Many users depend on visual content to make their purchase decisions. The human brain processes images 60,000 times faster than text, which is enough to convey that visual commerce is one of the best ways to market your products.
As a marketer, do you find it challenging to collect UGC photos and use them correctly? Are you looking for simple tools to make your UGC collection easy?
All your worries end here. In this blog, we have devised the idea of using UGC photos and the best tools to help you. Using simple tools and strategies, you can easily collect authentic UGC content for your brand and will stand out from the crowd. Without much further ado, let’s begin:
What are UGC Photos?
UGC Photos are images created by customers rather than brands. Users produce them as reviews or testimonials on various online platforms, including social media, forums, blogs, or review sites. UGC photos have value due to their authenticity, trustworthiness, and ability to engage audiences. Marketers often use UGC photos on their websites to build social proof for their visitors.
90% of consumers believe authenticity is essential when deciding which brands they like and support. By utilizing UGC photos, brands can build awareness and a loyal customer base and attract new customers through satisfied users.
How to Collect UGC Photos?
Now that you know the value of UGC photos, here are some key strategies to collect them:
1. SnapUp to Collect Photos
User-generated content (UGC) is a great asset for businesses and customers. But let’s be honest: collecting UGC photos is challenging. Tagshop has recognized this challenge and simplified your UGC collection task using SnapUp. Let’s understand what it is.
SnapUp is a feature by Tagshop that allows brands to collect all forms of user-generated content, including UGC photos, UGC videos, reviews, eating, etc., from their customers through direct upload. Using Tagshop, users can directly upload their content without manually uploading content to social media through their preferred touchpoints:
- Scannable QR codes incorporated on the website
- Through a shareable link that users can access anytime
This feature can be easily customized by adding a customized CTA, backgrounds, font color, or buttons. SnapUp is an excellent feature for gathering more user-generated content that is great social proof for your new customers.
Steps to use Tagshop’s SnapUp Feature
Here are the simple steps to use the SnapUp feature and collect your brand’s authentic UGC:
Step 1 – Login to your Tagshop account or simply create a free one if you are new.
Step 2 – From the sidebar, go to ‘Feeds’
Step 3 – Click on ‘Add Feed’
Step 4 – Choose ‘SnapUp’ from the preferred source of networks
Step 5 – After this, you can customize your uploader here. Add title, button text, and thank you message to the SnapUp settings.
Step 6 – Now, from the ‘publish option,’ choose your preferred method of UGC collection. Tagshop offers two options to collect the UGC photos:
- Link: Generate the shareable link with your audience to upload UGC photos, reviews, etc.
- Website: Display a scannable QR code on your homepage and add customized button text, background color, font size, and color.
Step 7 – Simply click on Create feed and move to publish options.
2. UGC Rights for Photos
Getting approval to repost someone else’s content is a significant part of marketing. That’s why UGC rights management is essential. User-generated content or UGC rights is software that brands use to send requests obtaining permission from the original UGC content creators to gain rights to use their content for their marketing campaigns, advertising, or other purposes.
Using this feature, brands can easily collect authentic user-generated content relevant to their marketing, download the approved media, and use UGC content in various marketing touchpoints. Wondering why UGC rights for photos are essential for a brand? Here’s why:
No Legal Repercussions
Obtaining UGC rights from the original creator will make your content legally enforceable and provide content security. You can easily use the content anywhere you want without much content hassle.
Build Brand Reputation
Misusing UGC will ruin your brand reputation. Therefore, seeking permission before using a user’s content is essential. This will help your brand build a good reputation in the market, thus increasing its trust and credibility.
Build Stronger Relationships
Using UGC rights management will enhance your brand’s loyal customer relationships. It will acknowledge the original creators and build a transparent relationship with your users.
Create your Brand Community
When you provide your users with content security, they will trust you more, thus creating a reliable brand community of users and content creators.
Open Access to User-Generated Content
User-generated content is the most critical content for any brand. Thus, by obtaining authentic rights, you can use them anywhere, be it in marketing campaigns, emails, etc.
Where Can You Use It?
Authentic user-generated content can be used anywhere on various marketing touchpoints, such as on the website, UGC email, social media, etc. Here are some examples where you can use your UGC photos:
1. Make it a Shoppable Gallery and Embed it on your Website.
Do you know that you can make your user-generated content shoppable, too? Using tools like Tagshop, you can easily embed this shoppable video content into your website, enhancing engagement and conversions. Wondering how to embed the social feed? Let’s learn the steps to do the same:
Step 1 – Once you have created your feed using SnapUp or other network sources, it’s time to customize it.
Step 2 – Go to ‘Publish’ and customize your feed by choosing themes, backgrounds, CTA buttons, etc.
Step 3– Now it’s time to make your feed shoppable. Go to ‘Product Catalog’ from the sidebar and sync your catalog by choosing your preferred application, such as Shopify or WooCommerce.
Step 4– From ‘Content,’ tag your products by name, category, or SKU. To tag multiple products, use the ‘Hotspot’ option.
Step 5 – Once done, go to ‘Publish’ and click ‘Generate Code’
Step 6 – Select your preferred CMS platform, adjust the width and height, and copy the code.
Step 7 – Login to your website’s admin panel and paste the embed code.
And you’re done. You will see that your shoppable feed is embedded on your website using Tagshop.
UGC Email Campaign
UGC enables more in-depth personalization of your email campaigns. Many engaging emails have authentic images created by real people attached to them. Key reasons to consider UGC photos in your email campaigns include:
- By incorporating UGC in your emails, you can better showcase your product’s video in daily life. This will help your new subscribers see how others like your product.
- UGC builds more authenticity and turns your leads into conversions.
- Your email engagement rate will improve significantly.
Using UGC in your email campaign will significantly engage your customers and attract new subscribers simultaneously.
2. Run a Social Media Campaign
User-generated content is a great way to enhance your social media campaigns. You can drive engagement conversions and build social proof for your brand by using types of UGC in your campaign. UGC ads, UGC videos, UGC photos, and all these will inspire users to create content. This will make them feel more valued and connected to your brand. Here’s how you can use it in your social media campaigns:
- Run engaging contests and challenges.
- Promote it in the form of UGC ads.
- Host a branded hashtag UGC campaign.
- Showcase your positive customer experiences on social media
3. On-Site Product Page
Displaying UGC on your product landing page can significantly increase your brand’s sales and conversions. User-generated content helps your visitors see how others like your brand, which will increase sales and enhance brand awareness and traffic.
4. Visual UGC Lookbooks
A visual UGC lookbook is a collection of visually appealing images, videos, etc., that you can show to your customers. You can even make it shoppable and enhance their purchasing experience. You can use images and UGC video examples to activate visual shopping experiences, social proof, and conversions featuring your brand products by showcasing visual UGC.
Conclusion
UGC photos are a powerful tool for building trust, authenticity, and engagement with your users. Shoppable Videos are great for showcasing your products in action, but UGC photos are the game changer. They enhance authenticity by giving the visitors a real-time feel of the product in daily life. Follow these strategies to enhance user-generated content and elevate your brand’s success. This not only drives conversions but will take your brand to new heights.
