What is Engagement Rate?

Engagement rate is the percentage of users who interact with the content compared to the total number of people who viewed it. It measures how effectively content captures attention and drives interaction. 

For example, on social media, engagement rate may be calculated by dividing likes, comments, and shares by the total followers or impressions. A high engagement rate indicates that the content resonates with the audience. Marketers use engagement rate as a key performance indicator (KPI) to measure campaign success and adjust strategies for better reach and resonance.