Audience segmentation is the process of grouping the audience and customers based on similar characteristics for better marketing opportunities and a personalized approach. These groups are based on geographical areas, gender, identity, jobs, age, income level, and industries.
Audience segmentation helps create a strong brand foundation, fosters a loyal community, and gives you a better understanding of your target audience. Â
Written by:
Himanshu Chhimpa is a digital marketing professional at Tagshop, with over two years of hands-on experience specializing in Search Engine Optimization (SEO). His expertise lies in crafting and implementing effective SEO strategies that drive organic traffic, improve search engine rankings, and enhance online visibility.
