Top 12 Makeup Influencers to Hire for Your Beauty Brand in 2024

Makeup Influencers
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The makeup industry is evolving, constantly emerging new trends, tools, and products. But navigating this exciting landscape can be overwhelming. That’s where makeup influencers come in: talented makeup influencers who share their expertise and passion for everything.

List of Top Makeup Influencers:

1. Mario Dedivanovic:

Mario Dedivanovic is one of the best makeup artists known for his exceptional skillset and influential role in the makeup industry. He got recognition for his work with Kim Kardashian (celebrity) and has become one of Hollywood’s favorite makeup artists.

Mario Dedivanovic’s career took off when he began working with Kim Kardashian in the mid-2000s, helping to create her signature glam makeup looks. He is credited with popularizing techniques such as contouring and highlighting, which became trending mainstream in beauty.

2. Pat McGrath:

She is a legendary makeup artist considered a pioneer in the beauty industry. She is known for her innovative and avant-garde makeup looks, and her brand, Pat McGrath Labs, is a favorite among makeup enthusiasts. 

Pat McGrath is a highly influential and renowned British makeup artist. She is considered one of the most influential figures in the beauty industry. She is known for her avant-garde and boundary-pushing makeup creations, which have graced the runways of top fashion shows worldwide.

3. NikkiTutorials: 

NikkieTutorials, whose real name is Nikkie de Jager, is a Dutch makeup artist and beauty influencer. She gained widespread popularity on YouTube for her makeup tutorials, beauty tips, and product reviews. Nikkie started her YouTube channel in 2008 and quickly became known for her skilled application techniques and creative makeup looks.

Her channel, NikkieTutorials, has grown to millions of subscribers and is a go-to destination for makeup enthusiasts seeking tutorials on everything from everyday makeup routines to elaborate special effects makeup. Nikkie’s charismatic personality and honesty about beauty products have earned her a loyal following.

4. Wayne Goss: 

Wayne Goss is a prominent makeup artist and beauty influencer from the United Kingdom. He gained fame primarily through his YouTube channel, “Gossmakeupartist,” where he shares makeup tutorials, beauty tips, product reviews, and skincare advice.

Wayne Goss is known for his straightforward and informative approach to makeup, emphasizing techniques that are practical and accessible to viewers. His channel, which he started in 2009, quickly grew in popularity due to his expertise and the quality of his tutorials. He has a reputation for delivering honest opinions on beauty products and offering valuable insights into makeup applications.

5. Hindash: 

Hindash, whose full name is Mohammed Hindash, is a talented makeup artist and beauty influencer known for his artistic approach to makeup and photography. He gained popularity primarily through his Instagram account and YouTube channel, where he showcased his skills in creating stunning makeup looks and sharing insightful tutorials.

Mohammed Hindash is celebrated for his ability to transform faces with makeup, often emphasizing bold and creative techniques. His work is characterized by meticulous attention to detail and a keen understanding of color theory and facial anatomy. Hindash’s makeup looks range from editorial and avant-garde to everyday glam, showcasing his versatility and creativity.

6. Lisa Eldridge: 

Lisa Eldridge is a highly respected and internationally renowned makeup artist, author, and beauty influencer. She is known for her exceptional makeup artistry skill and ability to create natural, flawless looks that enhance a person’s features.

Lisa Eldridge began her career as a fashion influencer and quickly gained recognition for her talent. She has worked with numerous high-profile celebrities, models, and photographers, contributing to editorials, fashion shows, and advertising campaigns. Her approach to makeup is often described as elegant, classic, and timeless.

7. Mary Phillips:

Mary Phillips is a highly sought-after celebrity makeup artist known for her work with a wide range of A-list clients in the entertainment industry. She has built a reputation for creating glamorous, polished looks that enhance natural beauty while often incorporating bold and trendsetting elements.

Mary Phillips’ client list includes celebrities such as Jennifer Lopez, Kim Kardashian, Kendall Jenner, Hailey Bieber, and Chrissy Teigen. Her expertise extends beyond traditional makeup application to include skincare knowledge, helping her clients achieve radiant and flawless complexions.

8. Natasha Denona: 

Natasha Denona is a renowned makeup artist and the founder of Natasha Denona Beauty, a luxury makeup brand known for its high-quality products and innovative formulas. Born and raised in Croatia, Natasha Denona began her career as a makeup artist and later transitioned into creating her own makeup line.

Natasha Denona Beauty launched in 2016 and quickly gained recognition for its exceptional eyeshadow palettes, which are highly pigmented and known for their smooth application and bendability. The brand has since expanded to include various makeup products, including highlighters, blushes, lip products, and complexion enhancers.

9. Jackie Aina: 

Jackie Aina is a prominent beauty YouTuber, makeup artist, and social media influencer known for advocating diversity and inclusivity within the beauty industry. She gained popularity through her YouTube channel, sharing makeup tutorials, product reviews, skincare tips, and discussions on beauty-related social issues.

Her channel, launched in 2009, has grown significantly, attracting a large and dedicated following. She is celebrated for her bold and creative makeup looks and her honest and insightful reviews of beauty products. Jackie is known for championing makeup brands prioritizing inclusivity in their shade ranges and influencer marketing campaigns.

10. Robert Welsh: 

Robert Welsh is a makeup artist and beauty influencer known for his expertise in makeup artistry and skincare. Alongside his brother, James Welsh, Robert co-hosts a popular YouTube channel called “James Welsh,” where they share skincare tips, product reviews, and routines.

Robert Welsh’s approach to makeup focuses on enhancing natural beauty and achieving flawless, wearable looks and he is known for his practical advice on makeup application techniques, product recommendations, and skincare routines tailored to different skin types and concerns.

11. Julia Adams: 

Julia Adams is a talented makeup artist known for her skillful techniques and creative approach to makeup. She has gained recognition in the beauty community through her work on social media platforms like Instagram and YouTube, where she shares makeup tutorials and tips and showcases her makeup artistry.

Julia Adams is celebrated for her ability to create diverse makeup looks, ranging from natural and everyday styles to bold and avant-garde creations. Her expertise in makeup application, product knowledge, and attention to detail have contributed to her growing popularity among makeup enthusiasts and professionals.

12. Manny Mua: 

Manny Mua’s journey in the beauty industry began on YouTube in 2014 when he posted makeup tutorials and beauty reviews. His engaging personality and expertise in makeup quickly attracted a loyal following, propelling him to become one of the most influential beauty influencers on social media.

Manny Mua’s rise to prominence was marked by his ability to connect with his audience authentically. He embraced his identity as a male makeup artist, breaking stereotypes and paving the way for greater acceptance and visibility of men in the beauty world. His openness about his personal experiences and challenges also endeared him to his followers, who appreciated his candid approach to beauty and life.


In conclusion, the world of beauty and makeup is rich with talented individuals who have made significant contributions through their creativity, expertise, and influence. From renowned makeup artists like Pat McGrath and Lisa Eldridge, who have shaped industry trends and standards, to influential beauty influencers such as NikkieTutorials, Manny Mua, and Jackie Aina, who have used their platforms to advocate for inclusivity and diversity, each figure has left an indelible mark on the beauty community.

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