Building awareness and explaining the product to the audience are two essential marketing factors for any eCommerce brand. Creating awareness about a product’s total value is the most daunting task for a business, as customers can’t physically interact with the product. So, how do you make your product stand out in the eCommerce marketplace? The answer is Product videos.
Product or shoppable videos are becoming increasingly popular among eCommerce businesses. According to research reports, over 88% of eCommerce marketers said video commerce helped users understand their products. Product video examples can help users view products and understand their features, how they work, and why they might want them. Brands are going creative with their eCommerce video marketing examples on social media platforms like Instagram, TikTok, YouTube, etc.
We’ve collected 20 best product video examples, from live demonstrations to quirky, animated explainers. Let’s get started!
List of 20 Product Video Examples:
Here is a list of the 20 best product video examples to make you stop and amaze simultaneously. Let’s dive in!
1. Dollar Shave Club
Dollar Shave Club quickly gained attention in the personal care industry. This subscription service is a regularly needed product. It has a podcast series named “I Learned A Thing In The Bathroom ” that repurposes audio clips into videos for its YouTube channel. In the audio and UGC videos, they use humorous and memorable introductions to their subscription razor service.
This ad, released ten years ago for only $4,500, generated an incredible ROI. It teaches eCommerce brands that they need creativity and don’t need big budgets or fancy production to reach their target audience. You can be creative in your video examples and make them go viral.
2. The Sill
A calming and informative video by The Sill showcases their plant collection. This online plant shop runs on the tagline “Plants Make People Happy.” The brand created a small series of product videos using the hashtag to help sell their products on that line. In one of the videos, a woman smiles after seeing her plants, turning her morning routine around. The brand gives a clear message through this video, saying that plants make people happy. Similarly, the product needs to develop an emotional connection with the customer.
3. Homesick Candles
Homesick Candles sells various types of candles that smell like states or cities around the United States. This brand has multiple branches in a few other countries as well. A nostalgic and emotional video of the brand highlights the scent’s connection to memories.
Anyone from Northern California can resonate with the brand in one of these product videos. Viewers can see the candle in the video, and then it zooms on other aspects of the candle that help in its scent. This brand creates hundreds of videos, one for each candle’s location, which appeals to people from each area.
4. LEGO Life
One popular kid’s toy brand, LEGO, has existed for over half a century. LEGO videos ignite creativity in children and adults, displaying the endless creative possibilities of LEGO bricks. The brand created a new product demo video example for its new type of product—the LEGO Life app.
Dedicated exclusively to LEGO, it’s a social media platform. LEGO users can take photos of their creations and see other customers’ creations. An app like this is an excellent way for an eCommerce brand like LEGO to build a larger and even more engaged community of customers.
5. Bark Box
The Short product video examples are only 15 seconds long, showing how to influence your customers quickly. This eCommerce brand shows an adorable video featuring happy dogs enjoying monthly subscription boxes with big, bold letters explaining its product. This video includes a call-to-action, which makes this simple video easy to understand and practical. When the video ends, the customers know exactly what they get, how to order it, and how to share their experience. It’s a perfect shoppable video example of how to grab your customer’s attention.
6. Solo Stove
Solo Stove’s visually stunning video displays the versatility and efficiency of its portable fire pits. The product videos of the brand exhibit how effective it is to take a lifestyle approach using live-action video footage. The brand featured a group of friends in their product launch video examples, bringing their Solo Stove out onto the beach for a night’s fun.
Displaying how your product can improve your customer’s life helps to create compelling product videos that catch the viewer’s attention. Make your customers want them to be in your video to experience the moment.
7. Body Restore
Body Restore elevates your shower experience with its fantastic shower streamers, which provide relief and aromatherapy. Similar to Solo Stove, Body Restore’s product video example uses actual footage to show how life could be by using its products. The videos of Body Store are real and attainable. The product video will show users how the product should be used and what effects it can have on users. You can utilize these lessons in your shoppable videos and make them feel natural to the users.
8. Ember
Ember product launch videos showcase their temperature-controlled mugs. The brand shows us how effectively it can create a video that assists your buyer’s dream of a better life. The video also shows how Ember’s products are part of a buyer’s life. The product video will help people feel they can get a better life; both are better approaches. You can use the approaches for your eCommerce brand where buyers feel they can attain a better life with your products.
9. Hydroflask
An insulated water bottle company, Hydroflask, does an excellent job of making specific product videos. A rugged and adventurous ecommerce video marketing example demonstrates its water bottle’s durability and insulation. In particular, this video focuses only on its flagship product—- hydration bottles in all sizes and colors.
This brand also creates quick 30-second videos focusing on other products, such as insulated totes, water bottle straps, various water bottle lids, etc. Displaying everything your brand offers is one great way to cover all products in a product video. Videos focusing on specific products can generate both new and existing customers.
10. Vintorio
Vintorio is a wine aerator eCommerce brand, and its product video demonstrates the ease of use of its wine aerator. The product video shows what happens with or without its wine aerator. The video also takes viewers through the product’s key features and why it works quickly. However, the video also shows how to store, clean, and put together the aerator pourer so interested buyers can make their purchase. The best product videos show easy-to-understand methods for the functioning of their products.
11. BAGGU
BAGGU is an eCommerce brand that sells a variety of reusable bags, such as shopping bags, tote bags, shoulder bags, fanny packs, and more. It can be challenging to include all of them in one video with so many different types of products. In one of their product video examples, many of their products can be used with a two-in-one gift.
These shoppable video examples show several types of BAGGU bags and how the videos can be used. This type of video is highly effective in video shopping, with a sidebar that enables viewers to add their favorite product to the cart.
12. Le Creuset
Product videos can also be a great way to announce a new product launch or collection. For Valentine’s Day, Le Creuset took this approach by using video to display their L’Amour collection. Le Creuset’s timeless and elegant video depicts the craftsmanship and quality of their cookware. The product video is straightforward: an animation adds a heart design to still photos of the cookware. This 11-second video is an excellent way to promote a unique product collection.
13. Therabody
A massager eCommerce brand, Therabody creates product launch video example that use X-ray footage to show the inner workings of the massager. Therabody’s informative video highlights the benefits of their massage guns and other wellness products. You can build social proof and demonstrate your product is high quality by exhibiting the gears and other parts. It will convert into a more product demo video that displays how it can work with the Therabody app.
To choose the best product, having all of this information upfront can help interested customers make an informed decision.
14. Nintendo Switch
As a popular gaming system, Nintendo still promotes new offerings through product videos. The fun and engaging video of Nintendo shows the versatility and portability of its gaming console. In one such case, the brand shows off multiple games that can be played differently in the system. Nintendo uses the lifestyle approach, which features people using the system and having a great time. This video appeals to people interested in a similar lifestyle, creating a desire to buy their product.
15. iRobot
Rather than the physical product, iRobot’s product demo video examples focus more on a product feature. The informative product video shows the capabilities of its robotic vacuum cleaners, and the product only uses this feature as a unique selling point (USP). To grab the user’s attention and get viewers interested, the background music of the video makes for a compelling product video.
You must consider your products’ unique features and how to promote them in your videos. You can still promote your product even just by talking about its main features.
16. Trek
Trek is an eCommerce brand that deals in adventurous bikes. One of the most straightforward demo product videos is from the Trek. The video is a clear explainer video with voiceover and video footage highlighting the essential features of their products. These videos display how the product works and how customers can use the product. The product video would be a lot more in-depth due to an expensive and complex product like a bicycle. Your product video needs informational and comprehensive content or a quick overview.
17. Big Blanket Co.
Big Blanket Co. displays its oversized blankets in a humorously three-minute product demo video. The video starts with a story that tells the buyer’s needs and pain points, proceeding through the product’s features and covering customer reviews. This product video of Big Blanket can be trimmed into bite-sized videos that can be used as UGC ads or social media content. This can be your intelligent product marketing strategy, where you can create a single video that works together as a unit and exists in parts. Creating such videos will keep your costs down, and you can repurpose the video for your social media content, too.
18. AeroGarden
AeroGarden, an online gardening system brand, demonstrates the ease of use of its indoor gardening systems with an informative product video. In one of the product demo videos, AeroGarden highlights one of its products, the Seed Starting System. The video gives a complete tutorial on the product, including a satisfying time-lapse of germinating seeds. AeroGarden has made its product seem more approachable by breaking down each step.
Use your product demo videos precisely to walk your potential customers through using your product. Present a step-by-step eCommerce marketing guide to help customers feel confident making a smart purchase.
19. Keurig
Keurig is a coffee brand, and its convenient video exhibits the ease of use of its coffee makers. One of its product videos displays the new BrewID feature that enables the coffee maker to automate settings on the brewing type. This is a technologically advanced feature Keurig provides that many coffee lovers globally would be excited to get their hands on. This compelling video is a quick 15-second highlight of the feature. This will show how the feature will work and provide an end-to-end experience.
20. Fitbit
A fitness tracker brand, Fitbit creates product launch video examples displaying the benefits of its benefits. To make an engaging product video, you sometimes must select the perfect background music apart from the footage. The video shows all the features of the Fitbit band while the audio engages viewers and helps make the sale. To resonate with its target audience and fitness enthusiasts, Fitbit uses upbeat music to accompany the video. The video showcases the most exciting features and how Fitbit resolves every issue of its target audience.
How Does Tagshop Help Your Brand Make Shoppable Videos?
You need to create product videos for your brand that grab visitors’ attention and convert them into customers. This is where Tagshop can save the day.
Tagshop enables eCommerce businesses to convert their product videos into powerful eCommerce marketing tools. It transforms eCommerce brands’ product videos into shoppable videos so customers can click on the video directly and make a purchase. Brands can embed shoppable videos on their websites wherever they want, such as on the home page or product page. Tagshop is more than convenient; it helps eCommerce brands create a rich and engaging experience with prospective customers.
Conclusion
Video commerce marketing is a highly effective strategy for promoting and selling products. It is an invaluable business tool because it can inform, engage, and emotionally connect with customers. In today’s digital eCommerce marketplace, product videos are not just a trend but a necessity. You can boost your product marketing efforts by making engaging videos, optimizing them for SEO, and promoting them strategically. These Short product video examples will help your brand understand how to get brand visibility results and better eCommerce sales.
Head to Tagshop for more information on how to create your product videos.
