What is a Facebook Ad?

A Facebook Ad is a paid advertisement run on Facebook’s platform and partner networks to promote products and services or content. Businesses can create ads in various formats such as images, videos, carousels, or stories. What makes Facebook Ads powerful is their advanced targeting capabilities, including demographics, interests, behaviours, and lookalike audience.

They are used for goals like driving website traffic, generating leads, boosting engagement, or increasing sales. With billions of active users, Facebook Ads provide massive reach and measurable results. They are an essential tool in digital marketing strategies for both small and large businesses.