The Ultimate Guide to Link in Bio on Instagram: Everything You Need to Know in 2024

link in bio
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If you’re an active Instagram user, you’ve probably heard of the “link in bio” feature that allows you to include a clickable link in your profile bio. This feature has become increasingly popular among brands and businesses as a way to drive traffic to their websites, products, and services.

But did you know that there are even more possibilities and strategies you can use to make the most of this feature?

In this blog, we’ll explore the various possibilities of the “link in bio” feature on Instagram and how you can use it to attain conversions and grow your online presence. 

Whether you’re a small business owner, social media influencer, or just a casual Instagram user, you’ll find valuable insights and tips on how to optimize this feature for maximum results. 

So, let’s dive in and discover the untapped potential of the “link in bio” feature!

Link in bio is a feature that allows Instagram users, particularly businesses and influencers, to include a clickable link on their profile page. Since Instagram does not allow users to add clickable links in their post captions, the Link in Bio feature provides a way for users to direct their followers to a specific website or content.

When a user clicks on the Link in Bio button on an Instagram profile, they are directed to a landing page that includes clickable links to various websites or content. The user can customize this page, with options to add images, descriptions, and multiple links to different pages.

Create a Free Link in Bio

By adding a link in bio, brands can create a separate collection of shoppable posts and link them all together in the form of a feed that can redirect each post to a different webpage. 

The user with options can customize this page to add images, descriptions, and multiple links.

Link In Bio For eCommerce Brands

eCommerce businesses and influencers who want to drive traffic to their website, promote their products or services, and increase engagement with their audience on Instagram. With Link in Bio, users can make the most of their Instagram presence and turn their followers into potential customers.

Here are some possibilities for adding a link in bio for eCommerce businesses and influencers.

1. Use It For Sneak-Peeks & Product Launches

One way to use the link in bio for eCommerce businesses is to provide sneak peeks and promote new product launches. 

You can create a landing page or a section on your website dedicated to upcoming products and “generate leads” buzz about them by teasing them on your social media channels. 

By providing a link to this landing page in your bio, you can encourage interested customers to learn more and even sign up for a waitlist or pre-order the new product.

2. Highlight Your Best Sellers

Another way to utilize the link in bio is to highlight your best sellers. By linking to a dedicated page on your website that showcases your most popular items, you can make it easier for your followers to access your most in-demand products. 

This strategy can help increase sales and provide a seamless customer experience.

3. Use It For Payment Gateways

The link in bio can also be used to streamline the checkout process for your customers. By linking to a payment gateway or a specific product page, you can allow customers to the payment gateway of items. Or brands can also use this to sell tickets and passes for events and concerts.

This can be especially useful for businesses in events industry as they can create a frictionless purchase experience for their customers.

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Link in Bio For Influencers

1. Add Affiliate Links Of Your Most-Loved Products

Influencers can use the link in bio to monetize their content by adding affiliate links of their most-loved products.

 Influencers can earn a commission for any sales made through their unique link by linking to products they genuinely love and recommend.

This can be a great way for influencers to earn additional income while also providing value to their followers.

2. Direct Your Followers To Blogs/Videos

Influencers can also use the link in bio to direct their followers to their blog or video content. 

Influencers can provide more detailed information about a particular topic or product they are promoting by linking to a specific blog post or YouTube video. This can help to establish their expertise and authority on a particular subject while also providing value to their followers.

3. Engage Your Followers With Contests

Another way to use the link in bio as an influencer is to engage your followers with contests. 

By linking to a landing page that explains the rules and details of the contest, you can encourage your followers to participate and increase engagement on your social media channels. This can also be a great way to grow your following and increase your reach.

How to Optimize Your Link-In Bio for Maximum Engagement

link in bio on instagram

According to statistics, 76% of internet users have purchased an item they saw in a social media post. Now imagine how much brands can boost this number by having a functional link attached to each post, taking users directly to the desired webpage. This practice can help brands and influencers reach new audiences and revenue heights. However, it is crucial to follow a strategy even when it comes to adding link in your bio on your Instagram.

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Continue reading to learn more about these essential practices:

Best Practices For Choosing The Right Link To Include In Your Bio

Choosing the right link to include in your bio is an important aspect of building your online presence. Here are some best practices to consider when selecting a link for your bio:

1. Choose a relevant link

The link you include in your bio should be relevant to the content you post and the message you want to convey. For example, if you’re an influencer or content creator, it might make sense to link to your blog. You can link particular blogs or videos that you want to gain the most traction, you can even link collab content to increase likes on the post and attract more brands to collaborate with you.

You might want to add a link to your website if you’re a business owner. You can choose your best-selling products and create a feed of those. You can even create collections and link them to your website. 

2. Keep it simple

Another important practice is to avoid using long or complicated links in your bio. Use short and simple links that are easy to remember and easy to type. Your links should also be as short as they can easily be copied, clicked, and shared.

3. Use a tracking link

If you’re promoting a product or service, use a tracking link to track the clicks and conversions generated by your bio link. This will help you measure the effectiveness of your bio link and adjust your strategy accordingly.

4. Use a branded link

Another effective practice is to use a branded link in your bio. This will help to reinforce your brand identity and make it easier for people to remember your link.

5. Be consistent

If you’re using the same link across multiple platforms, make sure it’s consistent. This will make it easier for people to find you and follow you on other platforms.

6. Update regularly

Make sure to update your bio link regularly to reflect changes in your content or business. This will help to keep your followers up-to-date and engaged with your brand.

Tips for creating a compelling bio that encourages users to click through.

Examples of Effective Links in Bio Strategies

link in bio strategies

Statistics show that 65% of people in the US have reached a product landing page. Having an effective strategy to add your link in bio can make a whole difference for a brand. By looking at Link in Bio Examples, you can see how other brands successfully implement these strategies to enhance their online presence and drive traffic to their product pages.

Here are a few strategies that can help drive more traffic and engagement:

1. Use clickable images

One popular strategy is to create clickable images that lead to specific landing pages or content. Clickable images are images that have a clickable link embedded in them. 

These images can be used to showcase your products or services, promote a special offer, or provide additional information. When a user clicks on the image, they will be redirected to a landing page or a specific product page, increasing the chances of conversions.

2. Direct users to a landing page

 A landing page is a standalone web page designed for a specific marketing or advertising campaign. A landing page is an effective way to drive traffic to a specific product or service, and it can increase the chances of conversions. 

link in bio for ecommerce

By directing users to a landing page that is designed specifically for your bio link, you can ensure that the page is optimized for conversions and provides a clear call-to-action.

Instead of linking to your homepage or a generic page, create a specific landing page for your bio link that highlights a specific product, service, or offer. This can help increase conversions and make it easier for users to take action.

3. Include a call-to-action

Your bio link should include a clear, concise CTA encouraging users to act. For example, if you’re promoting a new product, your CTA could be “Shop now” or “Learn more.” Including a CTA can increase the chances of conversions and engagement. This can help encourage users to take action and engage with your brand.

Link in bio

4. Use URL shorteners

URL shorteners are tools that can be used to shorten long URLs into shorter, more visually appealing links. URL shorteners can make your link easier to read, remember, and share. Additionally, some URL shorteners offer analytics that can help you track clicks and conversions.

5. Promote your link

Another effective strategy is not to be afraid to promote your bio link on your other social media profiles, in your email signature, or on your website. The more visibility your link has, the more likely it is to drive traffic and engagement, resulting in increased revenue and growth.

6. Leverage user-generated content

You can leverage UGC by asking your followers to share photos of them using your products or services and tagging your brand. You can then feature this content on your bio link landing page or product page to showcase social proof and increase conversions.

If you have a solid following, use user-generated content to promote your bio link. For example, you could ask users to share photos of themselves using your product and tag your brand with a call to action to visit your bio link for more information.

Overall, an effective link in bio strategy requires creativity, clarity, and consistency. By leveraging the right tactics and tools, you can drive your brand’s traffic, engagement, and conversions.

Tools To Add Link In Bio

1. ShopOn Bio by Tagshop

Tagshop is a well-known social commerce platform. With its tool “ShopOn Bio,” e-commerce businesses create a shoppable link for their social media bios, specifically Instagram and TikTok. This link directs users to a landing page showcasing user-generated content (UGC), like photos and videos featuring the brand’s products. Users can then directly click on the products they see in the UGC to be taken to the product page for purchase.

Here’s a breakdown of its benefits:

  • Turns Social Traffic into Sales: ShopOn Bio helps convert viewers who engage with the brand on social media into paying customers.
  • Leverages UGC: It capitalizes on the power of UGC, which can be more authentic and relatable than traditional marketing, to drive sales.
  • Gives a Shoppable Experience: It curates a visually appealing gallery of social media content where users can browse and instantly purchase products.
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2. Linktree

Linktree is a popular tool for creating mobile-friendly landing pages with clickable icons that link to various pages, such as social media profiles, website pages, and products. It offers a free version and a paid version with additional features.


Lnk.Bio is a simple link-in bio tool that generates unique links and allows users to add multiple links to a single page. It offers a free and paid version with additional features, such as analytics and customization options.

4. Campsite

Campsite is a link in bio tool that enables users to create a customized landing page that integrates with their Instagram account. Users can add links to their social media profiles, website pages, and products, as well as track clicks and page views.

5. Shorby

Shorby is a link-in-bio tool that enables users to create a mobile-optimized landing page with clickable icons that link to various pages, such as social media profiles, website pages, and products. It also offers a built-in messenger, which allows users to chat with their followers. Shorby offers a free trial and a paid version with additional features.

6. SendPulse BioLink

SendPulse is a multichannel marketing automation platform offering a handy drag-and-drop editor for users to easily create a bio link page or even a custom landing page with product listings, descriptions, and an integrated payment system.  There is also an option to connect a messenger chatbot to your page.


Instagram’s “link in bio” feature is a valuable tool for businesses and individuals to drive traffic to their websites, products, and services. Effective strategies can help Instagram users optimize the feature to drive more clicks and conversions. 

Additionally, the “link in bio” feature can be a great addition to various comprehensive Instagram marketing strategies and if used in conjunction with other tactics such as engaging content, hashtags, and influencer partnerships, can be highly advantageous for brands and influencers.


Q1. What is Link In Bio on Instagram?

‘Link In Bio’ on Instagram is a clickable link that appears on a user’s profile page and allows them to direct their followers to external websites, products, or other content.

Q2. How do I add a Link In Bio on Instagram?

To add a Link In Bio on Instagram, you need to go to the ‘Edit Profile’ section on your Instagram profile; the second step is to click on the ‘Add Link’ section and paste your desired link into the ‘External Link’ section.

Q3. Can I add multiple links to my Instagram profile?

To add multiple links on your Instagram profile, you need to have a business account and use a third-party service or app such as Linktree, Campsite, or Shorby that provides a landing page with clickable links that you can add to your profile.

Q4. What are some best practices for choosing a Link In Bio?

Some best practices for choosing a Link In Bio include keeping it relevant to your content, making it visually appealing, updating it regularly, and using clear and concise language to describe the link’s purpose.

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