Your TikTok ads don’t blend into the For You Page, so your potential buyers scroll past instantly. That's where most brands go wrong. On TikTok, disruptive content does not win. Content that feels native to the platform does. What began as an entertainment hub has evolved into one of the most potent performance marketing platforms,...
Reading Time: 7 minutesThere’s an old Chinese saying: “It doesn’t matter if you have ten rusted swords, the one with the sharp blade matters”. Performance marketing is no different. In 2025, what you need isn’t tons of performance marketing tools, but the right ones. Tools that move fast, track in real time, create content on demand, and scale […]
Reading Time: 7 minutesThere is no better platform than Facebook for advertising a brand. With over 3 billion people scrolling through Facebook every month, it’s like a massive party where you can shout about your brand. But let’s be real, standing out in that crowd? That’s the tricky part. I’ve been there, burned some cash on duds, and […]
Reading Time: 7 minutesIn the film Her (2013), Joaquin Phoenix falls in love with an AI who understands him better than any human. Now imagine that, but for your customer. AI in marketing doesn’t just automate tasks. It understands your audience: what they want, when they want it, and how they prefer to be addressed. It’s not creepy-romantic. […]
Reading Time: 10 minutesEver wondered how brands manage to identify your actual need, even before you do? This is the power of AI in marketing. If you’re new to this space and curious about how to use AI in marketing, you’re not alone. From personalizing emails to chatbots and realistic AI avatars, AI is helping marketers big and […]
Reading Time: 10 minutesAn explainer video can be a great help for your customers to understand your service or product. Just as it helps customers understand your brand, it also helps your business connect with its audience. However, explainer videos are not limited to businesses; they are also helpful for educators and creators. Hence, we have AI explainer […]
Reading Time: 7 minutes10 years ago, no one would have imagined that our social media strategy would be humming like a well-oiled machine. Posts are scheduled, captions are witty, visuals are stunning, and the audience is engaged. All is done with half the effort you used to put in. We can give all credit to AI tools for […]
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