What is CTR (Click Through Rate)?

Click-through Rate (CTR) is the number of people who clicked on your ad in comparison to the number of times the ad was displayed. 

It is a key performance indicator that shows how engaging your ad was. It can be used with a variety of media, including email ads, display ads, and paid search campaigns.

Example of CTR

If your ad gets 100 clicks from 1,0000 impressions, your CTR is 10%.

Formula to Calculate CTR

CTR = (Clicks / Impressions) × 100

Benefits of CTR

  • Indicates audience interest
  • Measures ad effectiveness
  • Helps increase conversions
  • Improves campaign optimization
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