Have you ever noticed how once you start scrolling on social media, you end up deep in a rabbit hole of watching pet content? One cute video leads to another, and before you know it, you’re hooked! Don’t worry; we won’t judge you because we’re right there with you. This trend is global, with #petsofinstagram having over 62 million posts!
Observing this, you surely want to participate and take advantage of it. Surely, having your pet do the content for you would be difficult, right? That’s where pet UGC creators come in! These UGC creators indeed have transformed marketing, getting engagement rates as high as 10-40% per post. Want to learn more about them and team up with the best? You’re in the right place. This blog has all the answers—so let’s dive in!
What is a Pet UGC Creator?
Let’s start with the basics—chances are, you already know about UGC (User-Generated Content). But just in case, here’s a quick refresher: UGC is content created by everyday users, not brands. For a pet UGC creator, add a dog.
Or cat, or fish, or birds. You got the picture. Just add a pet.
In the large picture, pet UGC creators bring pet products to life in real-world settings, helping brands connect with pet owners naturally and authentically. They focus on creating high-quality marketing content that brands can use rather than just promoting products to their followers.
14 Best Pet UGC Creators in 2025
Looking for the best pet UGC creators? Here is a list that is specially made for you! Let’s get to know these fluffy friends.
1. Nala Cat – 4.5M Instagram followers
Once a tiny kitten in a shelter, Nala has captured millions of hearts with her wide, curious eyes and playful spirit. Guinness World Records has crowned her the most-followed cat in the world. This cat UGC creator is more than just an internet sensation—she’s a beloved friend to 4.5 million people.
With every adorable pose, mischievous moment, and witty “attitude,” Nala has built a connection beyond the screen. To her fans, she isn’t just a pet influencer—she’s a little bundle of joy who brightens their days, one whisker twitch at a time.
2. Tucker The Golden Retriever – 4M Instagram followers
Tucker the Golden Retriever is a rural star on social media and one of the many dog UGC creators on the list. He is most popular due to his amusing expressions, silly deeds, and heartwarming interactions with his owner.
Whether reacting to different foods, being cute, or rubbing his belly, every video contains pure golden retriever joy. His personality shines through every post, making him one of the most beloved pet UGC creators.
Tucker’s playful videos and delightful surprises will surely spark a laugh. With 4 million followers, Tucker is more than just a celebrated pet—he’s a cherished furry friend to millions around the globe. Through his charming content, he can bring pet lovers together.
3. Ryan Brooks – 11K+ Instagram Followers
Ryan Brooks is a micro-influencer who may not have millions of followers like the two pet UGC creators mentioned above, but he has a heart full of love and a gift for storytelling that sets him apart. As a devoted pet lover, he shares touching moments, valuable pet care tips, and exciting adventures with his furry companions.
Ryan Brook’s community is steadily growing; the creator has around 11K followers. His content explores the deep bond between humans and animals and is filled with humor and warmth. In a world dominated by mega influencers, his genuine approach makes him a refreshing and relatable voice in the pet-loving world.
4. Doug The Pug – 3.6M Instagram Followers
Doug the Pug isn’t just an internet sensation—he’s a full-fledged celebrity with 3.6 million adoring fans. On various platfroms, he has music videos, making him one of the most recognizable and beloved dogs online.
His signature style consists of trendy outfits, laugh-out-loud costumes, and more; such content never fails to turn heads and win hearts.
Whether channeling a movie character or simply chilling with his favorite toys, Doug the Pug knows how to steal the spotlight and, hence, is one of the most popular pet UGC creators.
5. Venus the Two Face Cat – 2.2M Instagram Followers
Have you ever seen such an adorably unique cat? Venus the Two Face Cat is a striking two-tone feline phenomenon like nothing seen before. She has bewitched millions thanks to her looks and mesmerizing eyes, becoming an internet sensation.
Talking about the content, Venus shows her playful side, her bond with her family, and the undeniable charm that makes her stand out.
Beyond her mesmerizing looks, Venus also raises awareness about pet adoption and responsible pet ownership. She’s not just a pretty face—she’s an advocate for giving shelter pets a second chance.
6. Loki the Wolfdog – 1.5M Instagram Followers
Loki the Wolfdog is the definition of adventure. With 1.9 million followers, he takes his fans on breathtaking outdoor escapades, from snowy mountaintops to deep forests. His majestic appearance, a mix of husky, malamute, and wolf, combined with his adventurous spirit, makes him one of the most fascinating UGC pet creators.
Like most of the creators in the list, the account showcases the unbreakable bond between humans and canines. Through stunning photography and heartfelt storytelling, his owner captures their adventures, proving that dogs aren’t just pets; they’re lifelong explorers by our side.
7. Popeye the Foodie Dog – 400K Instagram Followers
Have you ever thought about a dog being a food critic? Popeye the Foodie Dog is a prominent name under that category. It won’t be an overstatement to say that he is a star in the world of pet influencers, combining a love for food and adventure most adorably.
Once a stray, this rescue pup now explores the best pet-friendly restaurants, posing next to gourmet dishes that would make any foodie jealous.
With over 400,000 followers, this UGC pet creator is undoubtedly a star. If you think the dishes are pet-centric, then you are highly mistaken. Popeye’s dining experiences bring joy to food lovers and dog enthusiasts alike. His adorable photos feature him sitting next to gourmet meals, perfectly posing as if he’s about to take a bite.
While he doesn’t eat human food, his content celebrates the joy of sharing experiences with pets. Popeye’s journey from a stray dog to a beloved foodie icon is as heartwarming as it is entertaining, making him one of the best UGC creators for pet brands.
8. Maxine the Fluffy Corgi – 1.3M Instagram Followers
Maxine the Fluffy Corgi is an internet sensation, melting hearts with her fluffy coat, short legs, and boundless energy. Living in New York City, Maxine takes her million followers along as she explores city streets, parks, cozy cafés, and even sports events (like that unforgettable moment in the Brooklyn Nets NBA game).
Whether she’s riding in a backpack or making funny videos, Maxine’s fluffy charm never fails to bring smiles to the audience’s faces.
9. Jiffpom – 9M Instagram Followers
The ultimate pet influencer, Jiffpom, has an astounding 9 million followers. The young Pomeranian is known for his signature poses, cute outfits, impressive tricks, and adorable looks. Once you start watching his content, it won’t be easy to stop. He also holds the Guinness World Record for being the fastest dog on two legs!
Jiffpom has worked with top brands, appeared in music videos, and continues to dominate social media with his irresistibly cute content. Whether striking a pose or showcasing his agility, he wins hearts; Jiffpom is the epitome of the most adorable UGC pet creators.
10. Smoothie the Cat – 2.3M Instagram Followers
Dubbed the “Queen of Fluff,” Smoothie the Cat is one of the most photogenic felines online. Her luscious fur, striking green eyes, and regal demeanor have won her 2.3 million followers who can’t get enough of her elegant presence.
Smoothie’s content is filled with aesthetic appeal, from dreamy close-ups to cozy lounging shots. Her effortless beauty and calm nature make her one of the most beloved cats on social media.
11. Tinkerbelle the Dog – 400K Instagram Followers
Tinkerbelle is more than just a cute dog—she’s a fashion-forward pup and a professional model. With over 400,000 followers, she has graced ad campaigns, walked runways, and worked with big brands in the pet industry.
Whether jet-setting to luxurious destinations, striking a pose for magazine covers or appearing at exclusive events, Tinkerbelle knows how to own the spotlight. Effortlessly stylish and endlessly charming, she proves that significant influence can come in small packages.
12. Izzy the Frenchie – 1M Instagram Followers
Izzy the Frenchie is a social media star known for her humorous personality and stylish looks. With over 1 million followers, she has built a reputation for entertaining content, from funny skits to chic fashion moments.
Her expressive face and sassy attitude make her a favorite among French Bulldog lovers. Izzy’s content concerns fun, fashion, and Frenchie’s charm.
13. Puggy Smalls – 263K Instagram Followers
Puggy Smalls is the UK’s most famous pug. He is known for his hilarious videos and charming personality. His fun-loving nature and expressive face make him a joy to watch.
With a growing fan base, Puggy is becoming a must-follow for pug lovers and pet enthusiasts alike.
14. Juniper & Friends – 3.4M Instagram Followers
Why not have a fox as a pet? Juniper isn’t just a pet—she’s a window into the fascinating world of domesticated foxes. Sharing her home with other rescued animals, she provides an inside look at her life with exotic pets to her 3.4 million followers and more.
Her content is both educational and heartwarming, showcasing the deep bond between foxes and humans. Juniper’s playful spirit and mischievous antics never fail to entertain, making her one of the most captivating pet influencers.
Best Practice to Hire a Pet UGC Creator
If done right, working with pet UGC creators can be a game-changer for your brand. Here are some best practices to ensure your campaign delivers accurate results.
1. Know What You Want from the Start
Before collaborating with creators, clarify your goals. Are you looking to boost brand awareness, increase engagement, or drive sales? Depending on your goal, determine the type of content you need. For example, if you need to have a good reach, use short videos, or if you want long-form storytelling, use posts or lengthy videos.
Also, set measurable targets like engagement rates, clicks, and conversions. This helps track success and keeps both you and the creator aligned. The partnership runs smoothly when expectations are clear from the start and the content delivers real impact.
2. Choose the Right Creator (and Pet!)
Not all animal UGC creators are a good match for your brand. A large following doesn’t always mean engaged followers. Instead, focus on creators with strong audience interaction and content that aligns with your brand’s aesthetic and values.
Remember pet compatibility. Working with a dog influencer won’t make much sense if you sell cat food. Ensure that their pet resonates with your target audience for natural and authentic content.
3. Set Clear Expectations (Give Creative Freedom)
Once you’ve found the right creator, communicate openly about what you need. Share a clear brief outlining brand messaging, must-have elements, and content usage rights. But don’t micromanage—let the creator do what they do best. Their audience follows them for a reason, and their unique style is what will make your campaign successful.
4. Pay Creators Fairly
UGC pet creators invest time, effort, and resources to create quality content. Pricing should reflect their experience, engagement levels, and the type of content they produce. Video costs more than a simple photo; expect to pay extra if you want exclusive rights.
Fair compensation builds strong, long-term relationships with talented creators who can consistently deliver great content for your brand. Plus, happy creators put more heart into their work—which means better results for you.
5. Track Results and Keep Improving
Keep an eye on how it’s doing when everything is done, and your campaign is live. Are people engaging—liking, sharing, and commenting? Are they making purchases? These insights help you understand what’s working and what’s not.
If something isn’t working, you can tweak your approach, try different creators, or experiment with new styles for your content. Your goal should be to keep learning and improving so that each campaign performs better than the last and helps you get the desired results.
Tagshop: Perfect UGC Creator Platform
With Tagshop, you can easily hire a UGC creator. The tool also allows you to collaborate with pet ugc creators who create authentic, high-quality content for your brand.
Not only can you hire creators, but you can also collect user-generated content from various sources and embed it seamlessly onto your website. You can also make that content shoppable, which means your website visitors can purchase the product shown in the content without leaving the screen.
Conclusion
You are probably well aware of how influencers and UGC impact brand marketing. However, pet UGC creators bring a unique charm that sets them apart.
Their authentic, heartwarming, and often humorous content resonates deeply with audiences, fostering stronger emotional connections with brands.
No, you have the list of the best creators and an outstanding tool that helps you connect with them. So what are you waiting for? Sign up for Tagshop, work with influencers, and achieve your desired goals.
