An AI ad creation tool is a software that uses the power of artificial intelligence to create and optimize content for brands. They have lifelike AI avatars that help brands create ads at scale and have in-built features such as an AI scriptwriter, an AI editor, bulk content creation, advanced lip syncing, multi-language support, and more. 

This eliminates the need for the creative team as the tool analyzes and creates content at an affordable price. By automating various manual tasks, these AI ad creation tools save lots of time and money so that brands can spend more on the campaigns plus strategy.