How to Use AI for Black Friday Marketing?

The most competitive shopping event of the year is almost here, and standing out in this event requires more than just discounts. I am talking about Black Friday and Cyber Monday (BFCM), campaigns of which have already started by brands, especially those offering exciting BFCM SaaS deals. To stand out in this battlefield, you need intelligence: Artificial Intelligence. Using AI in your Black Friday marketing provides the necessary speed, scale, and personalization required to make your brand look class apart. Want to learn how to effectively use AI to scale your business during this holiday season? This guide will provide you with the same. 

AI-Powered Marketing Strategies

Here are some AI-powered marketing strategies that you can bring to your business for more hype: 

1. Hyper-Personalization at Scale

The idea behind this hyper-personalization is to interact with your targeted customers one-on-one. Machine learning algorithms and AI have a large volume of data to predict user preferences and behaviors and recommend products based on it. 

Execution:

• Product Recommendations: Based on this data and past purchases, AI can recommend products to potential customers. On the other hand, machine learning algorithms can also track live engagement and see where consumers are spending more time on the page. This helps a brand to recommend products based on their personal data during BFCM campaigns. 

72% of consumers welcome AI-powered recommendations when delivered at the right time based on their wants. For example, displaying ‘people also buy this with this’ on the add to cart page encourages impulse buying, engagement, and conversions. 

• Email & SMS: Email & SMS marketing is one of the most powerful BFCM marketing strategies, delivering great ROI. Personalize it using the power of AI to track the best sending times, trending content, and subject lines to maximize engagement and open rates. 

2. Real-Time Dynamic Pricing Optimization

Setting real-time dynamic pricing using AI can help you maximize your profits and build up your conversions. Dynamic pricing is a strategy where a product’s prices change automatically based on the market conditions and demand. AI does all the real-time data analysis and identifies the opportunities to scale the pricing decisions based on the market. Unlike traditional pricing methods, AI-based pricing optimization delivers profitable returns aligned with customer expectations. 

Execution:

• Data Driven Analysis: When utilized in your BFCM campaign, AI can adjust dynamic pricing based on factors such as urgency, necessity, competition, consumer behaviour, market conditions, etc. This strategy allows businesses to achieve better outcomes as AI can process and interpret millions of data points in real time.  

• Real-time pricing updates: Earlier, real-time pricing updates seemed difficult, but now it’s possible with AI. It continuously monitors market activity and inventory levels and instantly adjusts pricing in real time.

• Predict Discounts: AI can track and identify the ‘sweet spot’ discounts on high-demand goods during Black Friday and see improved sales. 

3. Predictive Demand Forecasting and Inventory Management

Predictive demand forecasting using AI anticipates what will sell out before it happens. This is one of the most important components of supply chain management. When done right, it optimizes inventory levels and increases profitability. 

Execution:

• Predictive analysis: AI and machine learning algorithms process large volumes of data, such as past BFCM sales, current web traffic, trends, previous campaigns, and more. Using this prediction, brands can create pre-sales or BFCM campaigns and get measurable outcomes. By anticipating these demands, brands can make informed decisions, ensuring that trending products are available at the right time. 
• Inventory Management: This data-driven prediction prevents early stockouts of the in-demand products, reduces waste, and reduces the risk of overstock of slow-moving products. 

4. Generative AI for Content and Ad Creatives

When it comes to the effective use of AI in online marketing, AI helps brands scale content for their campaigns. AI ad tools have the ability to produce bulk content for ad variations to test and analyse the best content. Additionally, brands can create AI scripts, ad copies, edit, and even create and schedule campaigns to get better results. 

Execution:

• Value-Driven-Content: Generative AI tools help in crafting value-based content such as headings, titles, scripts, captions, product descriptions, and more. The AI analyzes trends and keywords and gives the most appropriate content that resonates with your target audience. 
• Platform-Specific Content: The AI tools create multiple variations of your content suitable for different social media platforms, such as Instagram, Facebook, TikTok, etc. So when you launch multi-platform BFCM campaigns, generative AI tools can easily create content for your brand. 

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Core Benefits of Using AI for BFCM

Here are the top-notch benefits of using AI for your BFCM campaigns: 

1. Increased Revenue

Utilizing AI for your BFCM campaigns enables you to analyze the target audience and predict the most suitable products based on historical data. Brands can easily recognize their customers’ purchase intent, manage inventory, and more. All this predictive analysis helps increase revenue, amplify conversions, and enhance sales. 

2. Optimized Spending

AI tools, when used in your BFCM campaigns, help brands allocate their budgets effectively. They can predict the right target audience, campaigns, and content so that you can spend your budget where there is maximum impact.

This will further help generate maximum return on ad spend (ROAS) and reduce money wastage. The real-time dynamic optimization and predictive media will contribute to this optimized ad spending factor. 

3. Operational Efficiency

Using AI for BFCM helps maintain operational efficiency by automating several tasks, such as replying to customer messages, managing inventory, and keeping track of the trending and slow-moving products. This automation prevents mismanagement and helps in taking data-driven decisions.

For example, using AI chatbots and assistants for customer support helps in enhancing their purchase experiences while shopping.  In fact, 53% of users want AI-powered order tracking while 38% are open to chatbot-based customer support.

4. Enhanced Customer Experience

When you use AI for your BFCM campaigns, you personalize every interaction with your potential customers. From giving them personalized recommendations to supporting them with an AI assistant, all these factors contribute to a great customer experience. This further boosts customer satisfaction and loyalty, bringing in more conversions. 

Essential AI Marketing Tools & Platforms

To keep up with your BFCM campaigns, we have listed some of the essential AI marketing tools and platforms. Check below: 

1. Tagshop AI: Generative AI UGC Ads

Tagshop AI is your ultimate AI marketing solution that creates bulk AI UGC ads for your ad campaigns. It automates the creation of high-converting ads by using hyper-realistic AI avatars that look just like humans. From fitness and beauty brands to educational institutions, Tagshop AI works around every niche.

Tagshop has some of the most advanced features, such as AI scriptwriter, video editor, voice cloning, advanced lip syncing, URL to video AI, and more. Besides this, your avatars can hold, wear, use, and showcase your products exactly how you want them. Let me break down its top features for you:

• URL to video generation 
• Batch content creation 
• AI editor 
• AI scriptwriter 
• Advanced lip syncing 
• AI product video generator
• Voice cloning
• Digital AI twin

Price: $22 per month

Stand Out This Black Friday with AI UGC Ads

Create high-converting UGC video ads for black friday using artificial intelligence.

Try Tagshop.ai

2. Dynamic Yield: Personalization & Recommendation Engines

Dynamic Yield is an AI-powered personalization platform that allows brands to create personalized experiences across various channels, such as the website, mobile apps, emails, kiosks, etc. It delivers customized product feeds, optimized site layouts, and creates one-to-one shopping experiences. Here are some of its amazing features:

• Audience management 
• A/B testing 
• Web and mobile personalization
• Powerful AI recommendations
• Email personalization
• Triggered messages 

Price: Custom pricing on demand

3. Klaviyo: Email & Marketing Automation Platforms

Klaviyo is a marketing automation and Customer Relationship Management platform that provides an engaging experience across email, SMS, and more. It is specifically designed for B2C e-commerce businesses to manage their workflow.

Klaviyo helps in delivering deeper personalization by boosting engagement, creating omnichannel momentum by automating email, SMS, etc., driving better performance, and growing brands with an intuitive user interface. Here are some of the amazing features of this platform: 

• Email marketing automation
• Personalization
• Integrations & APIs
• SMS marketing automation
• Mobile marketing automation
• Cross-channel marketing automation
• Web forms 
• Reporting & Insights 

Price: Email automation starts at $45 per month

4. Pricefx: Dynamic Pricing & Competitor Monitoring

Pricefx is a cloud-based pricing management software that manages large volumes of pricing across various channels, automating pricing and monitoring competitors’ pricing in real time. From pricing breakdowns to off-invoice discounts, the platform provides everything your company needs. Here’s the breakdown of some of its amazing features: 

• Pricing analytics 
• Price setting
• Real-time competitor price monitoring  
• Price optimization with AI and ML
• Rebate management 
• Channel management 
• Quote management 
• Integration and workflow automation

Price: The software provides three custom pricing options based

• Pricefx Plan brings in an exact overview of your pricing and data.
• Pricefx Price enables you to utilize AI and machine learning algorithms for enhanced management.
• Pricefx Profit is valuable for the sales team, as it enables fast and error-free quote generation, among other benefits. 

5. Intercom (Fin AI): Customer Support Automation:

Fin AI, developed by Intercom, is an AI agent that automates and enhances customer support for companies. The software is powered by many large language models, such as GPT-4. Fin reads your existing support content and automates customer service by answering queries, emails, and other channels. Here are some of the core features of this AI agent:

• Fin training with your existing data. 
• Answering questions and taking action
• Controlling and deploying 
• Customization and control 

Price: $0.99 per resolution 

Key Statistics Driving the AI Shift

Here are some of the key statistics driving the AI shift this BFCM:

1. 71% of consumers want AI-powered help for holiday shopping. 
2. $10.8 billion was spent online in the US on Black Friday, confirming a 10.2% increase from last year.
3. Shopping prompts increased from 7.8% of all searches on ChatGPT in 2024 to 9.8% of searches in June 2025. 
4. 72% of users are keen to receive AI-powered product suggestions this BFCM. 
5. Mobile AI shopping is rising; early 2025 saw 18% of LLM-driven shopping, which now rose to 26%. 
6. Some 54% of consumers expect to use AI tools during their BFCM shopping, according to Klaviyo’s BFCM 2025 forecast report. 

Conclusion: Your AI Action Plan

Strategizing AI in your Black Friday marketing is not a trend, but a necessity for success. Using them for hyper-personalization, setting real-time pricing, improving operational efficiency, or enhancing the customer experience are just a few examples of the many ways they can be utilized.

The only important thing is to use the right and relevant tools for your BFCM marketing. We have listed down some of the most essential tools, such as Tagshop AI, Dynamic Yield, and others, for the same. Research well and make this BFCM a landmark event for your brand in 2025.