What is Email Marketing?

Email marketing is a type of digital marketing strategy where businesses send emails to prospects or customers to promote products, share news, or nurture relationships. This involves sending targeted emails to trigger sales.

Over time, email marketing has remained the cost-effective marketing channel with a high ROI. Campaigns can include newsletters, professional offers, product announcements, or personalized recommendations.

Effective email marketing focused on segmentation, personalization, and value-driven content to keep the audience engaged.