Shopify is a leading e-commerce platform catering to businesses of all sizes and industries globally. This has led to the emergence of tools meant for Shopify brands to enhance their business. Social proof Shopify apps are among the categories of popular Shopify apps proving to be highly beneficial for businesses.
With the help of social proof Shopify brands can easily utilize their customers’ previous experiences with their brand to establish customer trust and, statistically, boost conversions by 15% at least.
The power of social proof is truly incomparable. But first, let’s understand what social proof really means.
What is Social Proof?
Social proof is a concept that utilizes the genuine experiences of others to build or form an opinion. It can take the form of reviews, product ratings, or authentic user-generated content. Social proof is a powerful contributor to purchasing decisions in the e-commerce landscape and can significantly impact how consumers respond to your brand.
It is, in a way, a type of word-of-mouth marketing that utilizes past customers’ trust and positive experiences with your brand to acquire new customers.
How To Boost Conversions Using Social Proof
With the rise in e-commerce competition, earning customers’ trust has become a huge obstacle for e-commerce businesses. Customers are more inclined to trust brands that show confidence in putting forward authentic opinions from their customers. This trust is essential in building better customer relationships, leading to improved conversion rates.
Let’s see how, by instilling social proof Shopify businesses can boost conversions:
1. Embed User-Generated Content On Your Website
When your customers create engaging content for you based on their authentic experiences, it can be classified as a major source of social proof. By integrating shoppable UGC galleries on your website, you can contribute to inspiring more confident purchases among your customers, leading to an improved conversion rate.
2. Get Reviews From Industry Experts
Another great way to instill social proof and boost conversions is by relying on positive reviews from respected figures in your field. You can collaborate with creators or celebrities in exchange for a genuine review from them and add credibility and trust to your brand. This improvement in brand credibility can also lead to improved sales.
3. Create Relatability Through Visual Reviews
Including visual reviews like photos and video testimonials can be a great way to improve the relatability of your brand. By showcasing product tutorials, genuine product reviews, hauls, unboxing videos, and other types of engaging visual reviews, you can personalize your customers’ experience and increase trust.
If you want to learn how to embed reviews to your Shopify? Learn here.
4. Share Your Brand’s Milestones
Highlight significant achievements or milestones your brand has reached. This could include reaching a huge follower count, winning awards, certifications, or noteworthy accomplishments demonstrating your credibility and success. This is an excellent way to instill trust in your brand and ultimately improve conversions.
5. Don’t Miss Out On Social Media
9 out of 10 customers share their user experiences on social media platforms like Instagram, TikTok and YouTube. This authentic content can serve as powerful social proof for potential customers. By creating engaging shoppable Instagram feeds, e-commerce businesses can utilize their social content, generate social proof, and boost conversions.
The 9 Best Social Proof Apps For Shopify in 2024
If you are looking for the best social proof app Shopify has to offer, here are some of the top-rated apps you can consider:
1. Tagshop
Tagshop is a leading user-generated content, visual reviews, rating aggregator, and embedding tool for e-commerce businesses. The tool supports integrations with various e-commerce platforms, including Shopify. With Tagshop, users can easily collect reviews from review channels like Google and social channels like Instagram and Facebook. The app has immersive features that help businesses turn their reviews shoppable and embed them on their e-commerce website.
Features
- Free plan available with basic features
- Provides ready-made themes for enhanced personalization
- Unique features like Shopon.bio (link in bio alternative)
- Snapup to manually upload reviews and UGC
- User-friendly and seamless Shopify integrations
- Free Features +
- Product Page Galleries
- Scan & Collect UGC
- Shoppable Email Gallery
- Revenue Analytics
- Shopon.bio (Shoppable linkin.bio)
- Earn $20k MoM
- Essential +
- Product Catalog Mangmnt.
- Full Page ‘Shop The Look’ Gallery
- Unlimited Product Tags
- Influencer Partnership & Management
- Shoppable Videos
Install Shopify App
2. Loox
Loox specializes in collecting and displaying customer reviews with photos. It allows Shopify merchants to send review request emails to customers post-purchase automatically and showcases these reviews with images on their store. Visual testimonials can significantly increase trust and conversion rates.
Features
- Built for Shopify specifically
- Provides unlimited upsells
- Offers integrations of video reviews
- Professional review customizations
- 10+ widget integrations
3. Air Reviews
Air Reviews is another app focused on collecting and displaying customer reviews and user-generated content. It offers customizable review request emails, in-email review forms for convenient customer feedback submission, and various display options for showcasing reviews on your Shopify store.
Features
- Build specifically for Shopify users
- Fully customizable display of reviews
- Ready-made review templates are available
4. Nextsale
Nextsale provides a suite of social proof management features including social proof notifications, Sales Popups, urgency timers, and coupons. Its social proof notifications display recent purchases, product views, and other actions to create a sense of urgency and credibility for visitors. The app is a brilliant social proof app Shopify users can integrate with their marketing.
Features
- Free plan available with basic features
- Allows up to 100,000 monthly visitors
- Variety of readymade promo pop-ups
- User-friendly and seamless Shopify integrations
5. Trustoo.io
Trustoo.io is a leading reviews platform for Shopify. It offers features like social proof notifications that showcase recent purchases, product reviews, and other user activities to instill trust and confidence in your store. Additionally, it helps create social proof widgets that can be customized to match your store’s branding and design.
Features
- Free plan available with basic features
- Provides video review integrations
- Allows unlimited review collection
- User-friendly and seamless Shopify integrations
6. Stamped
Stamped is a product reviews and UGC platform for Shopify that helps merchants collect and display product reviews, photographic reviews, and site reviews. It offers features such as customizable review request emails, review moderation tools, and integrations with popular Shopify themes.
Features
- Free plan available with basic features
- Offers AI Sentiment Analysis
- Provides seamless video review integration
- Multi-channel review aggregation (Facebook, Google, Instagram)
- User-friendly and seamless Shopify integrations
7. Vitals
Vitals is an all-in-one Shopify app that includes various marketing, sales, and social proof tools. It offers features such as countdown timers, trust badges, product bundles, and review widgets to help merchants optimize their stores for conversions.
Features
- Offers a 7-day free trail
- Easily send push notifications, sales popups, etc.
- Multi-channel review aggregation ( Ali Express, Klaviyo, Google, Facebook)
- User-friendly and seamless Shopify integrations
8. Okendo
Okendo is a top-rated customer reviews and ratings platform for Shopify that focuses on collecting high-quality, authentic reviews and user-generated content. It offers advanced customization options, review request automation, and integrations with other marketing tools to leverage customer feedback for increased sales.
Features
- Send automated and targeted review requests
- Enjoy integrations with all major platforms
- Display reviews on your website and enable shopping
- User-friendly and seamless Shopify integrations
9. Junip
Junip is a customer reviews aggregator and embedding platform designed for e-commerce businesses on Shopify. It enables businesses to collect and showcase product reviews, photo reviews, and Q&A content. Additionally, it provides valuable insights and analytics to help merchants understand their customers better.
Features
- Free plan available with basic features
- In-depth analytics available
- Integrate with marketing tools like Klaviyo and Omnisend
- User-friendly and seamless Shopify integrations
Read More: Best Review Apps for Shopify Success
How to add Social Proof to Shopify Store By Tagshop
We have discussed the top social proof Shopify apps in the above section. Now let us find out how Tagshop stands out as a superior tool and how to add social proof to Shopify using it.
So, to begin this, it is important to know the types of social proof.
- Google reviews & ratings
- Visual reviews (Videos and Images)
- Textual reviews
- User-generated content
While Google Reviews help the position of prominence when it comes to review platforms, these other types of reviews also provide immense value to businesses. All in all, Tagshop can help.
- Login to your Tagshop account, select your preferred social network such as Google reviews, Instagram, YouTube and TikTok.
- Now, choose a source through which you want to start collecting content. (hashtags, geolocation, user-handle, etc.)
- Once your content is collected, you can upload your CSV product list or connect your Shopify store to automatically upload your products.
- Add product tags to your content to turn your gallery shoppable.
- Finally, publish your gallery on your Shopify website’s touchpoints. Such as the homepage, product pages, emails, etc.
Adding social proof to Shopify is a fairly simple process. If you are an e-commerce brand looking for ways to integrate this strategy, this blog will be your guide.
Conclusion
Social proof can be an important part of any e-commerce business’s marketing as well as sales strategy. While social proof comes naturally to businesses, you can always follow ways and implement strategies to boost reviews and improve the authenticity of your brand.
Especially if your brand has reviews and enough social proof but no trusted way to collect and utilize it. By relying on social proof apps, Shopify businesses can fill this gap and improve their overall business.
Frequently Asked Questions
What is Social Proof?
In e-commerce, social proof means using positive customer reviews, video testimonials, and other forms of authentic customer content created for your brand to build trust and convince potential buyers to purchase.
How do I choose the right social proof app for my Shopify store?
Choosing the right social proof app can include factors like budget, your brand’s specific needs, integrations with particular e-commerce platforms, and ease of use. Once you are sure of what you require for your brand, you can explore the plethora of tools available in the market.
What are the most popular social proof apps for Shopify?
Some popular social proof apps include Loox, Trustoo.io, and Tagshop. All these apps provide different features and functionalities that can cater to e-commerce businesses of all industries and sizes.
