The significance of social proof for e-commerce businesses is unmatchable. And when it comes to testimonials, especially video testimonials, they hold the utmost importance in building a trusted and credible brand identity.
Statistics show that over 47% of consumers prefer video testimonials, which help them visualize a product better.
It’s fair to say that providing a clear picture of how your products can serve your customers is the most critical step in influencing their purchasing decisions. With video testimonials in the picture, this goal becomes better achievable.
Before we proceed, let’s understand what customer video testimonials are and how brands can collect video testimonials seamlessly.
What are Video Testimonials?
Video testimonials are reviews or customer stories shared by real customers but in the form of a video. These reviews can be highly descriptive or focus only on certain aspects of a product.
These video testimonials are generally shared on platforms such as YouTube, Amazon, and Google. They tend to be more engaging and attention-grabbing than traditional forms of reviews, i.e., textual reviews.
Additionally, video testimonials are a powerful marketing tool that can enhance credibility, build emotional connections with customers, and drive engagement and conversions for businesses.
Different Types of Video Testimonials
Customers usually create various types of testimonials for businesses. Here are some of the most common and engaging types of testimonials:
1. Product Demonstrations
Much like tutorials, product demonstrations are a type of video testimonial that provides a complete guide on how customers can use a product or service in real-time situations. These types of video testimonials allow brands to showcase their use cases and how customers can use them effectively.
2. Product Testimonials
This is the most common type of video testimonial featuring authentic product or service feedback. It usually showcases the product in action, highlighting its benefits or shortcomings. Product testimonials effectively promote particular products or bring them into the limelight, allowing potential customers to learn about them.
3. Customer Stories
Storytelling is a brilliant way to capture the audience’s attention and create a connection with them through relatability. By encouraging customers to depict their experience with your brand in the form of a video story, brands can establish better brand-customer relationships and improve revenue by showcasing how your products can solve customers’ pain points.
4. Influencer Testimonials
Many brands also leverage the power of influencers to lay an impact on customers. Influencers have huge followings on social media and can have a massive effect on their audiences’ purchasing decisions. By showcasing influencer testimonials on important touchpoints, brands can improve how customers perceive your products and may start to trust your business better. Additionally, incorporating a guide to personalized video can further enhance customer engagement and trust.
5. Transformation Videos
Apart from videos that solely focus on showcasing how customers can utilize products, transformational videos can be highly effective in providing a result-oriented outcome. Customers can showcase their initial problem or dissatisfaction, followed by the positive changes or improvements they experienced after using the product or service.
How to Produce Great Video Testimonials
If you are an e-commerce brand looking for ways to produce performing customer video testimonials, here are a few ideas that you can try.
Option 1. Invest time and Money in Production
- Selecting the Right Customers: The first step is to find customers with diverse experiences and positive results with your brand. You can reach out to them with a collaboration opportunity that provides you with a review from them, in return, you can offer them an exclusive coupon or freebie.
- Pre-Production Planning: After choosing a customer, you can begin with pre-production planning, such as script writing or developing a storyboard, to ensure a straightforward narrative.
- Filming and Editing: Finally, businesses can either film the video testimonial themselves or as the customers, create a video by providing them guidelines.
While this process can help you get exactly what you’re looking for in a video testimonial, it can be a rather lengthy and cumbersome process. It requires way more efforts and is not as authentic as a real testimonial ideally should be.
Option 2. Aggregate Video Testimonials from Social Platforms
With this process, brands can save a lot of time and effort by simply aggregating their existing testimonials video and using them adequately.
Sounds tough? Not to worry. There are various platforms available that allow users to aggregate videos from various sources and utilize them for marketing.
One such tool is Tagshop. It allows users to aggregate video testimonials from social channels like YouTube, Instagram, and Google, curate a feed from the collected content and integrate it into important landing pages.
Let’s learn more:
- Collect Video Testimonials from Social Channels: With Tagshop, you can collect video testimonials from social media channels like YouTube, Instagram, and Facebook. Also, brands can allow customers to upload their video testimonials directly without social logins and through a QR Code.
- Make them Shoppable: Next, brands can add product tags to the collected video testimonials, turning them into shoppable posts. Once tags are added, businesses can integrate this shoppable gallery into their website landing pages.
- Track Conversion: Once your gallery is integrated, you can also track the performance of your shoppable video testimonial gallery.
If you want to learn how to embed video testimonials into your website seamlessly, here is a step-by-step guide that you can refer to How to Embed Video on Website?
How to Collect Video Testimonials from Customers?
We mentioned an exciting feature in the above section called SnapUp. In this section, we will discuss how you can utilize this feature to collect video testimonials easily.
1. Collect Testimonials:
- The first step is to log in to your Tagshop account.
- Then, collect video testimonials by choosing a source from the provided options, such as Instagram, YouTube, TikTok, and Facebook.
- Once you have collected content, click on ‘Create Feed.’
2. Add Product Tags
- Now, turn your gallery shoppable by uploading your product catalog or connecting your Shopify store to automatically sync your Shopify shop.
- Once your product list is uploaded, you can start tagging products in your gallery.
3. Create a SnapUp Feed
- Now, to create a SnapUp feed, go to ‘Add Feed’ from the side dashboard.
- From the provided platforms, click on ‘SnapUp’ and you will see the form to add a SnapUp to your existing content gallery.
- Here, you can customize the feed by adding a title, logo, background image, and more.
- Once done, click on ‘Update Feed.’
- At this point, you can also copy the SnapUp URL and share it with your customers via WhatsApp or emails.
4. Customize Feed
- To customize your feed, go to ‘Website’ from the side dashboard.
- You will see the SnapUp QR Code placed above your gallery.
- Here, you can pick a theme for your video testimonial gallery, customize the SnapUp QR Code, add CTA buttons, and more.
- Click on ‘Save Changes’ and click on ‘Generate Code’ to publish the gallery.
5. Publish Gallery
- Here, you will see a list of available e-commerce platform Tagshop offers.
- Pick your preferred e-commerce platform, and follow the instructions provided.
- Your SnapUp feed is integrated into your gallery successfully!
Now, you can let your customers upload their reviews, ratings, and visual UGC easily.
Share Video Testimonials on Different Channels
Now that you know all the ways customer video testimonials can benefit an e-commerce business, let’s learn where e-commerce brand scan integrate them for best effective results.
1. Website landing pages and product pages
Integrating video testimonials on landing pages can significantly impact first impressions. Videos of satisfied customers sharing their positive experiences provide social proof to visitors and allow them to make purchases confidently. A well-placed video testimonial integrated on important pages, such as the product pages or homepage can provide customers with improved product visualization.
2. Social media platforms
Maintaining a good social media presence is essential in today’s digitally driven world. Sharing video testimonials as organic social media content can enhance engagement and reach. Platforms like Instagram, Facebook, YouTube, and TikTok are ideal for showcasing customer stories, as these platforms have vast, engaged audiences and act as a monogram of authenticity.
3. Email marketing campaigns
Email marketing is a top-tier strategy when it comes to reducing cart abandonment and rekindling a connection with lost customers. By hosting email campaigns that showcase video testimonials, brands can add value and interest, encouraging potential customers to engage more deeply with the content. With Tagshop, brands can also host shoppable email marketing campaigns that allow customers to make their purchases directly from the emails.
4. Customer Support
Product demonstrations are a significant form of video testimonials that can be used effectively not just to establish social trust but also to enhance brand customer support services. While solving queries, businesses can utilize authentic video testimonials showcasing the products in action to help new or potential customers understand the products better.
Conclusion
Video testimonials are powerful tools for e-commerce brands. They can boost credibility, enhance customer trust, and increase conversion rates.
Incorporating video testimonials across various channels can significantly impact an e-commerce brand’s marketing and sales efforts, offering authentic, engaging, and convincing content that drives better revenue for any business.
The efficacy of this strategy cannot be overstated. However, to leverage the strategy properly, you need to have a plan and relevant platforms to achieve the best results.
