The world of lifestyle influencers is booming, offering a constant stream of inspiration for fashion, food, travel, and everything in between. But with so many UGC Creators out there, it can be tough to know who to follow.
There are influencers for everything you can imagine, from fashion on a budget to fancy adventures. Finding the right ones can be tricky, but this guide will show you the top lifestyle influencers in 2025 and how to discover more who inspire YOU!
List of Top Lifestyle Influencers:
1. Julie Sariñana
Followers: Over 6 million on Instagram
Estimated Earnings (per post): $35,000 – $70,000
Social Media: Primarily Instagram (@sincerelyjules), but also active on YouTube.
Julie Sariñana, perhaps better known under her lifestyle blog’s name, Sincerely Jules, is considered to be among the first fashion influencers. Sincerely, Jules started back in 2009, in Julie’s college days, as an additional creative outlet. While SJ was initially conceived as a personal space to pour creative juices into, it has since evolved to become a source of fashion and style inspiration for many.
2. Lauren Conrad
Followers: Over 12 million on Instagram
Estimated Earnings (per post): $60,000 – $100,000
Social Media: Primarily Instagram (@laurenconrad).
She is an American television personality, fashion designer, and author. In September 2004, she became famous after being cast in the reality television series Laguna Beach: The Real Orange County, which documented her and her friends’ lives in their hometown of Laguna Beach, California.
3. Caitlin Covington
Followers: Over 1 million on Instagram
Estimated Earnings (per post): $20,000 – $40,000
Social Media: Primarily Instagram (@cmcoving).
She is an American blogger and social media personality. She is best known for running her fashion and lifestyle blog Southern Curls & Pearls and for being the face of the viral Christian Girl Autumn meme. As of October 2020, Covington has over 1 million followers on Instagram and over 50 thousand followers on Twitter.
4. Juli Bauer Roth
Followers: Over 300k on Instagram
Estimated Earnings (per post): $5,000 – $10,000
Social Media: Primarily Instagram (@paleomg)
Food and lifestyle blogger promoting a paleolithic diet on her blog, PaleOMG. She authorizes several bestselling cookbooks, including The Paleo Kitchen (2014) and Juli Bauer’s Paleo Cookbook (2015).
5. Brock and Chris
Followers: Over 1.5 million on Instagram (combined)
Estimated Earnings (per post): $7,500 – $15,000
Social Media: Primarily Instagram (@yummertime)
This dynamic duo is breaking the mold of men’s fashion on Instagram. Brock and Chris seamlessly blend bold style choices, travel adventures, and everyday moments, proving that fashion can be fun and life is an adventure.
6. Alexis Jaegers
Followers: Over 2 million on Instagram
Estimated Earnings (per post): $10,000 – $20,000
Social Media: Primarily Instagram (@minimalistbaker).
Are you looking for delicious recipes and beautiful food photography focusing on sustainability and simple living? Alexis Jaegers, also known as The Minimalist Baker, is your gal. Her blog and Instagram are filled with easy-to-follow recipes that are kind to your wallet and the planet.
7. Mr. Money Mustache
Followers: Over 100k followers on Facebook
Estimated Earnings (per post): Varies (primarily earns through his blog and courses)
Social Media: Primarily active on Facebook
Mr. Money Mustache is the website and pseudonym of Canadian-born blogger Peter Adeney. Adeney retired from his job as a software engineer in 2005 at age 30 by spending only a small percentage of his annual salary and consistently investing the remainder, primarily in stock market index funds.
8. Ashley Hackshaw
Followers: Over 96k followers on Pinterest
Estimated Earnings (per post): Varies (primarily earns through her website and product sales)
Social Media: Primarily active on Pinterest
If you’re looking for creative inspiration for your home, Ashley Hackshaw of Handmade Haven is a must-follow. Her website and Pinterest boards combine DIY craft ideas, home decor inspiration, and easy-to-follow tutorials.
9. Jack Morris
Followers: Over 3 million on Instagram
Estimated Earnings (per post): $15,000 – $30,000
Social Media: Primarily Instagram (@jackmorris)
Jack Morris is a 30-year-old British photographer, model, travel Instagrammer, and photographic app developer from Rivington, England. He has spent the past few years traversing the planet, proving that you really can earn a respectable living doing exactly what you love.
10. Yoga with Adriene
Followers: Over 10 million on YouTube (largest following)
Estimated Earnings (per year): Varies (primarily earns through her yoga app and online courses)
Social Media: Primarily YouTube but also active on Instagram (@yogawithadriene)
She began her career as a professional film and television actor, as well as performing as a voiceover artist, but after taking a yoga class at a studio, Mishler had a realization that she wanted everyone she knew to “have this experience” and completed a yoga teacher training course.
Conclusion
If you are a brand that sells lifestyle products, having an influencer by your side is an effective method to boost your sales. Lifestyle influencers help your brand reach many of your target audiences and create impactful social proof that might impact many potential customers’ decisions.
