets and teams, brands are making visually stunning ads. We can very well judge the emergence of AI ads, as of the beginning of 2025, the global AI market has surpassed 184 billion USD. Here are some notable AI ad examples that you might have seen and would be surprised to know they made with AI. If you are looking to create AI ads for your brand, then you can get inspired by these AI advertising examples.
What is AI in Advertising?
AI in advertising is all about using smart tech, which includes machine learning, predictive analytics, and generative tools. AI tools help you to create, optimize, and deliver ads that hit the mark. Using AI tools, you can now also create scripts and have AI actors play their parts. It eliminates the cost of production and time consumed to write the script, get an influencer or actors for the ad.
12 Best AI Advertising Campaigns
AI is making significant advancements in the field of marketing, with brands using it for advertising. Here are a few great AI Advertising examples that you can look up to.
1. Coca-Cola’s “Create Real Magic” Campaign
Coca-Cola went full-on artsy in 2023 with its “Create Real Magic” platform, inviting digital artists to use AI tools like DALL-E 2 and ChatGPT to create brand-inspired artwork. Fans generated over 120,000 pieces of user-generated content, with some featured on Times Square billboards. The campaign’s genius was its interactive vibe, making it one of the prominent AI ad examples. People spent an average of seven minutes playing with the platform, and Coke even launched an AI-crafted flavor, Y3000 Zero Sugar.
2. Nike’s “Never Done Evolving” Serena Williams Ad
Nike celebrated Serena Williams’ career in 2023 with a mind-blowing AI-powered ad for their 50th anniversary. Using machine learning, they created a virtual tennis match between Serena from 1999 and 2017, analyzing her playing style and shots from archival footage. The ad on YouTube has a great number of views, showing how AI can tell a compelling story while flexing serious tech chops.
3. Virgin Voyages’ “Jen AI” with Jennifer Lopez
Virgin Voyages teamed up with J.Lo in 2023 to set great AI ad examples for brands. The campaign was equal parts hilarious and innovative. Their “Jen AI” tool, built with VMLY&R and Deeplocal, lets users create personalized cruise invitations with an AI-generated version of Lopez as the “Chief Celebration Officer.” The playful reveal that “J.Lo” was actually a guy named Kyle went viral, driving massive engagement as users flocked to plan custom trips.
4. Heinz’s “A.I. Ketchup” Social Campaign
Heinz tapped into the AI craze in 2023 by asking DALL-E 2 to visualize “ketchup.” The result? Images that looked uncannily like Heinz bottles, even with prompts like “ketchup in outer space.” They encouraged fans to share their own AI-generated Heinz images, generating over 800 million views and global media coverage. This campaign proved AI can make even condiments feel iconic.
5. Chase Bank’s Persado-Powered Copywriting
Chase Bank partnered with Persado, an AI copywriting tool, starting in 2016. By 2019, they signed a five-year deal after seeing up to 450% higher click-through rates. For example, Persado rewrote “Access cash from the equity in your home” to “It’s true—You can unlock cash from the equity in your home,” which hit harder with customers.
6. Dove’s “The Code” Anti-AI Campaign
Dove flipped the script in 2024 with “The Code,” an AI-generated ad that critiqued AI’s impact on beauty standards. The video showed AI creating “perfect” women—unrealistic and uniform—before pledging never to use AI to distort women’s images. Fast Fortune called it “the best AI-related ad yet,” and it sparked industry buzz for its bold, authentic stance.
7. McDonald’s “McFried Chicken” Experiment
McDonald’s and Leo Burnett Thailand used ChatGPT in 2023 to decode the “perfect fried chicken experience.” AI insights shaped the McFried Chicken campaign, from flavor profiles to ad visuals. By tapping into customer desires, McDonald’s created a product and campaign that felt tailor-made, showing how AI can uncover what people really crave.
8. Cadbury’s “Shah Rukh Khan-My-Ad” Campaign every time
In India, Cadbury Celebrations collaborated with Ogilvy and Wavemaker in 2023 to create hyper-personalized video ads featuring Bollywood star Shah Rukh Khan. Using AI and machine learning, the campaign generated custom birthday songs for users’ loved ones, shared via the #MyBirthdaySong hashtag. It was a heartwarming, tech-driven way to make gifting feel special and dominated social media.
9. Under Armour’s Controversial AI Ad
Under Armour’s 2024 ad, narrated by Anthony Joshua, was a visual stunner created with AI tools like RunwayML. It took viewers inside an athlete’s mind with epic, AI-generated footage. But drama erupted when director Wes Walker claimed it was fully AI-made, only for creators to spot similarities to uncredited work.
10. Meta’s AI Sandbox for Facebook Ads
Meta launched its AI Sandbox in 2023, letting advertisers experiment with AI-generated ads on Facebook. The tool creates new image creatives, optimizes ad copy, and targets audiences with precision. Early adopters reported higher engagement, and Meta is betting big on this to make their platform the go-to for AI-driven mobile ads.
11. Nutella’s “Unica” Personalized Jars
Nutella’s Unica campaign used AI to create 7 million unique jar designs by analyzing consumer preferences and generating colorful, one-of-a-kind patterns. Launched in Italy, it sold out within a month, strengthening Nutella’s bond with fans by making every jar feel personal. This showed how AI can turn a simple product into a collectible experience.
12. BODYARMOR’s “Field of Fake” Super Bowl Ad
BODYARMOR’s 2024 Super Bowl ad, “Field of Fake,” leaned into the uncanny valley of early AI-generated videos. It started with glitchy, AI-crafted football footage before switching to real athletes, slamming “artificial” in favor of “real” hydration. The ad was fun, meme-worthy, and cleverly used AI to make a point about authenticity, resonating with viewers.
Actionable Tips for Using AI in Advertising
Ready to bring AI into your ad game? Here are seven tips to make it work, including how to leverage AI video generation, based on what the best AI advertising campaigns are doing.
1. Hyper-Personalize with AI
AI can analyze customer data to create ads that feel like they’re speaking directly to someone. Tools like Persado (used by Chase and FARFETCH) craft tailored copy that boosts clicks. For example, FARFETCH saw a 38% higher email click rate with AI-optimized messaging. Start with personalized email campaigns or product recommendations.
2. Jump into AI Video Generation tools.
AI video tools like RunwayML or Synthesia are perfect for creating stunning visuals on a budget. Try generating short, eye-catching clips for social media, like Under Armour’s athlete-focused ad. If you find it challenging to find faces for your ad, you can use Tagshop. Tagshop provides you with AI avatars that you can customize the way you want. Moreover, Tagshop also solves your scripting problems, as the tool writes the script for your ad.
3. Use Predictive Analytics for Smarter Targeting
Test AI-driven targeting on platforms like Google Ads to refine your audience segments and focus on who’s most likely to convert. Based on the data you receive, you can also plan your future content and get the desired results. Also, with smart targeting, you can tap into the customer base that you want to target.
4. Automate the Boring Stuff
Free up your team’s creative energy by automating repetitive tasks. AWeber’s AI tool formats and edits email campaigns, while Google’s responsive search ads generate multiple headline variations. When I ran a small campaign last year, AI handled scheduling and A/B testing, letting me focus on the big picture.
5. Test with AI
Platforms like Evolv AI run multivariate tests to find the best ad combos, like Euroflorist’s 4.3% conversion boost after 11 weeks. You can use AI to A/B test visuals, copy, or video styles. When you get to know what is working for you, it will save you time and effort in creating new ads.
6. Make Campaigns Interactive
Take a page from Coca-Cola’s “Create Real Magic” and invite users to co-create with AI. Tools like DALL-E or Midjourney can generate user-driven visuals for social campaigns. You just need a little creativity from your end, and let these tools handle the rest.
7. Keep It Ethical and Transparent
Under Armour’s controversy shows AI can backfire if not handled carefully. Always credit sources, avoid misleading deepfakes, and be upfront about AI use, like Dove did. Double-check AI-generated content to ensure it aligns with your brand values. I once caught an AI tool slipping in a weird stock image that didn’t fit—human eyes still matter.
Conclusion
AI in advertising is like a superpower—it’s transforming how brands tell stories, connect with audiences, and get results. From Coca-Cola’s interactive art platform to Dove’s bold anti-AI stance, these 12 best AI advertising campaigns show the range of what’s possible when you mix tech with creativity. Whether it’s generating jaw-dropping videos, personalizing ads, or optimizing campaigns in real-time, AI is here to stay. So, what’s your next move? Try one of the seven tips above, and let AI help you craft your own unforgettable campaign.
