The consumer goods industry services a broad category of products – from home decor to baby and pets to books and others. While brands catering to them might have their respective goals to achieve – maximizing sales is shared by all of them. But how do you attain it when your brand is no longer […]
7 minute read
Consumer behavior plays a big role in business. What your target audience does and connects with should play a significant factor in the strategies and tactics your business uses to generate more sales and results for the company. That being said, one trend that has been undeniably effective is the use of user-generated content or […]
5 minute read
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