How to Add Reviews to Shopify Product Page: Earn Social Proof

Reading Time: 8 minutes

Customer reviews are like gold for any online store. Adding customer reviews to the Shopify storefront builds trust, boosts conversions, and provides valuable feedback to help you improve your products and services. If you’re on Shopify, you have a couple of options to add reviews to Shopify store.

How many times have you purchased a product online only to find out that it doesn’t really solve your purpose? Not knowing what to expect from products is the biggest reason customers opt for product returns. 

For businesses, this scenario isn’t the most ideal. These unsatisfactory purchases not only hamper the reputation of a brand but also lead to losses in revenue. 

So, here reviews play the biggest role in boosting social proof. Reviews come directly from real customers, providing a genuine perspective on your product or service.

But, the question for merchants is, how do you add reviews to Shopify?

In this blog, let’s learn how to add Reviews to Shopify stores easily and why they matter so much for e-commerce businesses nowadays.

Reviews and UGC for Your Shopify Store

How to Add Reviews to Shopify Product Page in 4 Easy Steps

To add reviews to product page of your Shopify store, you can use a Shopify review app, import reviews from social media platforms, or add a review section to your product page. Our comprehensive guide breaks down the process into 4 easy steps. In addition, our blog provides detailed instructions for adding reviews to your product page, homepage, and beyond.

Step 1: Go to the Shopify App Store

Firstly, visit the Shopify app store

Step 2: Choose the Right Shopify Review App

Search review app Tagshop and click on the Install button to Install the App.

Step 3: Collect and Manage Reviews

Choose your preferred source and select a feed type, i.e., from where you want to collect your reviews. (hashtag, user handle, etc.)

Step 4: Upload Product Catalog to Your Reviews

Start uploading your product catalog or Choose your preferred CMS platform and sync your product list.

Step 5:  Easily Add Reviews to Shopify

At this step, personalize your feed by changing the feed style from ‘Theme’, customizing it, and adding CTA buttons to make your Shoppable Google Review feed top-notch. Don’t forget to Save Changes.

• How to Add Reviews to Shopify (Detailed Guide)

Importance of adding Customer Reviews for Your Shopify Store

Providing sufficient sources of trust for visitors is a great way to retain any customers for longer periods on your Shopify store. Customer reviews and testimonials play a great role in this process as users can find out about the products they are interested in through the genuine experiences of existing or past customers. 

Customer reviews can be powerful motivators for new website visitors in making purchase decisions, allowing brands to improve sales and make confident decisions. This also lowers the chances of product returns and increases the overall customer satisfaction rate. 

 All in all, adding reviews to Shopify can be promising for businesses, making it essential to learn about its benefits in detail.

Once you’ve mastered adding product reviews to Shopify, explore how they can benefit your store.

1. Helps Customers Make Confident Purchases:

Displaying reviews on your Shopify store can support businesses in communicating confidently with their customers. It not only helps them make confident purchases but can also improve the average order value as well as help businesses upsell and cross-sell products.

2. Lowers Cart Abandonment Rate:

Wondering how to add reviews on Shopify and if it’s even worth it? The answer is simple. Over 86% of users consider reviews to be an essential resource when making buying decisions. By adding product reviews to your store, you can reduce cart abandonment rate by 3X and push purchases.

3. Improve Brand’s Reputation & Credibility:

Another reason why businesses should not miss out on incorporating reviews into their Shopify store is because of social proof’s ability to improve a brand’s reputation and credibility. Customers trust brands when they can stay transparent about their products by showcasing existing customers’ genuine reviews.

4. Ideal for Customer Acquisition:

With the increasing competition in the e-commerce space, businesses must provide more than just branded content to help customers relate better to the brand. By providing visual reviews and other forms of social proof, businesses can instill trust in the users and acquire new customers more quickly.

These were some major benefits of adding customer reviews to your Shopify store

How to Add Reviews to Shopify (Detailed Guide)

Now that you know how to use the right review app for your Shopify store, let’s learn how to use it. 

Here is a step-by-step guide to help you learn How to add reviews to Shopify product pages.

With Shopify Review App

Step 1: Install Tagshop

• The first step is to go to the Shopify App Store, search Tagshop, and install the Tagshop app.

• Once the app is installed, login to Tagshop by signing up. Tagshop offers a 14-day free trial to all users, so you can enjoy using the tool for free.  

Step 2: Choose Preferred Platform

• Once you are logged in, you can start collecting content. Choose your preferred source and select a feed type, i.e, from where you want to collect your content. (hashtag, user handle, etc.)

Here, you can fetch all kinds of social proof – from Google reviews to visual reviews in the form of user-generated content from social media channels like YouTube.

• We’ll choose Google Reviews as an example.
• Now, you will see two sources that can fetch Google Reviews. Click on ‘My Places’ and connect the Google account associated with your business. 
• Here, you will see a feed of Google Reviews posted on your Google My Business. Select the reviews you want to showcase on your store and remove irrelevant ones. 

Step 3: Upload Product Catalogue

• At this point, you can upload your product catalog to turn your collected content shoppable. Choose your preferred CMS platform and sync your product list. 
• Once done, you can start adding product tags to the reviews you want to turn shoppable. 

Step 4: Add Reviews to Shopify

• At this step, personalize your feed by changing the feed style from ‘Theme’, customizing it, and adding CTA buttons to make your Shoppable Google Review feed top-notch. Don’t forget to Save Changes. 
• Now, from ‘Gallery Type’ select where you want to publish your gallery. 
• Finally, to add Google Review to Shopify, click on ‘Generate Code.’ Copy the embed code provided and paste it into the backend of your website.

Best Practices to Add Reviews to Shopify Website.

Adding reviews to your Shopify product page is a simple yet impactful way to build trust and boost sales. These are some best practices to seamlessly integrate reviews into your Shopify:

1. Pick An Efficient Review Tool:

The first and most important step is to explore review platforms that can be integrated with your Shopify store and can help you display customer reviews on your e-commerce landing pages. There are various options in the market, you can take the help of the Shopify app store to look for efficient review platforms.

2. Choose the Types Of Reviews You Want to Publish:

Wondering how to add reviews on Shopify but only from specific platforms? Many review tools allow users to collect different types of reviews such as Google reviews, Yelp reviews, or other forms of reviews such as visual reviews from social media platforms. Find out which type of reviews provide the best advantages for your business and pick a platform based on it.

3. Collect Reviews & Integrate Them:

Once you have found the perfect app and know which types of reviews suit your business, the next step of how to add product reviews on Shopify is to collect quality reviews that do justice to your products. Focus on retrieving a variety of reviews and cover everything from product demonstration to features and integrate them on important places on e-commerce touchpoints.

4. Encourage More Reviews:

Once reviews are enabled, encourage your customers to leave feedback by sending follow-up emails after purchase or offering incentives for submitting reviews. Engaging with your audience fosters trust and encourages future purchases.

Bonus:- Make Reviews Shoppable Across Your Store

Tagshop is a powerful visual reviews and ratings platform that stands out from the competition due to its exceptional shoppable features.

With Tagshop you can not only collect all kinds of reviews, including textual reviews from platforms like Google Reviews and visual reviews from channels like Instagram and YouTube but also curate a fully immersive shopping experience. Tagshop allows users to showcase reviews on e-commerce touchpoints and turn them into shoppable.

Here are a few important touchpoints where Tagshop can help Shopify businesses integrate their galleries.

• Homepage: Collect customer reviews manually through QR codes (using the best QR code generator) or via social channels, curate a personalized feed, and integrate it into your e-commerce store’s homepage.
• Product Pages: Integrate reviews selectively on product pages and establish trust. Retain your customers and motivate them to make purchases more confidently.
• In-emails: Integrate reviews in your emails and host campaigns that drive trust and boost credibility. Showcase visual product reviews and allow customers to make purchases directly from tagged content.
• Landing Page: You can integrate product reviews on your landing page at strategic locations, allowing customers to shop directly from tagged content.

Final Note

If you are a Shopify store owner finding the answer to how to add reviews to Shopify and looking for effective ways to leverage your brand’s hard-earned social proof, then the above-mentioned strategies are just what you need to implement in your marketing.

By displaying authentic customer testimonials of all kinds on important touchpoints, brands can transform their business and experience a revenue boost like never before.

Frequently Asked Questions