What is a Banner Ad?

A banner ad is a graphic ad displayed on websites, typically at the top, side, or bottom of the page. It is meant to catch the user’s eye and prompt them to click. Banner Ads are popular for raising brand awareness and generating traffic.

Example of Banner Ad

An apparel company places an advertisement in a news outlet.

Banner Ad Performance Formula

CTR = (Clicks / Impressions) x 100

Benefits of Banner Ads

• Increases brand visibility
• Drives website traffic
• Easy to create and deploy
• Awareness campaigns work best with it.