Boost Sales with Authentic Reviews: How to Add Google Reviews to Shopify (2024 Update)

how to add google reviews on shopify store
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If you are searching for solutions on how to add Google reviews to Shopify, you are probably aware of the power of Google reviews in helping you establish a trusted brand. 

The e-commerce market is thriving fast yet facing major market competition. To put it simply, the more demand there is, the higher the competition. While online shopping is quite well-flourished, it is essential to find strategies that can help businesses stand out.

Social proof is a tested strategy that can help businesses boost their credibility and if it’s through Google reviews, it can even help brands in improving their SEO efforts.

Impact of Google Reviews on Your Shopify Store

Google reviews have become an integral part of e-commerce marketing. Incorporating them into a Shopify store can have a noticeable impact on any e-commerce brand’s growth. 

  • They pose not only as reviews and ratings of a product but also hold the ability to increase 10-25% in sales conversions. 
  • Small businesses can boost their recognition in the market, becoming more credible brands.
  • Google reviews can serve as genuine feedback for businesses, helping them improve in specific areas and building an efficient brand. 
  • Integrating Product Reviews to Shopify can help brands boost the trustworthiness of specific products. 
  • Conversions are important, but integrating Google reviews can also increase the click-through rate (CTR) of your website and positively impact your Shopify store. 

Google reviews have immense potential when it comes to benefitting Shopify stores. So let’s move ahead and learn how to add Google Reviews to Shopify website.

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How to Add Google Reviews to Shopify: Quick & Easy Methods

Method 1: With Shopify App

Method 2: Without Shopify App

Google reviews on Shopify can be one of the most advantageous strategies for Shopify businesses. There are two major ways to add Google Review to Shopify. We have listed down the steps to follow both ways.

1. With Shopify App

how to add google reviews to shopify
  • The first step is to go to the Shopify App Store, search Tagshop, and install the Tagshop app.
  • Once the app is installed, you will be redirected to the Tagshop sign-in page. Create your account easily by entering your mandatory credentials, or through Google. 
  • Now, the first step is to name your gallery and connect your preferred channel to fetch reviews. Here, select Google Reviews.
  • You will see two options of sources to fetch Google Reviews. Click on ‘My Places’ and connect the Google account associated with your business.
how to add google reviews to shopify store
  • Your Shopify store’s Google reviews and ratings will appear. From here, select the reviews you want to showcase on your store and remove the ones you find irrelevant.
how to add google reviews to shopify website
  • Now go to ‘Product Catalog’ and select your preferred CMS platform to upload the product catalog. 
  • Select Website from the Dashboard and personalize your feed by changing the feed style from ‘Theme,’ customize it, and add CTA buttons to make your Shoppable Google Review feed top-notch. Don’t forget to Save Changes. 
  • Now, from ‘Gallery Type’, select where you want to publish your gallery. 
  • Finally, to add Google Review to Shopify, click on ‘Generate Code.’ Copy the embed code provided and paste it into the backend of your website.

Voila! That’s how to add Google Reviews to Shopify website with the help of Tagshop Shopify App. The process is simple and can help you integrate Google reviews on your Shopify store in just a few simple steps. 

Now, if you do not want to install Shopify App, here’s another simple guide teaching you how to add Google Reviews to Shopify. (Without Shopify app)

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2. Without Shopify App

Adding Google Reviews to your Shopify without using Shopify app is as simple as it is to do it with the app. 

Tagshop is a powerful reviews and ratings platform that can help Shopify businesses incorporate valuable Google reviews into their Shopify store’s touchpoints, such as the homepage, product pages, or other landing pages. Additionally, Tagshop allows users to tag products and make these reviews shoppable. 

Add Google Reviews to Shopify
  • Begin by logging in to your Tagshop account or create a new one if you haven’t already.  Enter your credentials or log in via Google. 
  • Once logged in, name your gallery. Then, select “Google Reviews” as the source for your gallery. This ensures that you’re pulling reviews from Google to display on your Shopify website.
  • For the next step, choose ‘My Places’ and connect your Google account to start fetching reviews. 
  •  After connecting your business’s Google account, a feed of Google reviews associated with your business will appear. 
  • Moderate your gallery by removing the irrelevant posts from the feed. 
  • Navigate to the ‘Product Catalog’ section and choose the CMS platform you prefer to upload your product catalog.
  • From the Dashboard, select ‘Website.’ Personalize your feed by adjusting the feed style under ‘Theme,’ and customize it according to your preferences. Don’t forget to ave changes.
  • Under ‘Gallery Type,’ designate where you want to publish your gallery from the provided options.
Add Google Review to Shopify
  • Lastly, click on ‘Generate Code’  and select Shopify as your platform. Copy the provided embed code and paste it into the backend of your website.

This is how to add Google reviews to Shopify without using the Shopify app. It is quite simple to follow the steps and achieve your desired results. 

Not only that, if you are an e-commerce brand with a Shopify store, you can add Google review to Shopify and grow your business easily.

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Benefits of Add Google Reviews to Shopify Website

  1. Builds Customer Trust and Credibility
  2. Improves Sales & Conversion Rate
  3. Boosts Website’s SEO
  4. Enhances Website Engagement

Now that you know how to add Google reviews to Shopify, learn more about this brilliant strategy. Here are a few benefits you can enjoy for your e-commerce business if you add Google reviews to Shopify.

1. Builds Customer Trust and Credibility

The first and most important benefit of adding Google reviews to your Shopify store is that it can establish a trusted relationship with your customers. By integrating reviews, customers can see real feedback from previous buyers’ customers, helping to portray your brand as more authentic.

2. Improves Sales & Conversion Rate

Another benefit of using Google reviews on your Shopify is that positive reviews can influence purchasing decisions, leading to increased sales and higher conversion rates. When customers see your brand being in the good books of previous customers, it helps them complete their purchases faster and confidently.

3. Boosts Website’s SEO

Integrating Google reviews can be highly beneficial in improving the visibility of your business. Including Google Reviews with relevant terms related to your business can enhance your website’s search engine optimization (SEO), making it more likely to appear in relevant search results.

4. Enhances Website Engagement

Integrating Google reviews, especially reviews with images, can be a great way to boost engagement on your website. Showcasing them on your website can encourage visitors to spend more time exploring your products and services, ultimately increasing overall engagement.

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The importance of social proof for e-commerce businesses cannot be overstated. Reviews can be considered one of the most powerful sources of social proof. And when it’s Google reviews, integrating them into your Shopify store can be a game-changing strategy.

In this blog, we have discussed multiple ways of how to add Google reviews to Shopify, along with its benefits. Overall, embedding Google Reviews into your Shopify website ultimately leads to increased sales and success for your online store.

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