What is an Engagement Metric?

Engagement metrics are the measurable indicators that track how users view content ads or platforms. They go beyond clicks and impressions to reveal deeper user behavior. Examples include likes, shares, comments, time spent on site, click-through rates, and video views. Marketers use these metrics to understand content performance, audience interest, and campaign effectiveness.

High engagement signals that the audience finds value and resonates with the message. Tracking engagement metrics helps refine strategies, improve targeting, and optimize ROI. They are critical for evaluating social media campaigns, blog posts, ads, and overall brand communication efforts.