What is CTR (Click Through Rate)?
Click-through Rate (CTR) is the number of people who clicked on your ad in comparison to the number of times the ad was displayed.
It is a key performance indicator that shows how engaging your ad was. It can be used with a variety of media, including email ads, display ads, and paid search campaigns.
Example of CTR
If your ad gets 100 clicks from 1,0000 impressions, your CTR is 10%.
Formula to Calculate CTR
CTR = (Clicks / Impressions) × 100
Benefits of CTR
- Indicates audience interest
- Measures ad effectiveness
- Helps increase conversions
- Improves campaign optimization
Ready to Grow Your Business with AI UGC Ads?
Join Performance Marketers creating high-quality, conversion-driven ads at scale.