Best Social Proof Apps

Shopify is a leading e-commerce platform catering to businesses of all sizes and industries globally. This has led to the emergence of tools meant for Shopify brands to enhance their business. Social proof Shopify apps are among the categories of popular Shopify apps proving to be highly beneficial for businesses. 

With the help of social proof, Shopify brands can easily utilize their customers’ previous experiences with their brand to establish customer trust and, statistically, boost conversions by 15% at least.

The power of social proof is truly incomparable. But first, let’s understand what social proof really means.

What is Social Proof?

Social proof is a concept that utilizes the genuine experiences of others to build or form an opinion. It can take the form of reviews, product ratings, or authentic user-generated content. Social proof is a powerful contributor to purchasing decisions in the e-commerce landscape and can significantly impact how consumers respond to your brand.

It is, in a way, a type of word-of-mouth marketing that utilizes past customers’ trust and positive experiences with your brand to acquire new customers.

The 14 Best Social Proof Apps For Shopify in 2024

If you are looking for the best social proof apps Shopify has to offer, here are some of the top-rated apps you can consider:

1. Tagshop

Tagshop, a leading player in the social proof Shopify apps category, empowers e-commerce businesses with visual reviews, rating aggregation, and powerful embedding tools.

The tool supports integrations with various e-commerce platforms, including Shopify. With Tagshop, users can easily collect reviews from review channels like Google and social channels like Instagram and Facebook. The app has immersive features that help businesses turn their reviews shoppable and embed them on their e-commerce website.

Features:

• Collect reviews from Facebook, Instagram, Google reviews, and 13 more channels.
• Provides ready-made themes for enhanced personalization
• Unique features like Shopon.bio (link in bio alternative)
• SnapUp to manually upload reviews and UGC
• User-friendly and seamless Shopify integrations

Pros:

• Click your Shopify store product catalog in one click. 
• Turn your textual and visual reviews shoppable easily. 
• AI smart tagging to fasten your product tagging process.
• Host shoppable email campaigns by embedding reviews.

2. Loox

Loox specializes in collecting and displaying customer reviews with photos. It allows Shopify merchants to send review request emails to customers post-purchase automatically and showcases these reviews with images on their store. Visual testimonials can significantly increase trust and conversion rates.

Pricing: Starts from $9.99/month

Pros:

• Built for Shopify specifically 
• Provides unlimited upsells
• Offers integrations of video reviews
• Professional review customizations
• 10+ widget integrations

Cons:

• Provides very limited features in the starter plan and the higher plans are too expensive for small businesses.
• The review collection is unreliable and complicated. 

Read Also: 7 Best Loox Alternatives

3. Nudgify

Nudgify is another Shopify social proof platform that lets businesses build trust and boost sales through actionable sales popups displaying live purchases, reviews and discounts. With Nudgify, businesses can reate urgency by strategically displaying real-time purchase notifications, cart activity, low stock alerts, and 1-click discounts. Attract customers on the basis of these notifications and boost quicker purchase decisions and more conversions.

Pricing: Starts from $9/month

Pros:

• Offers 100+ Integrations with Google Reviews, Klaviyo, and more.
• Provides a Multi-language support. English, French & 32+ languages.
• Showcase customers & sales proof based on visitor’s location.
•  Showcase Reviews, Recent Purchases, Sales Popup, Visitor Counter.

Cons:

• Only allows collection of textual social proof.
• Does not offer the ability to embed reviews into eCommerce touchpoints. 
• Several customers reported inefficient customer support. 
• The tool has performance issues. Many customers faced difficulty in implementation.  

4. Tagembed

Tagembed is one of the leading Shopify review aggregator apps that helps users collect, curate, and embed reviews on their Shopify store. The tool allows the collection of reviews from various review platforms such as Yelp, Google, etc. With their code-free embedding process, users can easily showcase social proof on Shopify stores. Tagembed offers advanced features such as widget customization, auto-syncing of the widget, and more. 

Pricing: Starts at $19/ month

Pros:

• Myriads of themes and layouts to customize the widget’s look
• Moderation panel to remove irrelevant content 
• Responsive widget to adapt the alignment of any device 
• Detailed analytics to track the performance of the widget 

Cons: 

• Post view limit in the Free plan 
• The free plan contains the Tagembed Watermark

5. Popify Social Proof

Popify is an excellent social proof platform for Shopify eCommerce stores across industries. The tool is known for helping brands curate actionable sales pop-ups that can send real-time updates and reminders that get your audience to engage with your brand regularly. The tool is especially useful for brands looking to convey discounts, new product launches, and real-time activities on the store. Basically, attract customers through engaging offers and notifying users about them. 

Pricing: Starts from $9.95/month

Pros: 

• Offers a wide variety of pop-up options
• Various customizations and notification themes for best branding. 
• Cost-effective tool.
• Shows real-time active visitor count on website. 

Cons:

• Offers very limited sources to showcase customer reviews.
• Most features and templates are centered around sales pop-ups.

6. Fomo Social Proof

Fomo Social Proof is a leading product review and social proof platform for Shopify businesses. The tool allows businesses to display their recent sales & product reviews on various eCommerce marketing touchpoints. Additionally, the tool supports businesses to curate push notifications and schedule them to publish them easily. Fomo’s features allow users to convert store visitors into subscribers with a single click without asking for an email or phone number. 

Pricing: Starts from $25/month

Pros:

• Display recent sales, reviews, and live visitors count on your Shopify store.
• Send personalized push notifications to improve app visits. 
• Create social proofs in English, French, & 27+ languages. 
• Send targetted nudges to improve store conversions. 

Cons:

• Expensive tool for small or budding businesses. 
• Inefficient and unresponsive customer support. 
• Limited features are offered in comparison with competing apps. 

7. Junip

Junip is a customer reviews aggregator and embedding platform designed for e-commerce businesses on Shopify. It enables businesses to collect and showcase product reviews, photo reviews, and Q&A content. Additionally, it provides valuable insights and analytics to help merchants understand their customers better.

Pricing: Starts from $19/month

Pros:

• Free plan available with basic features
• In-depth analytics available
• Integrate with marketing tools like Klaviyo and Omnisend
• User-friendly and seamless Shopify integrations

Cons:

• Difficult to set up, as stated by various users.
• Limited features in comparison to other competing apps.

8. Okendo

Okendo is a top-rated customer reviews and ratings platform for Shopify that focuses on collecting high-quality, authentic reviews and user-generated content. It offers advanced customization options, review request automation, and integrations with other marketing tools to leverage customer feedback for increased sales.

Pricing: Starts from $19/month

Pros:

• Send automated and targeted review requests
• Enjoy integrations with all major platforms
• Display reviews on your website and enable shopping 
• User-friendly and seamless Shopify integrations 

Cons:

• Customer support is unresponsive. 
• Does not offer accurate stats and insights.

9. Trustoo.io

Trustoo.io is a leading reviews platform for Shopify. It offers features like social proof notifications that showcase recent purchases, product reviews, and other user activities to instill trust and confidence in your store. Additionally, it helps create social proof widgets that can be customized to match your store’s branding and design.

Pricing: Starts from $9.99/month

Pros:

• Free plan available with basic features
• Provides video review integrations
• Allows unlimited review collection
• User-friendly and seamless Shopify integrations 

Cons

• Limited themes and customization options. 
• The review collection process is not automated.

10. Stamped

Stamped is a product reviews and UGC platform for Shopify that helps merchants collect and display product reviews, photographic reviews, and site reviews. It offers features such as customizable review request emails, review moderation tools, and integrations with popular Shopify themes.

Pricing: Starts from $23/month

Pros:

• Free plan available with basic features
• Offers AI Sentiment Analysis
• Provides seamless video review integration
• Multi-channel review aggregation (Facebook, Google, Instagram)
• User-friendly and seamless Shopify integrations 

Cons:

• App performance issues and slow loading times reported.
• Unresponsive and inefficient customer support.
• Difficult to navigate the app.  

11. Nextsale

Nextsale provides a suite of social proof management features including social proof notifications, Sales Popups, urgency timers, and coupons. Its social proof notifications display recent purchases, product views, and other actions to create a sense of urgency and credibility for visitors. The app is a brilliant social proof app Shopify users can integrate with their marketing.

Pricing: $19.99/month

Pros:

• Free plan available with basic features
• Allows up to 100,000 monthly visitors
• Variety of readymade promo pop-ups 
• User-friendly and seamless Shopify integrations 

Cons:

• The app’s interface and navigation are complicated.
• Limited features are available in the starter plan. 

12. Air Reviews

Air Reviews is another app focused on collecting and displaying customer reviews and user-generated content. It offers customizable review request emails, in-email review forms for convenient customer feedback submission, and various display options for showcasing reviews on your Shopify store.

Pricing: Starts from $9.90/month

Pros:

• Built specifically for Shopify users
• Fully customizable display of reviews
• Ready-made review templates are available 

Cons:

• App performance issues, including slow loading times and incorrect review collection. 
• Poor customer experience and a complicated tool setup.

13. Vitals

Vitals is an all-in-one Shopify app that includes various marketing, sales, and social proof tools. It offers features such as countdown timers, trust badges, product bundles, and review widgets to help merchants optimize their stores for conversions.

Pricing: Starts from $30/month

Pros:

• Offers a 7-day free trial
• Easily send push notifications, sales popups, etc. 
• Multi-channel review aggregation ( Ali Express, Klaviyo, Google, Facebook) 
• User-friendly and seamless Shopify integrations 

Cons:

• The tool is high-priced and may come off as expensive for small and bussing businesses. 
• Limited features and sources are available for review collection.

14. Target Bay Product Reviews

Target Bay is a Shopify social proof app that allows businesses to request product reviews from customers easily through personalized emails and display the collected social proof on your Shopify store’s homepage or product pages. With Target Bay, businesses can not only collect textual reviews but also gather picture reviews and also offer incentives to customers for their submissions. The reviews can then be curated into beautiful social proof galleries on their website.  

Pricing: Starts from $49/month

Pros:

• Automatically collect product reviews.
• Display your reviews in Google organic results.
• Answer customer queries directly on your product pages.
• Collect reviews via Emails, Forms, Import and export, QR codes.

Cons:

• Can’t collect visual reviews from social channels like YouTube, Google Reviews.
• High pricing for limited features in comparison to other tools. 

Read More: Best Review Apps for Shopify Success

How To Boost Shopify Store Conversions Using Social Proof Shopify Apps

With the rise in e-commerce competition, earning customers’ trust has become a huge obstacle for e-commerce businesses. Customers are more inclined to trust brands that show confidence in putting forward authentic opinions from their customers. This trust is essential in building better customer relationships, leading to improved conversion rates. 

Let’s see how, by instilling social proof Shopify businesses can boost conversions: 

1. Embed User-Generated Content On Your Website

When your customers create engaging content for you based on their authentic experiences, it can be classified as a major source of social proof. By integrating shoppable UGC galleries on your website, you can contribute to inspiring more confident purchases among your customers, leading to an improved conversion rate.

2. Get Reviews From Industry Experts

Another great way to instill social proof and boost conversions is by relying on positive reviews from respected figures in your field. You can collaborate with creators or celebrities in exchange for a genuine review from them and add credibility and trust to your brand. This improvement in brand credibility can also lead to improved sales.

3. Create Relatability Through Visual Reviews

Including visual reviews like photos and video testimonials can be a great way to improve the relatability of your brand. By showcasing product tutorials, genuine product reviews, hauls, unboxing videos, and other types of engaging visual reviews, you can personalize your customers’ experience and increase trust.
If you want to learn how to embed reviews to your Shopify? Learn here.

4. Share Your Brand’s Milestones

Highlight significant achievements or milestones your brand has reached. This could include reaching a huge follower count, winning awards, certifications, or noteworthy accomplishments demonstrating your credibility and success. This is an excellent way to instill trust in your brand and ultimately improve conversions.

5. Don’t Miss Out On Social Media

9 out of 10 customers share their user experiences on social media platforms like Instagram, TikTok and YouTube. This authentic content can serve as powerful social proof for potential customers. By creating engaging shoppable Instagram feeds, e-commerce businesses can utilize their social content, generate social proof, and boost conversions.

How to add Social Proof to Shopify Store By Tagshop

We have discussed the top social-proof Shopify apps in the above section. Now let us find out how Tagshop stands out as a superior tool and how to add social proof to Shopify using it.

So, to begin with, it is important to know the types of social proof. 

• Google reviews & ratings 
• Visual reviews (Videos and Images) 
• Textual reviews 
• User-generated content 

While Google Reviews help the position of prominence when it comes to review platforms, these other types of reviews also provide immense value to businesses. All in all, Tagshop can help. 

1. Login to your Tagshop account and select your preferred social network, such as Google Reviews, Instagram, YouTube, and TikTok. 
2. Now, choose a source through which you want to start collecting content. (hashtags, geolocation, user-handle, etc.) 
3. Once your content is collected, you can upload your CSV product list or connect your Shopify store to upload your products automatically. 
4. Add product tags to your content to turn your gallery shoppable. 
5. Finally, publish your gallery on your Shopify website’s touchpoints. Such as the homepage, product pages, emails, etc. 

Adding social proof to Shopify is a fairly simple process. If you are an e-commerce brand looking for ways to integrate this strategy, this blog will be your guide.

Conclusion

Social proof can be an important part of any e-commerce business’s marketing and sales strategy. While social proof comes naturally to businesses, you can always follow ways and implement strategies to boost reviews and improve the authenticity of your brand.

Especially if your brand has reviews and enough social proof but no trusted way to collect and utilize it. By relying on social proof apps, Shopify businesses can fill this gap and improve their overall business.

Frequently Asked Questions