What is a Dynamic Ad?

A dynamic ad is a type of personalized ad that automatically adapts content, such as text, images, or product details, based on the viewer’s data or behavior. Commonly used on platforms like Facebook and Google, dynamic ads display relevant products to users who have shown interest, such as browsing or adding items to a cart.

For example, if a shopper viewed sneakers on an e-commerce website, they may later see ads featuring those exact sneakers. Dynamic ads save time, improve targeting, and increase conversions by showing the right product to the right person at the right time.