What is a Budget?
The amount of money a business plans to invest in its marketing efforts over a period of time is called a marketing budget.
It involves expenses like content creation, ads, tools, and campaigns.
Example of a Budget
A company allocates ₹5 lakh per month to ads, content, and influencer marketing.
A company distributes $2500 per month for its content channels, ads, or influencer marketing.
Formula to Calculate Budget Allocation
Budget Allocation = Total Budget ÷ Campaigns or Channels
Benefits of Budgeting
- Boost planning execution
- Controls spending
- Enhances ROI
- Prevents overspending
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