Automation is the use of machines and technology to perform tasks without human intervention. If your industry has repetitive tasks, they can be done...

Audience segmentation is the process of grouping the audience and customers based on similar characteristics for better marketing opportunities and a...

Marketing attribution is the process of identifying which marketing touchpoints or channels led a user to take action, such as making a purchase, ins...

Artificial Intelligence (AI) is a technology that enables a computer to perform a variety of advanced functions, such as stimulating human learning, ...

Affiliate marketing is a strategy that involves the promotion of another business’s products or services online and earning a commission in return. I...

Ad spend or advertisement spend refers to the total amount a brand invests in promoting its products and services via online or offline channels. It ...

Ad copy is the content on advertisements that compels a potential buyer to take a particular action, such as purchasing a product, after seeing your ...

A/B Testing, also known as split or bucket testing, is the process of comparing two versions of a webpage, app, mail,  ad to see which one is perform...

An AI avatar is a digital presenter created by artificial intelligence, designed to talk, move, and deliver content like a real human. It utilizes te...

AI content creation is the use of artificial intelligence to generate written, visual, or multimedia content at scale. That includes everything from ...

An AI Video is a video created, edited, or enhanced using artificial intelligence, often with zero cameras or crew. It takes a script, generates visu...

An AI tool is software that uses artificial intelligence to perform complex tasks faster, more accurately, and at scale. It can generate content, ana...

An AI Ad is an ad that’s created or edited using artificial intelligence. It can help you write the headline, design the image, generate the video, a...

An AI avatar video is a video advertisement created using AI-generated digital avatars that act as on-screen presenters or spokespersons. These avata...

AI video ads are advertisements created or enhanced using artificial intelligence tools.  These ads are created using tools that automate variou...

AI in marketing refers to the use of artificial intelligence in the marketing industry to automate, enhance, and optimize marketing activities. It ut...

AI-generated content refers to any form of digital content, such as text, video, photos, and more, that is created by artificial intelligence. It is ...

An AI ad creation tool is a software that uses the power of artificial intelligence to create and optimize content for brands. They have lifelike AI ...

An AI UGC generator is a tool that helps brands scale content by creating AI UGC in just a few minutes. You just have to give a prompt or paste the p...

AI UGC combines the power of human creativity with the accuracy of AI. It helps brands create UGC content and scale it, using lifelike AI avatars tha...

Brand is the process of creating a unique identity, the story of a company, and making it stand out from the competition. It is more than a brand log...

Brand awareness is a marketing term or objective used to determine the extent to which consumers can recognize the name, quality, and image of a part...

A bidding strategy is a strategic approach in paid advertising where advertisers use to determine how much they will pay for a given ad placement or ...

A banner ad is a type of display ad placed at a strategic location on a website, such as at the top, bottom, or side, that instantly grabs the visito...

Click-through rate is the number of clicks that your ads receive divided by the number of times your ad is shown. It is used in advertising to measur...

Creative testing is a process that aims to predict how well an ad will perform in the market. It helps marketers make informed decisions and make sur...

Cost per click (CPC) means the average cost an advertiser pays each time when a user clicks on their ad. It is a core component of the pay-per-click ...

Core Web Vitals (CWV) are set of metrics defined by Google that measure the interactivity and visual stability of your webpage. The three important m...

Conversion rate is a key metric that calculates the total number of users who have completed a particular action on your site out of the total number...

Content marketing is a marketing approach used to attract, engage, and foster strong communication by creating consistent and engaging content. It in...

A dynamic ad is a type of personalized ad that automatically adapts content, such as text, images, or product details, based on the viewer’s da...

Dwell time is the amount of time a user spends on a web page after clicking it from a search engine results page before returning. It is often consid...

Duplicate content refers to identical or very similar content that appears across multiple web pages, either within the same website or across differ...

A display ad is an ad that appears across websites, apps, or social media platforms, usually in the form of banners, images, or videos. Unlike text-o...

Demographic targeting is a marketing strategy where each specific customer group is targeted based on demographic data such as age, gender, location,...

Demographics refers to the statistical population, such as age, class, gender, and other related factors. These factors help to analyze and understan...

Deep learning is a subset of machine learning that uses artificial neural networks to analyze large and complex data. Inspired by how the human brain...

Engagement rate is the percentage of users who interact with the content compared to the total number of people who viewed it. It measures how effect...

Engagement metrics are the measurable indicators that track how users view content ads or platforms. They go beyond clicks and impressions to reveal ...

Embedding is known as the integration of external content, like video images or social media content, directly on a webpage. Instead of linking, embe...

Email marketing is a type of digital marketing strategy where businesses send emails to prospects or customers to promote products, share news, or nu...

E-E-A-T refers to Experience, Expertise, Authority, and Trustworthiness, which are the key principles Google uses to evaluate content quality. It is ...

Funnel content refers to the marketing material designed for each stage of the customer journey, also called the sales funnel. The funnel typically h...

A Facebook Ad is a paid advertisement run on Facebook’s platform and partner networks to promote products and services or content. Businesses can cre...

First Input Delay is a web performance metric that measures the time between a user’s first interaction with a page (such as clicking a button or lin...

Face recognition is a biometric technology that identifies or verifies a person by analyzing facial features. It uses machine learning and computer v...

A marketing budget is a certain amount of money that a company sets aside for all its marketing and promotion of a product or a service. It includes ...

UGC ads, or user-generated content ads, are ad campaigns that use creators’ or actual users’ content rather than branded ads. These ads a...