After years of testing the waters, marketing has finally made its relationship official with AI, and the results speak for themselves.
Ever since this sacred marriage took place, the advertising industry has been facing mixed feelings. On one hand, 51.9% of marketers are very likely to incorporate AI-generated avatars in their social media campaigns. On the other hand, questions about authenticity and creativity still arise.
However, one thing is for sure: AI avatars have taken a significant amount off the plate of performance marketers. Instead of seeing it as a competition, they have started to see it as a lifelong partner in crafting high-performing, data-driven ads, especially for Facebook.
If you’re looking to create Facebook ads with AI for your business, you’ve landed in the right place.
In this blog, we’ll explore various categories of AI tools for Facebook Ads, ranging from copywriting to campaign optimization.
6 AI Tools For Facebook Ads
We have compiled a list of the top 6 AI tools for Facebook Ads. Whether you need AI tools for copywriting, creating video, or ad optimization, this diverse list can solve all your queries.
1. Tagshop: AI UGC Ads Generator
Another brilliant AI tool for Facebook ads on the list is Tagshop, an AI UGC Ad generator that helps brands turn Product URLs into full-fledged video ads. The tool allows users to generate UGC-style video ads and add voiceovers, product highlights, and call-to-action buttons for higher click-through rates.
Tagshop offers a diverse range of highly realistic 200+ avatars that support over 20 languages, catering to a global audience. What’s even more interesting is that Tagshop directly integrates with Meta and TikTok ad formats. This makes it effective for brands looking to accelerate their paid social campaigns.Â
Here are some of the main features of Tagshop :
URL to Video: Tagshop enables users to create videos featuring a product URL. Provide the URL, and Tagshop will scrape the information, generate a script, and create a video with a highly realistic avatar.
AI Editor: With Tagshop AI writer, you can generate multiple scripts for A/B testing.
Advanced Lip Sync: Tagshop enables users to create videos with great precision, ensuring accurate, real-time lip sync.
Pricing: The Tagshop subscription starts from $29 per month.
2. Anyword: Ad Copy Generator
It is an AI-powered copywriting tool that helps marketers create, test, and optimize copy for their Facebook ads. It utilizes natural language processing and machine learning to generate and analyze text from various sources, creating Facebook ad copy.
Anyword also provides the predictive performance score for the generated ad copy. This helps marketers select the proper and compelling ad copy for their campaign.
Anyword utilizes AI to generate various types of marketing content, including ads, social media posts, emails, landing page copy, and even blog posts. The tool also enables users to customize the AI’s writing style to align with their brand’s voice and tone.
Pricing: The subscription to the Anyword tool starts at $49 per month.
3. Pencil: AI Video Creator
Pencil is an AI video ad generator designed for performance-driven marketers. It creates high-converting video ads using brand assets, logos, images, taglines, and product descriptions. These videos are also created with insights from your past campaigns.
What sets Pencil apart is its ability to learn from ad performance history and generate new creatives that are optimized for better results across platforms like Meta, TikTok, and YouTube. Its predictive analytics engine suggests which versions are most likely to perform. This also helps the users to make data-driven, creative decisions without requiring a large design team.
Pricing : Pencil is priced at $14 per month.
4. Smartly.io: Campaign Manager
Smartly.io is yet again one of the best AI tools for Facebook ads. It is a full-funnel campaign management platform that empowers brands to automate, test, and scale their campaigns, especially on Facebook and Instagram.
Designed with large-scale advertisers in mind, Smartly combines media buying, end-to-end ad creation, and performance insights in a single platform. Its intuitive interface helps the marketing teams to collaborate, launch new campaigns more quickly, and optimize them with real-time data.
One of Smartly’s standout features is its dynamic creative production, which lets you personalize your ads at scale using audience data and product feeds. Additionally, its campaign automation workflows can handle A/B testing, budget pacing, and creative refreshes without requiring constant manual intervention.
Pricing : Free demo is available
5. Marpipe: A/B Testing Tool
Marpipe is a powerful multivariate A/B testing platform built specifically for creative experimentation in ad campaigns. Unlike traditional A/B testing tools that compare one or two variables at a time, Marpipe lets you simultaneously test multiple headlines, images, CTAs and design elements to discover which combinations deliver the best results.
What makes Marpipe one of the best AI tools for Facebook ads is that it generates dozens or even hundreds of unique ad variations automatically. It then runs them across your chosen platform, usually the Meta ads. Marpipe integrates with major ad platforms like Facebook and Instagram, which is the process of launching and managing campaigns.
Pricing: The subscription to Marpipe starts at $399/m
6. Madgicx: Campaign Optimization & Budgeting
Madgicx is another AI tool for Facebook ads that helps businesses to optimize their advertising budgets, particularly for Facebook and Google ads. This helps the users to maximize the ad spend across all platforms.
It focuses on automation and provides pre-built strategies and templates for budget optimization, ad creation, and analytics. Madgcix aims to automate tasks like budget shifting and ad set duplication, which helps to free up time for strategic work.
This tool supports CBO, which allows Facebook to automatically distribute ad spending across a campaign based on best best-performing ad sets.
💡 CBO stands for Campaign Budget Optimization, a feature in Facebook Ads Manager that allows you to set a single budget for your entire campaign and then have Facebook automatically distribute that budget across your different ad sets.
The End Note
AI tools for Facebook ads are no longer a nice-to-have asset. From generating scroll-stopping content for your Facebook ads to optimizing the budget, AI is redefining the process of ad creation. The key
Choosing the right tools for the right tasks, whether it’s creative copy, testing, or optimization. Do that, and you will boost your performance and also free up time to focus on what matters most for your business
