Customers are the biggest asset for online businesses who holds the power to make or break it.
That means an eCommerce store or website’s reputation depends highly on the words of its online customers. Social proof or customer reviews are crucial in customers’ decision-making journeys and give businesses a competitive edge.
Businesses can use social proof to showcase them on their websites, helping visitors make well-informed decisions. However, collecting customer reviews from different sources can be difficult because of the diverse format.
Thus, businesses can easily collect, curate, and embed online reviews on their websites using a product review aggregator.
If you want to use review aggregators, this article will help you better understand them and introduce you to some of the best.
Explore it till the end for bonus knowledge.
What is a Review Aggregator?
Review aggregators are tools that help businesses collect reviews about their products and services from multiple sources. Their primary purpose is to help businesses showcase social proof to potential customers in a structured format directly on the website. Review aggregators can collect and showcase customer feedback in numerous formats, such as text reviews, UGC, and video testimonials.
It can source reviews from platforms like Google, Amazon, Facebook, TripAdvisor, and more to source customer reviews. After collecting the reviews, the tools can embed reviews on any website directly, helping potential customers show a business’s credibility. Thus, these tools can attract new customers and help them make more informed purchase decisions.
Businesses can display reviews to their audience more efficiently by selecting only the best ones using a review aggregator. Some of the tool has customization features that allow users to give review widget an attractive and branded look. Some product review aggregators also provide insights into the aggregated widget, including metrics like number of clicks, engagement, etc.
Best Sources for Businesses to Collect Reviews
When considering customer reviews, Google always comes to mind because it holds 73% of the online reviews. But it’s not true because today, businesses have many other sources for collecting reviews. When there are many options, which is the best source for a business to get ample reviews to showcase its credibility?
We have created a list of the best sources businesses can check for collecting great customer reviews. Let’s get to the list.
1. Google Reviews
Google is the most checked search engine in the world when it comes to checking for something because of the reviews and relevant search results. From local stores to international brands, Google provides detailed insight that will help over 81% of potential buyers make correct purchase decisions. For businesses, Google reviews can be the most valuable source for collecting customer reviews. The collected Google reviews should be further embedded on the website with the help of a Product review aggregator to showcase credibility and establish trust.
2. Reviews from Yelp
Yelp is a popular online review platform that holds 64% of the reviews potential customers use to learn about local service-based businesses. This platform provides customer reviews of services such as restaurants, healthcare, retail stores, coffee shops, and more. Because Yelp is a reliable source of customer reviews for evaluating local businesses, businesses must consider it when collecting reviews. Moreover, businesses must aggregate product reviews from Yelp to make the website an authentic and transparent channel for helping potential customers make purchase decisions.
3. Facebook Reviews
Social media platforms today have become excellent channels for businesses to collect customer reviews seamlessly, and Facebook is one of the reliable ones. Facebook accounts for 19% of all customer reviews that exist online. With that, 66% of the customers share their purchase experience on one of the popular social media platforms, Facebook. Businesses can create their business page on Facebook, and customers can share their feedback with pictures and tag your business page. This makes it easy for businesses to collect Facebook reviews through an aggregator tool and showcase them on the website.
4. Amazon Reviews
Amazon is a popular eCommerce platform that caters to the trust of 89% of online customers. This platform allows satisfied buyers to leave reviews, making the purchase journey smoother for potential customers. Thus, Amazon reviews provide insight into the products and help sellers showcase credibility. Businesses must use Amazon reviews to win the trust of potential customers by showcasing them on their websites. Businesses can easily collect and embed the review widget directly into their website using an Amazon review aggregator.
5. Etsy Reviews
Etsy is the eCommerce site that offers the best handmade pieces from around the world, including pottery, customized jewelry, painting, and more. This also provides customer reviews that build a bridge of trust between sellers and buyers. Positive Etsy reviews help brands build credibility in this competitive market and boost sales. By showcasing the Etsy reviews on the website, businesses can improve their overall ranking in the search results.
6. AliExpress Reviews
AliExpress is a wholesale eCommerce platform that offers a range of products, from clothing to jewelry and electronics. This platform also provides customer reviews that help buyers gauge the quality of products before making a purchase. AliExpress reviews are crucial for potential buyers and help businesses establish trust in this competitive market. Businesses can easily collect AliExpress reviews using a review aggregator website and embed them on their websites. This excellent approach shows businesses credibility, establishes trust, and increases conversions.
5 Best Review Aggregator Tools
You now know the brief about review aggregators and the platfroms from which businesses can collect the reviews. Do you know the name of the product review aggregator that will help you with seamless collection and integration? When you search for them online, you can find plenty of review aggregators that confuse you about which to choose. We have researched for you and brought a list of the top 5 review aggregators. Explore them to choose the best product review aggregator for your business.
1. Tagshop
Tagshop is a UGC platform and an excellent ratings and reviews aggregator that simplifies integration. Tagshop can collect product reviews and user-generated content from different online sources in a centralized dashboard or review widget. Further, businesses can seamlessly embed the collected reviews on the website or eCommerce store in an appealing manner.
Tagshop allows users to customize the review widget before they are embedded into the website. Businesses can change the widget’s look and feel to match the brand’s style, choosing the preferred theme and layout from numerous options.
Tagshop also allows businesses to change the background color, font style, and card style. It offers many other features, such as ReviewHub, which lets brands collect customer reviews directly, and AI moderation to filter the most relevant content for display.
2. Birdeye
Birdeye is an advanced review aggregator tool that makes it easy for businesses to collect and showcase reviews on their websites. The tool can collect reviews from different sources in a widget, such as Google, Facebook, and more. By integrating the reviews directly on the website, this tool simplifies managing businesses’ online reputations.
This tool’s capabilities go beyond collecting reviews; it also offers review management solutions to businesses. One downside of Birdeye is that it provides limited customization. However, it provides users with valuable insight and can be comprehensively monitored.
3. Tagembed
Tagembed is a popular review aggregator and a popular choice of marketers because of its user-friendly interface. The tool can collect reviews from numerous platforms and curate them in a centralized dashboard. Its excellent features make it a great choice for businesses.
This tool’s customization features let users create widgets that match the website’s look and feel. They can also choose from numerous options to change the widget’s theme and layout. The tool lets users add a banner with an attractive CTA to their website. The moderation feature is the best; it filters out unnecessary reviews before integration.
4. Elfsight
Elfsight is a fully customizable product review aggregator that can collect reviews from numerous review platforms. This tool is known for its responsive design, which makes it easy for users to tailor their widgets to their requirements.
This tool allows users to customize the review widget by choosing a layout from numerous options. It also offers advanced filtering features that ensure businesses can showcase only relevant website reviews. Businesses can also add CTAs to boost the attractiveness of the embedded review widget.
5. Review Bot
Review Bot, the aggregator tool, also manages the brand’s reputation. It automatically connects with numerous review platforms to source customer reviews in its centralized dashboard. The tool can send automated responses to reviewers on behalf of businesses. It is fully customizable, making it easy for businesses to brand their review widgets.
How to Aggregate Reviews with Tagshop
You now know about a few review aggregators that will lessen businesses’ hassle with aggregation. We will now explain the step-by-step embedding method of one of the best product review aggregators, Tagshop. Let’s get started.
Step 1: Login and Collect Reviews
- Login to Tagshop if you are an existing user. New users have to book a demo.
- Click on “Feed” next from the sidebar, and then a new screen will appear.
- Now click “Add Feed” and choose your preferred network from the multiple options to collect customer reviews.
- Suppose you collected “Facebook,” choose the “Page Review” option next.
- Enter the Facebook page’s name in the dialogue box below and click “Create Feed” to proceed.
Step 2: Moderate And Customize The Review Feed
- To modify your review feed, click the “Content” option in the sidebar and make the content private.
- You can modify your review automatically with the AI moderation feature by choosing a particular sentiment.
- Go to “Publish” from the sidebar to customize the review widget.
- You can change the theme, add a CTA button, and update other feed styles here.
Step 3: Publish on Marketing Channels
- After you have completed the customization, copy the embed code. Click on the “Generate Code” option in the bottom right corner.
- Here, you will get the option to adjust the height and width of the review widget.
- Next, you can see the generated code; copy it.
- Now go to the backend of your website and paste the copied embed code or follow the steps mentioned there.
Kudos! You have successfully displayed the valuable customer’s voice on the website with the review aggregator tool Tagshop.
- Bonus step: Tagshop allows users to integrate visual reviews directly into emails to run authentic email campaigns.
Benefits of Using a Review Aggrgetaor for Integration
You have learned the steps to embed reviews on a website using the review aggregator Tagshop. Now, you must be wondering how businesses will benefit from using a review aggregator for integration. So, let’s see the results businesses can enjoy—it is more than just making your website attractive.
1. Trust and Credibility
When businesses embed reviews on their websites, they showcase the credibility of their products. Credibility is the most significant factor in gaining the trust of potential customers.
When your visitors see previous customers’ positive experiences, it impresses them and influences their purchase decision. Moreover, building the trust of customers will help you improve your brand’s reputation.
2. Boost Website SEO
One primary reason to embed reviews on a website is that they help boost its SEO. Seeing those shining customer reviews on the website lets your visitors stay longer, which boosts the site’s engagement.
A better engagement rate signals to Google that the website is good, improving its SEO ranking. Higher SEO rankings bring stronger impressions and more traffic to your website.
3. Impactful Social Proof
Reviews are the best social proof for a brand, helping it showcase its authentic value. In this competitive market, brands with strong social proof are in a win-win situation.
Showcasing social proof directly on the website can attract the attention of potential customers. When more people visit your website, there is a chance of better conversion, eventually leading to a boost in sales rate.
4. Maintain Brand Reputation
Today, online businesses’ reputations are in their customers’ hands. If you have satisfied customers, you likely have many positive reviews. So, businesses should collect those positive reviews and embed them on their websites.
This is an excellent opportunity for businesses to maintain a good brand reputation online. Having a good reputation helps brands convert more customers and boost sales.
5. Centralized Feedback
Businesses that embed reviews on their websites using an aggregator tool offer centralized feedback to visitors. This means businesses can collect reviews from multiple sources in a unified place and integrate them on the website. This approach can simplify the integration process, save time, and improve efficiency.
6. Data-Driven Decision Making
Businesses can encourage their potential customers to make data-driven purchase decisions by embedding reviews on their websites. When potential customers visit the website and witness the positive feedback, they can choose you more confidently. Reviews help understand key aspects of your brand, such as customer satisfaction and product quality.
Conclusion
By now, you should have understood that using a product review aggregator is no longer an option; it is essential. Review aggregators simplify the embedding process, saving businesses valuable time.
This article covered more than review aggregators, which is a win-win situation for you.
Now that you have detailed information about the review aggregator, the available information, and the step-by-step process, take valuable action.
Give your business the chance to shine!
