Do you also fear that all your review request emails will never be read or ignored?
Then, it’s time to reconsider your approach. You must send well-timed, personalized, and easy-to-navigate review request emails to get instant customer feedback.
As a brand, you must know how to write an approachable email to your experienced customers, considering all the above-mentioned factors when collecting their reviews.
This article will teach you to amplify your review request email game with unique template ideas per industry, tips, and more.
Keep reading this article till the end to collect reviews through successful email marketing.
What is a Review Request Email?
Review request emails are part of a successful marketing strategy that allows marketers to gather customer feedback regarding the product and business. These emails are not similar to marketing emails and have a more straightforward tone without fancy words. Businesses can add links to a review page and a review form in the email to make it seamless for customers to share their reviews.
The primary purpose of sending a review request email to customers is to gather more reviews on platforms like Google My Business.
Marketers must send review request emails to the customers a few days after purchasing. This gives customers enough time to explore the product and write reviews when its experience is still fresh in their minds.
This approach allows businesses to gather social proof for their brand, which drives potential customers’ trust. When potential customers trust a brand, they are encouraged to convert automatically, improving their sales rate.
Why Use Emails to Ask for Reviews
Email can be a communication channel for sending review requests to a large number of customers in one go. Below are some notable reasons for using email to ask for reviews.
1. Direct Reach
The primary reason for using email to ask for reviews is that it will reach directly to the customers. The email will directly reach the customer’s inbox, so there is no way for it to go unnoticed. Since emails are checked and responded to regularly, it will not take longer for you to receive reviews from the customers.
2. Personalization
Emails can be personalized based on the customers’ types, times, and other purchase histories. Unlike general emails, review request emails are tailored with the name of the customers and reference of the purchase they made. This allows a brand to connect personally with its customers and increases the chances of getting back a review.
3. Convenience
A review request email offers convenience to your customers because it is well structured and includes direct links to leave reviews. When customers don’t have to struggle and follow many steps to leave reviews, they are more likely to respond.
The best part of a review request email is that customers can access it whenever they feel like sharing their review.
4. Trackability
The review request email can be tracked, meaning businesses can measure the effectiveness of their efforts to collect reviews.
The insights benefit businesses, allowing them to reconsider their approach and improve the collection rate. The email can also track the number of people who clicked the link to submit a review.
5. Automation
Businesses can schedule the review request email automatically sent to numerous customers in one go without manual effort. Automation ensures customers will receive well-crafted mail at the right time and that businesses will receive a steady flow of reviews.
Additionally, if customers miss a reply, email automation gently reminds them to submit their review without any manual intervention.
6. Incentivization
Incentivizing is an excellent tactic for businesses to encourage customers to share reviews. When you send a review request email, you can incentivize it quickly by offering rewards for their valuable feedback.
Moreover, your customers will feel appreciated when you offer them discounts or rewards for their reviews, which can lead them to purchase again.
7 Review Request Templates (Industry Wise Examples)
Now that you know email can be a great medium to ask your customers for reviews, you should know how to craft an engaging email.
If you don’t know, then you have got our back.
We have compiled excellent templates for different industries to help businesses send customers well-crafted review request emails.
1. Generic Review Request Email Example
The generic review request email example is an essential way to ask customers to share their reviews or feedback about products and services over email. Companies use this review request email template to make it easy for customers to read, understand, and quickly encourage them to share reviews.
Subject: Share Your Feedback – We’d Love to Hear from You!
Hi {Customer’s Name},
Thank you for choosing [Your Business Name]! We hope you had a great experience. Your feedback helps us improve and assists others in making informed decisions.
If you have a moment, we’d appreciate it if you could leave us a quick review [on Platform/Link]. It only takes a minute, and your thoughts mean a lot to us!
[Leave a Review] (Insert link)
Thanks for your support!
Best,
[Your Name]
[Your Business Name]
[Your Contact Information]
2. eCommerce: Review Request Template for a Recent Customer
Review request emails for recent customers (eCommerce) are already written by the company and sent to customers a few days after they make a purchase. These emails are best used to encourage customers to share their fresh experiences with the company and enhance the brand’s reputation.
Subject: Share Your Thoughts & Help Others! ⭐
Hi {Customer’s Name},
Thank you for your recent purchase from [Your Store Name]! We hope you’re enjoying your [Product Name].
We’d love to hear your feedback! Your review not only helps us improve, but it also helps other shoppers make the right choice. If you have a moment, please share your experience by leaving a quick review.
📝 [Leave a Review] (Insert link)
As a thank you, we’d love to offer you [discount code/free gift] on your next order!
Thanks for being a valued customer!
[Your Name]
[Your Business Name]
[Your Contact Information]
3. Hospitality: Review Request Email Example for Hospitality Businesses
Review request emails for the Hospitability businesses are sent to the guests who have stayed in resorts or have availed of any hospitality services. This email aimed to encourage customers to share their experience regarding the business. This helps businesses to build credibility to show future customers and enhance brand loyalty.
Subject: We’d Love Your Feedback on Your Recent Stay at [Hotel/Resort Name]! ⭐
Hi [Guest’s Name],
Thank you for choosing [Hotel/Resort Name] for your recent stay! We hope you had a memorable and enjoyable experience with us.
We’d love to hear about your stay! Your feedback helps us improve our services and ensures that we continue providing the best experience for our future guests. If you have a moment, please share your thoughts by leaving a quick review.
👉 [Leave a Review] (Insert link)
As a thank you, we’d like to offer you [discount on your next stay/freebie/other incentive] on your next visit!
Thank you once again for being our guest. We hope to welcome you back soon!
Best regards,
[Your Name]
[Your Business Name]
[Your Contact Information]
4. IT services: Service-area Business Review Email Template
For clients who have used IT services from a company, the service area business review emails are sent to them. The clients have to share their reviews regarding the experience of the service they have availed from the company.
Subject: We’d Love Your Feedback on Our IT Services! ⭐
Hi [Client’s Name],
Thank you for trusting [Your Company Name] for your IT service needs! We hope you’re satisfied with the solutions we provided for [specific service/project].
Your feedback is important to us as it helps us ensure that we’re delivering the highest level of service and allows us to continually improve. We’d greatly appreciate it if you could take a moment to share your experience with us by leaving a review.
👉[Leave a Review] (Insert link)
As a thank you, we’d like to offer you [discount/free consultation] on your next service.
We truly appreciate your partnership and look forward to working with you again in the future!
Best regards,
[Your Name]
[Your Business Name]
[Your Job Title]
[Your Contact Information]
5. Medical: Medical Practitioner’s Template for Reviews
Medical practitioners send review emails to patients who have received treatment or visited a particular clinic or hospital. This allows patients to give feedback regarding their recent visit. The reviews help medical practitioners improve service and be more responsible while attending to patients.
Subject: We’d Love Your Feedback on Your Recent Visit to [Clinic Name]
Dear [Patient’s Name],
Thank you for choosing [Clinic Name] for your healthcare needs. We hope your visit was comfortable and that you received the care you expected.
As a medical practice, we always strive to improve and provide the best care possible. We’d greatly appreciate it if you could take a moment to share your experience with us by leaving a review. Your feedback not only helps us enhance our services but also helps others in need of quality healthcare find us.
👉 [Leave a Review] (Insert link)
We truly value your opinion and look forward to continuing to support your health journey.
Thank you for your trust in us,
Best regards,
[Your Name]
[Your Job Title]
[Clinic Name]
[Your Contact Information]
6. Review Request Template for Education & Training Industry
After compiling their concourse training, review request emails for education and training are sent to students, parents, and other participants. These emails encourage students and their parents to highlight specific issues that will allow the institution to improve.
Dear [Student’s Name/Parent’s Name],
Thank you for choosing [Institution/Training Program Name] for your learning journey! We hope you found the experience valuable and enriching.
We’re always striving to improve our programs and provide the best learning experience possible. Your feedback helps us grow and allows future students to make informed decisions. If you have a moment, we’d love to hear about your experience!
👉 [Leave a Review] (Insert link)
As a token of appreciation, we’d love to offer you [discount on the next course/free resource/certificate upgrade] for your time.
Thank you for being a part of [Institution Name]. We look forward to supporting your learning journey in the future!
Best regards,
[Your Name]
[Your Position]
[Institution/Training Program Name]
[Contact Information]
7. Request Review Template for SaaS Brands
Review request emails for software and SaaS are sent to users to follow up on their experience using the SaaS platform. This helps businesses evaluate what their customers love about them and identify areas for improvement.
Subject: Help Us Improve! Share Your Thoughts on [Software Name]
Hi [User’s Name],
Thank you for using [Software Name]! We hope our platform has helped you [achieve specific benefits, e.g., streamline your workflow, improve productivity, manage projects more efficiently].
Your feedback is invaluable in helping us enhance our features and provide an even better experience. We’d love to hear about your experience—what you love and how we can improve!
👉 [Leave a Review] (Insert link)
It only takes a minute, and your insights will help us serve you and other users better. As a token of appreciation, we’d love to offer you [discount/extended free trial/exclusive feature access] for your time!
Thank you for being a valued part of [Company Name]. We appreciate your support!
Best regards,
[Your Name]
[Your Position]
[Company Name]
[Contact Information]
Tips and Best Practices for Requesting Reviews Via Email
Now that you have the review request templates, you must know how to maximize this opportunity. Here are some tips to remember.
1. Write a compelling subject line.
An email’s subject line must be engaging enough to make the receiver open the message instantly. When writing a review request email, consider these four points.
- Your subject line must be visible on all devices, so keep it under 40 characters.
- Your reader must know what is inside the mail by reading the subject line.
- You must add the recipient’s name or the product.
- Use questions when possible, add emojis, or use numbers.
2. Keep the message short and sweet.
Don’t overcrowd your review request email with additional information. Its only job is to convince customers to share their reviews. Keep it short, and don’t include any promotional text. Just add a CTA that leads customers to leave their reviews.
3. Get the timing right.
It is crucial to send a review request email to customers at the right time. The best time to ask for reviews is after they have already used the product. The right time to send emails to customers varies depending on the type of business.
4. Embed Previous Reviews
One excellent idea is to compel your customers to share their reviews quickly by embedding previous reviews in the email. By showcasing the existing customer reviews on the review request email, the recipients will be inspired to write reviews. You can easily embed reviews in emails and make them shoppable using tools like Tagshop.
5. Limit the Reviewer’s Workload
The easier it is for customers to share their reviews, the more they will be encouraged to come forward and serve more. So, in the email, make it clear to your reviewers that only a star rating will significantly help your business. Also, ensure your customers that they won’t take long to share a review.
6. Keep it Simple
The process of sharing reviews must be easy for your customers so that it will encourage them to leave reviews. Ensure there are fewer steps to follow for the customers to share reviews. Add a focused CTA with a dedicated link or a QR code in the email using the ReviewHub feature of Tagshop. These are the effortless ways for your customers to leave positive reviews.
7. Follow up to Get More Reviews
There is a possibility that recipients may miss out on reading your email over the pile of other unread emails. So, you are responsible for sending follow-up emails to your customers who may have missed acting on the first email.
8. Consider Asking for Reviews in Your Regular Newsletters
You can make effective use of newsletters to ask for reviews from customers. You can personalize your newsletter by including a dedicated CTA with a direct link to share reviews. Ensure the review request section doesn’t overpower the newsletter.
9. Reinforce Your Brand
Your review request email must mirror your brand’s style to make it easy for your customers to recognize. Maintain your brand tone while writing a review request email, and personalize your email to give it a visual appearance of your brand. Reinforcing your brand in the email can instantly encourage your customers to share reviews.
10. Make it Personal
Customers can connect better with an email with personalized messages that include the names of any important person in the company. Give the review request email a personal touch by directly mentioning the customer’s name and purchase date. This will impress the customers and allow them to connect their sentiments.
Conclusion
Review request emails are sent to customers not only to collect reviews but it is a way for businesses to build more personalized connections with their customers. Sending a well-crafted email using the right tone can impress the customers and have a higher chance of getting a good review.
You already know how to write excellent review request emails and have some template examples as well.
So, it’s your turn to create a perfect pitch for your customers using suitable templates.
Frequently Asked Questions
To write a good email asking for reviews, remember these few simple points:
- Short and simple body.
- It must reflect your branding.
- Add a focused CTA button.
- Incentivize the review collection.
- Personalize the email.
Numerous tools are available to send review request emails to customers, and one of the best is Tagshop. The tool can automatically send review request email sequences at a particular time. This tool can integrate existing customer reviews into the email and personalize it with customer details and other information.
It is best to send a review request email to your customers a few days to a week after their purchase. This is when your customers have already used the product, and their experience is still fresh in their minds.
