“Always deliver experiences that satisfy your customers, excite them, and gratify them.”
The quote stands true when it comes to shopping. Consumers seek an experience that makes it easier, simple, and interactive to get inspired, gather information, and buy the products.
We at Tagshop thrive to provide solutions to ecommerce brands and online stores to create engaging and unique experiences that make shopping fun and immersive for the consumers.
In that quest, we have launched a new feature in Tagshop called Shoppable Hotspots.
Shoppable Hotspots By Tagshop?
HotSpots are shoppable product tags that you strategically pin on products featuring in an image/video of your Shoppable gallery.
These shoppable hotspots bring an essential feature to the shoppable galleries and feeds.
The Hotspots attract users’ attention instantly, provide them with the necessary information, highlight the product in a visual post, and allow consumers to easily buy the products with minimal clicks and friction.
Having a shoppable gallery with hotspots can work as an attention magnet on your online store. Users can access different kinds and categories of products without having to navigate through the store.
Especially when we are leveraging Shoppable UGC, the hotspots play an important role.
Unlike branded visuals, user-generated visual content is all candid and features products naturally, which might make it hard to spot it. So, when we create shoppable UGC galleries, these hotspots can easily pinpoint the products.
Besides, these hotspots can instantly turn user inspiration into conversions. This drives more sales, traffic, and revenue. Also, this helps in reducing cart abandonment and navigation fatigue.
How Do Shoppable Hotspots Work?
If you are an active user of Instagram, you must know about their shoppable product tags. When you click on a shoppable Instagram post, it shows a small tag with the product name & price.
If you click on it, then it takes you to the detailed description and checkout page for that product.
Similarly, the Hotspots in shoppable galleries on your website also allow the users to spot the tagged products, get product information, and buy the products directly from those tags.
These product tags come in handy to inspire users and turn their inspiration into sales.
How To Get Started With Hotspots?
To get started with the Shoppable hotspots by Tagshop, you can follow these simple and easy steps.
- Create Free Tagshop account or Log in to your existing account
- Complete the steps to add feeds (content) from social media
- Now click on the Tag Products option under any post
- Search & tag products to post (follow this for all posts you want to tag)
- If you have uploaded any products to your account, you must first add/upload products under the Product catalog section and then complete the 3rd & 4th step.
- Once you tag products to a post, then click on “Enable Hotspot” in the top-right corner of tagging pop-up
- Once you enable hotspot, you will see hotspot appearing on the post
- Drag and drop your hotspots on the post as per product position
Similarly, you can do so for all posts. Once you create your shoppable gallery with hotspots, then you can move on to publishing it on your website.
NOTE: You can enable/disable hotspots for the complete gallery by going to the CTA button section under Design & Filter section.
You will find the Hotspot section there, and you can also adjust the color of your hotspots.
Which Brands/Businesses Can Use Shoppable HotSpots?
There is no specific limit to who all can use these hotspots. However, we have listed a few industries who can perfectly leverage these hotspots to create Shoppable Instagram feeds, UGC shops, shoppable social galleries etc. to sell their products or services.
1. Fashion & Clothing
Fashion and apparel brands can showcase the different looks, clothing combinations, complete sets, outfit ideas, and more to sell more products and increase average order value.
2. Cosmetics
Cosmetics and makeup brands can leverage these hotspots to sell different products collectively through the kits, skincare sets, etc., by highlighting makeup images and videos using different cosmetics.
3. Travel & Hospitality
The travel and hospitality industry has a lot to gain through these hotspots. They can sell experiences and book through the shoppable tags. Travel brands can showcase past customer experiences through visual galleries and generate bookings through hotspots.
4. Food & Restaurants
Food businesses and restaurants could create leverage visual user-generated content from social media, add shoppable hotspots, and publish shoppable galleries on their website and signages. Users can explore different dishes, get a visual representation, read reviews, and order the dishes they like through tags.
5. Consumer Goods
Consumer goods brands can also leverage these hotspots like Fashion brands to showcase their products, highlight real-life usage, and allow direct buying through the tags.
Likewise, any other brand or business from any industry with an aim to sell their products or services can leverage the shoppable hotspots.
Conclusion
Hotspots are trending now among brands and businesses using shoppable instagram or shoppable content on their website.
Adding this hotspot as a feature in our product (Tagshop), our goal is that brands and businesses who leverage our shoppable galleries and feeds can deliver a complete shopping experience and customer satisfaction.
Shoppable Hotspots are one of the major social commerce trends. This will help them grow and drive maximum returns on investment. The idea is simple – deliver features and products that benefit our clients and their audiences.
We are always looking for ideas and feature requests from our clients to help their businesses and continue to do so.
