How to Add Reviews to Shopify: Build Social Proof & Boost Sales

How to Add Reviews to Shopify
Reading Time: 7 minutes

How many times have you purchased a product online only to find out that it doesn’t really solve your purpose? Not knowing what to expect from products is the biggest reason customers opt for product returns. 

For businesses, this scenario isn’t the most ideal. These unsatisfactory purchases not only hamper the reputation of a brand but also lead to losses in revenue. 

Integrating social proof into your Shopify store can be a game-changing strategy if you, as an online merchant, are looking for ways to improve your brand’s credibility, boost trust, and minimize losses. 

In this blog, let’s learn how to add Reviews to Shopify store easily and why they matter so much for e-commerce businesses nowadays.

Why Customer Reviews Matter For Your Shopify Store?

Providing sufficient sources of trust for visitors is a great way to retain any customers for longer periods on your Shopify store. Customer reviews and testimonials play a great role in this process as users can find out about the products they are interested in through the genuine experiences of existing or past customers. 

Customer reviews can be powerful motivators for new website visitors in making purchase decisions, allowing brands to improve sales and make confident decisions. This also lowers the chances of product returns and increases the overall customer satisfaction rate. 

 All in all, adding product reviews to Shopify can be promising for businesses, making it essential to learn about its benefits in detail.

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Benefits of Adding Reviews to Your Shopify Store

Before you learn how to add reviews on Shopify, it is important to understand how integrating it into your store can benefit you.

  1. Helps Customers Make Confident Purchases: Displaying reviews on your Shopify store can support businesses in communicating confidently with their customers. It not only helps them make confident purchases but can also improve the average order value as well as help businesses upsell and cross-sell products.
  2. Lowers Cart Abandonment Rate: Wondering how to add product reviews on Shopify and if it’s even worth it? The answer is simple. Over 86% of users consider reviews to be an essential resource when making buying decisions. By adding product reviews to your store, you can reduce cart abandonment rate by 3X and push purchases.
  3. Improve Brand’s Reputation & Credibility: Another reason why businesses should not miss out on incorporating reviews into their Shopify store is because of social proof’s ability to improve a brand’s reputation and credibility. Customers trust brands when they can stay transparent about their products by showcasing existing customers’ genuine reviews.
  4. Ideal for Customer Acquisition: With the increasing competition in the e-commerce space, businesses must provide more than just branded content to help customers relate better to the brand. By providing visual reviews and other forms of social proof, businesses can instill trust in the users and acquire new customers more quickly.

These were some major benefits of adding customer reviews to your Shopify store. Now, let’s finally learn how to add reviews to Shopify store and more importantly, how to choose the right review app for your business.

How to Choose the Right Review App for Your Shopify Store?

Knowing how to add customer reviews to Shopify is important, but knowing how to select the perfect review app for your Shopify store is crucial for maximizing customer engagement and driving sales. 

  • Start by assessing your store’s specific needs and objectives. Consider factors such as moderation features, and seamless availability of integration with Shopify. 

For best results, browse through the Shopify App Store to explore some of the best Shopify review apps available and read user reviews to gauge app performance and reliability. Other than the basic features, look for advanced features such as:

  • Smart content Moderation to filter out reviews.
  • Availability of platforms like YouTube to integrate visual reviews.
  • Collection of reviews at scale through multiple sources.
  • Customization features like various review display formats.
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By choosing a review app that aligns with your store’s requirements, you can enhance credibility, boost conversions, and build a positive shopping experience for your customers.

How To Add Reviews To Your Shopify Product Page

Once you know how to pick the right review tool for your Shopify store, focus on factors that make your review integration process easier and more result-driven. 

There are many efficient platforms, for example, Tagshop that help you collect different types of reviews including – textual reviews and visual reviews (images and video), turn them into shoppable, and integrate them into e-commerce touchpoints. 

Here are some more platforms that you can consider to add reviews on your Shopify:

1. Tagbox Widget:

Tagbox Widget is a high-rated platform that supports users to collect and embed reviews from sources like Google Reviews, Yelp Reviews, and Airbnb. The tool has some brilliant content moderation and customization features that can help in creating an interactive and engaging display of reviews and embed it into your website’s homepage.

2. Tagshop

Tagshop is a well-performing reviews and ratings tool known for its ability to turn reviews shoppable. With Tagshop Shopify, businesses can collect all types of reviews including – textual reviews and visual reviews (images and video), and turn them into shoppable, sales-driving channels. The tool is a perfect inclusion for e-commerce businesses looking for an easy-to-use tool with advanced features.

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3. is another efficient review app for Shopify with fully customizable features that help businesses turn their website into trustful brands. With, you can display star ratings, store and product reviews, trust badges, and reviews carousel easily. Additionally, you can boost your social proof by scheduling review request emails.

Best Practices For Adding Reviews to Shopify

Adding reviews to your Shopify product page is a simple yet impactful way to build trust and boost sales. These are some best practices to seamlessly integrate reviews into your Shopify:

  1. Pick An Efficient Review Tool: The first and most important step is to explore review platforms that can be integrated with your Shopify store and can help you display customer reviews on your e-commerce landing pages. There are various options in the market, you can take the help of the Shopify app store to look for efficient review platforms.
  2. Choose The Types Of Reviews You Want To Publish: Wondering how to add reviews on Shopify but only from specific platforms? Many review tools allow users to collect different types of reviews such as Google reviews, Yelp reviews, or other forms of reviews such as visual reviews from social media platforms. Find out which type of reviews provide the best advantages for your business and pick a platform based on it.
  3. Collect Reviews & Integrate Them: Once you have found the perfect app and know which types of reviews suit your business, the next step of how to add product reviews on Shopify is to collect quality reviews that do justice to your products. Focus on retrieving a variety of reviews and cover everything from product demonstration to features and integrate them on important places on e-commerce touchpoints.
  4. Encourage More Reviews: Once reviews are enabled, encourage your customers to leave feedback by sending follow-up emails after purchase or offering incentives for submitting reviews. Engaging with your audience fosters trust and encourages future purchases.
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How Tagshop Can Help?

Tagshop is a powerful visual reviews and ratings platform that stands out from the competition due to its exceptional shoppable features. 

With Tagshop you can not only collect all kinds of reviews, including textual reviews from platforms like Google Reviews and visual reviews from channels like Instagram and YouTube but also curate a fully immersive shopping experience. Tagshop allows users to showcase reviews on e-commerce touchpoints and turn them into shoppable.

Here are a few important touchpoints where Tagshop can help Shopify businesses integrate their galleries.

  • Homepage: Collect reviews manually through QR codes or via social channels, curate a personalized feed, and integrate it into your e-commerce store’s homepage.
  • Product Pages: Integrate reviews selectively on product pages and establish trust. Retain your customers and motivate them to make purchases more confidently.
  • In-emails: Integrate reviews in your emails and host campaigns that drive trust and boost credibility. Showcase visual product reviews and allow customers to make purchases directly from tagged content.


If you are a Shopify store owner finding the answer to how to add reviews to Shopify and looking for effective ways to leverage your brand’s hard-earned social proof, then the above-mentioned strategies are just what you need to implement in your marketing.

By displaying authentic customer testimonials of all kinds on important touchpoints, brands can transform their business and experience a revenue boost like never before.

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Frequently Asked Questions

Why should I add customer reviews to my Shopify store?

Adding customer reviews to your Shopify store can be an excellent way to establish a trusting relationship between your brand and customers. By instilling trust, brands can increase their sales and help customers in making confident buying decisions.

Which review apps are compatible with Shopify?

There are numerous review apps listed on the Shopify app store that allow simple Shopify integration capabilities. For example, Tagshop is a popular reviews and ratings tool that is compatible with Shopify and helps businesses integrate shoppable reviews into their e-commerce.

How do I install a review app on Shopify?

To install a review app on Shopify, visit the Shopify App Store, choose a review app that you find suitable for your business needs, click “Add app,” and follow the prompts to install it on your store.

How can I encourage customers to leave reviews on my Shopify store?

Encourage customers to leave reviews on your Shopify store by partnering with an efficient review tool making the review process easy, and providing exceptional customer service.

Are there ways to respond to negative reviews on Shopify?

It is important to understand that negative reviews are also personal experiences of your customers that come from a genuine experience and expectations.

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