Capturing users’ attention is a constant battle in today’s fast-paced world. Traditional marketing strategies might not work for your brand as potential customers scroll through your content without a glance. But what if you could tell your brand story captivatingly and immediately connect with your audience? Here comes the power of video marketing.
Video marketing includes any video content used to promote your brand, product, or service. But why is it essential to adopt video marketing trends?
Video marketing trends in 2024 offer a dynamic solution for businesses struggling to stand out in a crowded marketplace. By delivering immersive, compelling, and easily shareable content as it transcends traditional text and static visuals. The video has the power to resonate deeply with the audience, whether it’s through informative tutorials, behind-the-scenes, and impactful storytelling.
Read this blog throughout and learn the top video marketing trends in 2024. Use these in your marketing strategies to reach a broader audience segment and grow your business. Let’s delve in!
Why Video Marketing is So Important?
Many social media platforms, like Facebook and Instagram, favor video content over others. Besides algorithms used to find content that engages audiences, social sites are successful because they find content that resonates with people. Due to this particular reason, video content is highly leveraged on social media channels.
According to a video marketing survey conducted by Wyzowl, over 51% of social media users like to share videos compared to other content forms.
Video marketing trends are significant for building your brand and growing your audience, especially when you focus on branding and localization to make the most of them. To increase your chances of securing more views, engagement, and shares, follow video marketing trends to inspire your business’s video strategy.
16 Latest Video Marketing Trends In 2024
Let’s examine some of the most popular video marketing trends below that marketers expect to see in 2024.
1. Live Streaming
In video trends, Live video has emerged as a critical player. Due to the increasing popularity of Live video streaming, social media platforms like Facebook, Instagram, TikTok, YouTube, etc., started providing Live features to their users. These videos are crucial for building your eCommerce business branding and interacting with users virtually. Live video provides an interactive experience that traditional media is unable to match.
As an eCommerce brand, you can use live videos on social media channels to connect with users and discuss a new product. You can’t edit live videos; they are more on-the-spot and unfiltered. You require a quiet and private space to host live video. You can stream in-person events for virtual attendees by providing tickets and virtual access.
2. UGC Videos
UGC video content is another video marketing trend in 2024 that will be important for a brand’s success. These are videos that a customer makes for a brand and posts on different platforms. UGC videos are authentic and must be included in your content strategy. Some content creators or UGC creators specialize in creating UGC videos for brands to share on their pages.
Influencer marketing is the best example of a UGC video. When a brand launches and demonstrates its new products through videos, users will hesitate. However, influencers and customers can create videos for your brand and display your products. These UGC videos will serve as a trustworthy third-party review.
Whether you want to start with video marketing or improve your influencer marketing campaigns, Tagshop is the solution. This tool helps you find your brand champions related to your niche. These influencers will provide you with UGC videos on every platform where you sell.
3. Shoppable Videos
Shoppable videos enable viewers to buy products directly from the video interface. This strategy makes shoppable videos popular in the video marketing world, as you can see tangible results when you generate sales directly from one of your videos.
Shoppable videos have been a big deal in China for a long time, but this feature has started picking up in other places, too. TikTok shops are available in the US, and YouTube has allowed creators to create shoppable videos on the platform.
For example, the eCommerce store Busy Baby Mat started including shoppable videos in its marketing strategy. This resulted in more than 450 hours of additional on-site time and a nearly 12% conversion rate.
4. Video Testimonials
One of the most powerful marketing trends is video testimonials. They are short videos of satisfied customers sharing their positive experiences with a brand’s product or service. Video testimonials typically feature individuals speaking directly to the camera or being interviewed and providing authentic feedback about a brand. This tool provides social proof and authenticity to prospective customers by showcasing real-life success stories.
Video testimonials are engaging and can be shared easily on social media, helping you reach more people. Use them to connect with your audience in a friendly manner. You must utilize customer testimonial results as a brand to create desired results within your target campaign. You can integrate video testimonials into email marketing platforms, social media platforms, or critical website pages. Consider using an online video editor to enhance the quality and impact of your testimonials.
5. Product Videos On The Website
Adding product videos to a website is one of the best video trends for software and product-oriented businesses this year. For any company, featuring your offering in motion is excellent, especially for direct-to-consumer.
If you’re featuring a company service, you must utilize video marketing. This change means investing in video marketing content for your highest-value audiences—your customers. Product videos bring us to the following video marketing trends for this year.
6. Case Study Videos
Case study videos are engaging and compelling video content companies use to demonstrate the purpose and effectiveness of their products or services. Branded case study videos tell a real customer success story, acting as a testimonial video that provides legitimacy to your services.
Compared to traditional media, case study videos engage people more quickly and effectively. If your users hear a short story about particular clients of your business, the viewers can decide that they can benefit from your business.
Case studies help prospective customers evaluate products and services in their context. Videos provide excellent opportunities to list accurate data and statistics to support the case studies. Case study videos explain benefits in a realistic, humanistic, and understandable way, making them one of the best video trends in 2024.
7. Interactive Videos
Video is much more than a one-way channel. AR, social media platforms, and other technologies have provided opportunities for audiences to interact directly with videos that come to their feeds.
Interactive videos include polls, quizzes, branches, and shoppable links to keep viewers engaged. For marketers, these videos have played a pivotal role in video marketing trends in 2024. This video format will drive more engagement and increase click-through rates in marketing strategy.
Brands can make videos more interactive by including CTAs, clickable posts, lead generation forms, subtitles, etc. Shoppable videos enable your audience to visit a product page by clicking on a product post. Brands leverage VR technologies for virtual tours, product demonstrations, and interactive storytelling. A strong computer system allows productive use of these technologies. Declutter your device and avoid overheating by monitoring mac temperature to make top-notch interactive videos.
8. Influencer Collaboration Videos
The main idea behind influencer collaboration videos is ‘Teamwork makes the dream work.’ You partner up with an influencer in your niche to collaborate on projects. So, why are influencer collaboration videos one of the video marketing trends? Influencers are on the rise on different social media platforms with ample followers.
It’s a give-and-take process in which you offer deals and exposure to influencers, and as a brand, you gain clients or customers for your business. By collaborating with influencers, you tap into each other’s followers, extend your reach, and acquire credibility with a new audience. Influencer collaborations often result in more engaging and creative content. Exploring full-service creative agencies can further amplify this collaboration by providing the expertise needed to craft innovative campaigns that leave a lasting impact.
9. Social Media Stories
Most social media platforms incorporate story features your audience can see and interact with. Stories are disappearing photos and videos that appear for a particular time on a social media platform. Instagram Stories is one of the famous platforms for this type of content.
Brands can utilize several content types in social media stories, such as graphics, text-only, images, videos, and GIFs. Stories provide an excellent outlet for vlogging-type content that aligns with the trend of vlogging for brands.
Start now if you haven’t started including social media stories in your video marketing trend strategies. Create brand videos for social media stories to engage your target audience and provide better reach.
10. Educational And Tutorial Videos
Educational and tutorial video content is familiar to product and service companies. One common strategy is to create long-form videos to educate users on their respective niches and how their tools work. However, video commerce should also use educational and tutorial video content. It can be about your industry, educating your audience, explaining how products work, etc.
Making educational and tutorial video content can help potential customers feel more secure about buying from you. These videos will clear their doubts about why your product is the best one to buy and how it works. Such videos can also help your customers better understand your industry.
For example, if you sell healthy food items, start talking about the common ingredients in your food items, such as cereals, oats, etc., compared to other foods. It would be best if you educated your audience on how to live healthier so they know what they take to keep their bodies in good shape.
11. Silent Video With Caption
Another popular video trend in 2024 is silent videos. This type of video is popular because people watch videos in public spaces or between tasks, such as waiting in line, sitting on the bus, or eating. However, people can’t always listen to a video with sound in a loud place without headphones, so silent videos enter the game.
The goal of silent videos is to get your message across without audio, whether it’s marketing or entertainment. Many people have some background audio for those listening with sound. Many videos have dialogue, but they incorporate captions to be consumed silently.
12. Storytelling Through Videos
For brand storytelling, tutorials, and product insights, vlogs are a compelling vehicle to develop a genuine connection with the audience. Many studies show that brand videos impact purchase decisions, making vlogging a cost-efficient way to educate people about products. Brands can tap into this type of video trend on platforms like YouTube.
Video diaries, reviews, and tutorials are effective ways for people to discover your brand, and visual storytelling is crucial. However, in video marketing, data-driven storytelling effectively communicates value propositions. These videos integrate statistics, charts, and visuals to cater to data-savvy B2B audiences.
13. Short-Form Video Content
Short-form video content has overtaken the world for the last few years. Typically, under 60 seconds, these videos dominate the digital world and aren’t going anywhere soon. A 60-second or less video allows easy creation when more than 30% of marketers say they don’t have enough time to create videos.
This format is perfect for brands to craft lightning-fast and attention-grabbing content. Short videos are famous in video marketing trends because they provide better ROI than long-form videos. It’s much like storytelling about your brand products within seconds that resonates with the audience.
With the ever-growing popularity of short videos on TikTok, Instagram, and YouTube, more people want brands to share short videos. Marketers have only 2.7 seconds to catch the audience’s attention with videos. Put comedic sketches related to your brand together, make a product demonstration, and share customer testimonials are examples you can share in short-form videos.
14. Long-Form Video Content
The consumption of long-form videos continues to grow despite the trend of short-form videos. A long-form video can be anything over 10 minutes. However, if you want to market your brand, your content must decide the length of your video.
According to research by Wyzowl, more than 78% of marketers identify YouTube as the most successful video marketing channel. You can monetize your channel on YouTube by producing videos that last more than 8 minutes, enabling mid-roll ads.
Flexibility is the best feature of long-form video. You must discuss complex topics in depth and immerse your audience in your content. Long-form videos are best for informative or educational purposes.
From a marketing perspective, long-form video content is best for search engine optimization (SEO). As a brand, you must connect with your audience, develop trust, and establish relationships; long-form videos are best.
15. Video Podcasts
Video podcasts used to be challenging but are rising in video trends. With videos being so popular on social media channels, video podcasts are an innovative, tactical marketing move. Recording video and audio during your podcast session offers another way for content creators to go in-depth with their audiences.
Brands can discuss their products, new launches, services, etc., in their video podcasts. To leave your users wanting more, share juicy bits from your video podcast sessions so they will most likely view your product. Not only do your customers get to listen to your story or conversation, but they will visualize your body language and your product or service. You can convert your brand video podcast into different formats and share it on several social media platforms.
16. Video Animation
Animated videos are becoming more popular. According to studies, over 55% of marketers created animated videos last year. Video animation takes all types of forms. You can easily make any introductory animated video explaining your brand product or service engagingly. You can use creative tools or AI tools like Clipchamp.
An excellent medium for your video content is animation, a vast video marketing trend in 2024. It would help if you planned how to include animation in your video marketing strategy and don’t be shy about hiring a professional animator.
Utilize Video Marketing Trends To Boost Sales
According to research, users spend 17 hours a week watching videos online. For brands, avoiding video marketing is no longer an option if they want to excel. Let’s read some of the most significant benefits of video marketing trends:
1. Encourages Social Shares
To increase engagement, video is one of the most popular content types on social media. Platforms like YouTube and TikTok are purely dedicated to video. However, Instagram and Facebook are other platforms encouraging more and more video content. Video content encourages social shares and provides extended reach. Platforms that didn’t offer native video upload emphasize the value of video marketing.
- Over 68% of marketers plan to use LinkedIn videos in 2024.
- On Pinterest, almost one billion videos are watched daily.
2. Appeals Mobile Users
Mobile users are the driving force behind video consumption. According to Statista, more than 77% of surveyed people use mobile or tablet devices to watch online videos. According to Facebook, more than 1.5 times as many people watch videos daily on a mobile phone than on a computer. Nothing pleases people more than lying in bed and scrolling videos on social media platforms.
3. Boosts SEO And Increases Conversions
Over 31% of marketers use video to improve a brand’s website’s SEO. When websites add a video, they see a boost in search engine rankings because it improves page quality and visitors’ time spent. Video can be a versatile tool for salespersons throughout the customer purchasing journey. It transforms the way salespersons connect and convert prospects into customers.
Conclusion!
Mastering the art of concise communication will be instrumental in securing audience engagement and navigating the evolving dynamics of video marketing. The abovementioned trends are some of the most essential video marketing trends in 2024.
With tools like Tashop, you can harness the power of UGC and create shoppable galleries with videos of your existing users. Vertical optimization, AI-powered video production, 260-degree video, and personalized videos are slowly crawling into the top trends list. Leverage these video marketing trends for your business and boost your brand success in 2024!
