Are you wondering what’s the hype around cross-selling in today’s times? And exactly which cross sell app Shopify offers that can help you achieve your goals? If so, then we are about to get to all of it.
Just like in physical stores, online shoppers often require a gentle nudge to complete their purchases and add complementary items to their carts.
Cross-selling, a familiar tactic from the retail world, plays a crucial role in e-commerce by motivating customers to consider products beyond their initial selections. This strategic approach can actually turn browsing into buying and significantly boost sales and conversions for businesses.
Before we discuss the best cross sell apps Shopify, let us first understand what cross-selling means.
What is a Cross-Sell App on Shopify?
A cross sell Shopify app allows e-commerce owners to recommend and display closely related products to customers while viewing or shopping for a particular product on their e-commerce store.
Cross-selling is a popular strategy for e-commerce businesses, which allows them to improve their product discovery substantially. When customers stumble upon relevant product recommendations from the brand itself, it instills a certain trust and credibility.
Moreover, cross-selling is a powerful strategy that targets various e-commerce pain points, including its ability to improve the average order value (AOV). Let’s learn more.
How Can Cross-Sell Apps Increase Average Order Value?
If you are a Shopify business about to invest in a Shopify cross sell app to improve the average order value of your brand’s sales, then you are at the right place. As a business owner, you must learn about the factors contributing to this growth.
1. Highlights Related Products
Cross-selling provides an opportunity to improve buyers’ shopping journey by helping them explore more related products they might be interested in. This allows them to make informed buying decisions by keeping all the products in consideration, improving the likelihood of multiple purchases and an improved AOV.
2. Increases Buying Choices
Customers prefer variety when it comes to shopping, and with cross-selling, businesses can easily promote related products, increasing the buying choices for consumers. Cross-selling encourages them to add more items to their cart. For example, if a customer purchases a shirt, cross-selling might suggest matching accessories or trousers.
3. Reduces Customer Acquisition Costs
Focusing on cross-selling to existing customers is generally more cost-effective than acquiring new ones. By leveraging existing customer relationships, brands can increase revenue without incurring the additional costs associated with attracting new customers.
4. Improves Product Discovery
Placing cross-selling suggestions strategically throughout the customer journey, such as on product pages, in the shopping cart, or during the checkout process, ensures maximum visibility and engagement. These well-timed and relevant cross-selling prompts not only improve product discovery but can also prompt impulse buys and drive higher-order values.
10 Best Cross-Sell Apps Shopify (Seamless Integration)
We have curated a list of 10 best cross sell app Shopify offers that e-commerce businesses can utilize for their several cross-selling requirements.
1. Candy Rack
Candy Rack is a highly-rated cross-sell app Shopify offers to create engaging shopping experiences for e-commerce businesses. The tool also provides intuitive pre-purchase and post-purchase cross-sells and in-cart offers.
Candy Rack has a user-friendly interface where customers can add recommended products to their cart with a single click. More so, the app offers customizable designs and templates to match the store’s branding, making it look more engaging.
2. Selleasy
Selleasy is the best Shopify cross sell app designed especially for Shopify businesses. It enables merchants to create product bundles and personalized product recommendations based on customer behavior and purchase history.
Selleasy provides a user-friendly interface for easily customizing recommendation widgets, placement, and targeting options. It also offers A/B testing capabilities to experiment with different cross-selling strategies and optimize conversion rates.
3. Tagshop
While Tagshop differentiates from other cross-sell platforms in its offerings, it is still a leading cross sell app Shopify has to offer with its unique features. The app allows users to collect user-generated content from social channels, curate a shoppable feed and integrate it into popular touchpoints such as homepage and product pages.
With Tagshop, users can seamlessly showcase their authentic UGC, allowing businesses to establish customer trust and provide buying inspiration. Tagshop also integrates seamlessly with popular e-commerce platforms, allowing businesses to host cross-selling campaigns easily.
4. ReConvert
ReConvert is a leading Shopify app focused on post-purchase upselling and cross-selling. It enables merchants to create customizable thank-you pages with upsell offers, related product recommendations, and discounts.
The app offers pre-designed templates and a drag-and-drop editor for easy customization of thank-you pages. ReConvert integrates with popular Shopify apps like Klaviyo and Loox to enhance post-purchase marketing efforts.
5. Avada
Avada is one of the best cross sell app Shopify offers because of its advanced features that allow users to build highly immersive and personalized product recommendation galleries. The app provides customizable widgets and templates to match the store’s branding and design aesthetic.
Moreover, Avada uses AI to analyze customer data and generate targeted cross-sell offers and also offers advanced analytics and reporting tools to measure the impact of cross-selling campaigns and identify growth opportunities.
6. Cross-sell & Upsell by SSC
Cross-sell and Upsell is a leading cross-sell tool on Shopify, known particularly for its advanced personalization features. The tool allows its users to choose the products that they would want to display in their product recommendations. Not just that, the tool also offers the availability of 8 touchpoints to showcase the cross-selling content.
7. Wiser
Wiser is a cross-selling tool that offers various features, including AI-based accurate product recommendations. Additionally, Wiser provides tools to create product bundles, offer discounts for purchasing multiple items together, and display related product recommendations.
Wiser integrates with popular e-commerce platforms and marketing tools to streamline cross-selling efforts and maximize ROI.
8. Bold
Bold is an all-in-one upsell and cross-selling platform offering a full suite of features for all major e-commerce platforms. The tool stands out for its availability to integrate cross-selling product recommendations into every step of the users’ shopping journey – product pages, in-cart, cart drawer, checkout, and thank you pages.
Additionally, Bold offers robust analytics and reporting features to measure the effectiveness of cross-selling campaigns and make data-driven decisions.
9. Flash Cart
Flash Cart is another brilliant cross-selling platform known for providing highly accurate and well-performing product recommendations. It enables merchants to display targeted product recommendations and upsell offers directly within the shopping cart.
The tool offers unique styles of product integrations, including their USP, slide out cart drawer that helps businesses showcase related products side-by-side with the checkout cart.
10. In Cart
In Cart is a leading cross-sell app especially built for Shopify stores to help them integrate product recommendations directly into their shopping carts and product pages. The tool enables merchants to create personalized cross-sell campaigns based on customer behavior, purchase history, and product data.
Additionally, In Cart offers customizable design options and placement settings to ensure that cross-sell suggestions seamlessly integrate with the shopping cart. The app also provides detailed analytics and reporting features to track cross-selling campaign performance and identify improvement opportunities.
How can brands cross-sell effectively with Tagshop?
Tagshop is a leading social commerce platform that focuses on boosting e-commerce sales by turning authentic user-generated content shoppable and integrating them into touchpoints such as product pages and emails.
With the help of these integrated galleries of social content, businesses can enhance their cross-selling efforts by allowing them to display real content that showcases their products naturally and allows customers to make their purchases directly from the content.
What’s more?
- Tagshop helps establish social proof by collecting authentic social content from genuine users, utilizing it to create shopping inspiration, and influencing buying decisions.
- By using Tagshop for cross-selling, businesses can streamline their shopping journey by allowing customers to seamlessly navigate through different phases of their checkout journey.
Showcasing authentic social content instead of branded or pre-shot content as product recommendations helps customers visualize the products better, allowing them to take these product recommendations more seriously.
Conclusion
In conclusion, cross-selling is an effective strategy for e-commerce businesses to their overall e-commerce growth by encouraging additional purchases, promoting bundle deals, upselling higher-value products and providing personalized recommendations throughout the customer journey.
By integrating the above-mentioned cross-selling apps, e-commerce businesses can easily integrate cross-selling efforts into their marketing.
Frequently Asked Questions
Can you cross-sell on Shopify?
Yes, many cross-selling platforms in the market support users to cross-sell easily on Shopify. Businesses can showcase these cross-selling product recommendations on product pages, checkout pages, and emails.
What factors should I consider when choosing a cross-sell app?
When choosing a cross-sell app, consider factors like compatibility with your e-commerce platform, customization options, automation capabilities, pricing, customer support, and integration with other tools or apps you use.
How a Cross-Sell App Can Boost Your Shopify Sales?
Cross-selling apps can boost e-commerce sales by helping brands display product recommendations, create product bundles, and build frequently bought-together galleries, allowing customers to discover products more easily and buying them with ease.
