Do you know that till now, 78% of respondents say their organizations use AI in at least one business function. And we are sure you are among them, either using AI or trying to figure out how to use it in your day-to-day business activities. In 2025, there will be an unlimited number of AI tools available in the market, and it’s important to understand the capabilities of the relevant ones.
Otherwise, it will become challenging for marketers to understand which tool is the best to suit their business needs. That’s why in this blog, we have brought up the 20 best AI tools for your business growth based on your specific needs. Read below:
Why Businesses Need AI Tools in 2025
Before getting started, let’s understand why businesses in 2025 need business AI tools to improve their productivity:
1. The Rise of Automation
The most important reason brands are switching to AI tools is due to the automation they bring with it. As per the data, companies that strategically implement AI-driven automation see 40% boost in productivity, leaving those who are still stuck with manual processes.
This automation frees up the valuable time of the employees, allowing them to focus more on strategy and creativity. This also reduces the chances of human error, enhancing the data precision and productivity.
2. Cost Reduction
By enhancing productivity and reducing human intervention, AI can easily help your business cut costs significantly. Additionally, with the power of AI, businesses can allocate resources more effectively and reduce discrepancies in the organizational flow.
For example, if you are a business owner who requires consistent content every day for posting, you can use AI tools to scale the content. Instead of waiting for creators and the production team, AI tools can easily create content for you instantly, cutting down on costs.
3. Improved ROI
When you cut a significant number of costs around your organization, you can spend more on your ad campaigns and marketing. This is no doubt gives you better results and improved ROI for your business.
When it comes to spending on ad budget, AI helps you better target and optimize your campaign based on predictive analysis. This leads to smart ad spending leading to more conversions, lower cost, and improved ROI.
4. Enhanced Personalization
Artificial Intelligence tools such as AI Scriptwriter, Editor, avatar customization, and automated chatbots allow you to customize your content as per your brand audience.
This makes them more familiar with your brand and gives you more room for personalization. It further improves the customer experience and brings in more content engagement.
5. Data Driven Decision Making
AI-powered analytics gives you important metrics such as engagement rate and customer preferences based on their smart analysis.
This predictive analytics helps marketers take data-driven decisions and helps you optimize your ad campaigns more effectively.
Selection Criteria: What Makes a Great Business AI Tool
Here’s what you should look for while selecting the best business AI tools:
1. Ease of Use
The AI tools must be easy to use and have an intuitive user interface. This allows the team to easily understand the tools and collaborate seamlessly.
So, select AI tools that are easy to learn and operate, and that too with full customer support.
2. Scalability
Look for AI tools that offer full content scalability so that you never miss out on the content. Most of the AI tools for content creation feature that creates content instantly with many variations and formats.
This allows brands to test more content and understand which format works best for them, thus scaling their brand content in less time.
3. Industry Relevance
The AI tools that you opt for must address your unique business needs and work. For example, if you are more towards content creation, look for tools to generate AI videos in just a few minutes. This helps your brand address unique business challenges and needs in your domain, helping your brand grow.
4. Features and Integrations
Look for the AI business tools that offer advanced AI features and seamless integration options that automate your workflow.
Make sure the tools offer better lip syncing, lifelike AI avatars, AI scriptwriter, analytics, and more. Also, it must integrate well with your CRM, marketing platforms, etc.
5. Affordability and Support
The pricing is the main hero that AI tools offer at a lower cost than the creators’ cost. So, go for the tool that offers free credits first, with affordable pricing plans that fit your business needs.
The AI tools must be ideal for small businesses as well. Also, getting 24/7 customer support is crucial to help you understand the basics of the tools first.
6. Real-World Impact
Prioritize tools that give real results that the audience can trust. Merely using any AI tools may hinder your business trust. Tools that have real customer reviews, case studies, and that offer real ROI must be considered so that it does not compromise your brand’s authenticity.
The 20 Best AI Tools for Business Growth in 2025
We have curated a list of the best AI tools for your business growth in each category. Let us look at them in detail:
1. Tagshop: AI for UGC Video Ads & Performance Marketing
When it comes to the best AI tool for ads and performance marketing, Tagshop AI leads the game. This tool helps you create AI UGC style videos using hyper-realistic AI avatars that connect with your audience like real humans.
Additionally, this tool offers many smart AI features such as AI scriptwriter, editor, advanced lip syncing, and more to cut your production costs significantly. Additionally, it allows you to monitor your performance marketing campaigns by analyzing your target audience and delivering the best results. Have a look at some of its features:
- AI Avatars
- AI scriptwriter and editor
- Advanced lip syncing
- Bulk content creation
- URL to video generation
- AI product videos
- Campaign management
- AI UGC style video ads
Pricing: $23 per month
2. Zapier: AI for Workflow Automation
Zapier AI is one of the simplest tools that help you easily automate your workflow. It allows marketers to build and customize AI-powered workflows, customer chatbots, autonomous agents, and more without any complex coding.
Moreover, it seamlessly integrates with top AI models such as ChatGPT, Claude, and more. It is specially designed to automate your repetitive tasks, ranging from data entry to document summaries and marketing emails. It can create automations across more than 7000 web apps and make your complex integration simple. Here are the features of this AI tool:
- AI-powered Zap builder
- AI-assisted data formatting
- AI-generated code
- AI agents and chatbots
- AI-powered troubleshooting
- Smart integrations
Pricing: $19 per month
3. GitHub Copilot for Coding & Development
GitHub Copilot is an AI coding assistant that helps you write code faster with less effort. It automates certain coding tasks so that you can focus more on strategy, problem-solving, and collaboration.
It acts as an ‘AI Programmer’ because it provides real-time coding suggestions, completions, and even generates blocks of code based on the user’s project. Here are some of the notable features of GitHub:
- Code completion
- Copilot chat
- Copilot coding agent
- Copilot in CLI
- GitHub Copilot code review
- Copilot pull request summaries
- Copilot text completion
- Copilot edits
Pricing: $10 per month
4. Canva AI (Magic Studio) for Design
Canva AI (Magic Studio) is an AI-powered design tool that helps users create eye-catching visuals and enhance their design process. It has various tools to make your design work easier, and even allows the team to collaborate seamlessly on Canva.
You can effectively use Canva for your images, videos, and presentations and edit them seamlessly with an extensive library of media. Have a look at the various features of Canva:
- Magic Design for images and videos
- Magic Media
- Magic Edit for generating a custom design
- Background remover
- Magic eraser
- Image expansion
- AI writer
- AI-powered video editor
- AI assistant
Pricing: $12.99 per month
5. Pictory for Video Creation
Pictory is an AI-powered video creation platform that creates videos via text, URL scripts, articles, blogs, and more. It automates the various video creation tasks such as generating videos, voiceovers, captions, and more.
The tool also automatically extracts highlights from your Zoom, Teams, Webinar, and Podcasts recordings and converts them into short, branded video snippets. Have a look at some more features of this tool:
- Text-to-video generation
- URL to video generation
- Long-form videos to branded clips
- Automatic captions
- Slide to video generation
- Image to video generation
- Seamless collaboration
- AI voiceovers
- Brand customization
Pricing: $19 per month
6. Mailchimp AI for Email Marketing
Mailchimp AI is a powerful email marketing tool that enhances email marketing by automating repetitive tasks through the power of AI.
It personalizes the content, optimizes the mail sent times, and more. It helps brands analyze their target audience and helps brands achieve upto 25x ROI. Here are some great features of this platform:
- Email content generation
- Subject line helper
- Brand personalization
- A/B testing
- Predictive analysis
- Behavioural Targeting
- Send time optimization
- Smart recommendation
Pricing: $13 per month
7. Tidio AI for Customer Support
Tidio AI is a customer service platform that combines live chat, chatbots, and helpdesk features into one tool. It enables the brands to communicate with customers in real time and helps streamline their workflow.
With its advanced features and elements, Tidio allows brands to generate leads and attract potential customers. Here are some more features of this platform:
- Live Chat
- AI Chatbots
- Lead Capture Forms
- Automation Flows
- Multi-channel integration
- Visitor Tracking
Pricing: $ 24.17 per month
8. Paradox (Olivia) AI for HR & Recruitment
Paradox (Olivia) AI is a leading AI-powered tool designed to streamline the hiring process for the HR team. It automates most of the recruitment team’s tasks, such as candidate screening, interview scheduling, candidate prep, video interviewing, and more.
Most of the big brands and chains trust Paradox for their staff hiring and have found the proven results. Check out some more features of this tool:
- Job search and application
- Applicant screening
- Interview scheduling
- Candidate job preparation
- Video interviewing
- Creating offer letters
- Onboarding
Pricing: On demand
9. ClickUp with AI for Project Management
ClickUp is a one-stop solution for project managers, enhancing their workflow by automating tasks and streamlining workflows. It manages your projects, docs, and chats all in one place using the power of AI.
It easily adapts to any project and keeps everything organized within the team. Have a look at some more features of this platform:
- Automated task management
- Workflow management
- Subtask creation
- Project planning
- Instant search and Q&A
- Real-time collaboration
- Smart data insights
- Seamless integration
- Customizable dashboard
Pricing: $7 per month
10. Vic.ai for Finance & Bookkeeping
Vic.ai is the leading AI platform for accounts payable and bill pay, specially designed for account workflows. It has advanced AI models and, unlike rule-based automations, the Vic.ai model continuously learns from billions of invoices to improve accuracy, detect errors, and minimize human intervention.
It delivers great results, has full control, and is efficient enough to manage all your financial workflows. Check out the top features of this platform:
- Invoice processing
- PO matching
- Approvals
- Vendor inbox management
- Automate and optimize B2B payment
- Real-time analytics
- ERP integration
Pricing: On demand
11. Polymer AI for Data Analytics
Polymer AI, a tool by Polymer Search, is an AI-powered data analytics tool that helps users create insightful dashboards and data reports. It helps create branded reports using the power of AI, saving time and boosting engagement with data-driven insights.
With its user-friendly interface, users can effortlessly integrate data from various sources such as Shopify, Google Analytics, Facebook Ads, etc. It is perfect for e-commerce brands, marketing, and enterprises. Have a look at its features:
- AI-generated dashboards
- Embedded analytics
- Seamless data integration
- User-friendly interface
- Conversation AI interactions
- Data integration
Pricing: $25 per month
12. Use AI for Presentations
Tome AI is an AI-powered presentation tool that instantly creates presentations by automating tasks and the design process. It has an easy-to-use interface, and you can easily share a prototype, add 3D rendering, trim a video, and create awesome-looking presentations.
It can even add AI-generated images and videos to your presentation that will eventually produce high-quality presentations and narrations. Have a look at its features:
- AI-powered presentation creator
- Real-time collaboration
- Intelligent content templates
- Multimedia support
- Advanced data visualization
- Seamless tool integration
- AI-driven content generation
Pricing: $20 per month
13. Jasper AI for Content Writing
Jasper AI is a free AI-powered content writing tool for marketers that effectively writes well-researched content for blogs, social media, marketing copy, etc.
It has an extensive library of 30+ free AI writing tools and generators that help effectively manage your content workflow. Here are some of its features:
- eBook creator
- Paraphrasing tool
- AI story generator
- AI text generator
- Ad copy generator
- Email generator
- Caption generator and more.
Pricing: $69 per month
14. Motion AI for Scheduling & Calendar
Motion AI is an AI-powered work management platform that optimizes your daily schedule by managing tasks, meetings, deadlines, and more. It helps in creating a personalized and efficient schedule for users and is able to automatically adjust to changes.
It seamlessly integrates with top calendar-based platforms such as Google Calendar, Outlook Calendar, and more. Some other features of this tool include:
- AI-powered scheduling
- Task prioritization
- Automatic calendar adjustments
- Project management
- Seamless integration
- Booking feature
Pricing: $19 per month
15. Clari AI for CRM & Sales
Clari AI facilitates the sales and revenue process for the brand using the power of AI. It helps businesses manage their sales process, improve forecasting accuracy, and drive business growth.
Many of the global enterprises, such as Zoom, Adobe, Okta, and more, generate revenue using this tool. The tool even provides real-time insights based on which teams can optimize and improve their sales strategy. Have a look at some of its features:
- Pipeline management and prospecting
- Sales engagement & productivity
- Forecasting & Revenue insights
- Customer retention and growth
- Automate workflows
- Opportunity management
Pricing: On demand
16. Descript AI for Voice & Audio
Descript AI is the leading software for editing audio and videos using various AI-based features and elements. It helps in creating high-quality audio just by typing and generating your own voice clone.
Descript AI even has an extensive media library for your podcasts, transcribing, and more. You can even fix any audio errors or narrate entire videos without recording. Check out these amazing features of this platform:
- Transcription
- Text-based editing
- Manipulating audio automatically
- Multitrack editing
- Collaboration
- Version management
- Overdub
- Exporting and publishing
- Integration
Pricing: $16 per month
17. Spellbook AI for Legal Assistance
This is probably the first AI-associated software and complete legal AI suite for commercial lawyers. It is designed to revolutionize the contract drafting and review process in the legal world. It will break the project down into a plan, execute it, and even adjust the plan if things go wrong.
With just one prompt, a Spellbook associate can analyze a term sheet, understand the deal structure, and revise a set of precedents to get a first draft of financing docs. Check out the features of this platform:
- AI-powered contract review
- Multi-document management
- Microsoft Word integration
- Enterprise security
- Aggressive term detection
- Missing language suggestion
- Auto diligence
Pricing: On demand
18. DeepL AI for Translation & Localization
DeepL AI gives highly accurate translations for global teams and customers. It is an AI-powered language translation platform that produces natural-sounding translations.
Localizing with DeepAI’s Language AI provides you with the ability to translate in over 30+ languages. It has some of the most amazing features, such as:
- Multi-language support
- Context awareness
- Translation quality
- Translator plugin and desktop apps
- Document translation functionality
- Data privacy
- API integration
Pricing: $8.74 per month
19. Humata AI for Document Management
Humata AI is a leading document management tool that helps users understand documents, allows users to ask questions, and get reliable answers about the PDF. It even summarizes the PDF, compares the documents, and searches for every answer.
You can upload unlimited files and questions, and include this tool in any web page easily. Have a look at the amazing features of the platforms:
- Effortless document integration
- Time-saving auto summary
- Chat history
- Document summarization
- Question answering
- Multi-document synthesis
- Citation highlights
Pricing: $9 per month
20. Crayon AI for Competitive Research
Crayon AI is a competitive intelligence tool that helps brands monitor their competitors and helps businesses track them and gain insights into them. It is designed for mid-market and enterprise teams to understand the market and create a good strategy for them.
It uses advanced AI and machine learning to flag critical information and give actionable insights. It includes many industries from retail to healthcare, helping to save time on research and analysis. Here are some of the features of this platform:
- Automated competitor tracking
- AI-powered analytics and insights
- Customizable dashboard
- Automated reporting
- Sentiment analysis
- Sales enablement
Pricing: On demand
How to Choose the Right AI Tool for Your Business
To choose the right AI tool for your business, make sure to keep these things in mind:
1. Meet Your Business Objectives
In this era of AI, there are ‘N’ number of AI tools available in the market. It is important to look for the AI marketing tools that meet your business goals and objectives. So, before choosing the AI tools, identify what problems you are trying to solve or what internal business processes you are trying to improve. By auditing the internal structure of your business, you can effortlessly choose proper AI tools for your business.
2. Free Trials/ Credits
Choosing an AI tool comes with a lot of confusion and requires a free trial for sure. So, make sure to opt for AI tools that provide free trials and credits so that you can easily understand the structure and purpose of the tools first. Also, look for the tools that provide flexible pricing options that easily fit under your budget.
3. Seamless Integration
Consider how well the AI tool integrates with your existing systems and platforms. It should integrate well so that your workflow is not disrupted. Ideally, the AI tools should work well with your data sources, CRMs, marketing platforms, websites, and more.
4. Team Training
Choose AI tools that have an easy learning curve and provide full customer support so that you can easily get trained with them. Look for the tools with an intuitive user interface that does not require any extensive training and makes it easier for the team to learn and collaborate.
Final Thoughts
By now, you all must be clear about the fact that AI isn’t just an option but is necessary for brands in order to grow in the future. We hope this article has helped you in understanding AI tools in each and every category. It helps in reducing the cost, improving your ROI, and helping you take data-driven decisions. Get started today with these AI tools and set the right foundation for your business for the future.
