Marketing attribution is the process of identifying which marketing touchpoints or channels led a user to take action, such as making a purchase, installing an app, etc. This helps a marketer to understand what’s driving performance and contributing to sales and conversions.
They use this attribution data to understand user behavior, optimize their campaigns, and make data-driven decisions about ad spend.
Written by:
Digital Marketer at Tagshop
Himanshu Chhimpa is a digital marketing professional at Tagshop, with over two years of hands-on experience specializing in Search Engine Optimization (SEO). His expertise lies in crafting and implementing effective SEO strategies that drive organic traffic, improve search engine rankings, and enhance online visibility.
