For every e-commerce business, the scope of sales is often more than what reaches the checkout window. According to statistics, about 10% to 30% of most e-commerce revenue is generated through Upsells. So, it is fair to say that upselling plays a crucial role in expanding the scope of sales. By finding the best upsell apps for Shopify, you can encourage customers to explore and add more products to their cart before reaching the checkout.
Let’s find out more about it.
What is an Upsell App on Shopify?
An upsell app of Shopify is a tool or platform designed to help businesses create upsell opportunities for their brand. With the help of an efficient upsell app, brands can increase their average order value by encouraging customers to spend more money through targeted and strategic upselling techniques.
Upselling involves offering customers additional or related products, bundled discounts, or one-click purchase capabilities that complement their original purchase. As the name suggests, these apps are compatible with Shopify stores and can be found on the Shopify app store.
10 Best Upsell Apps For Shopify To Increase Your AOV
Upselling, as we have read, is a great support system for e-commerce businesses and can greatly affect the average order value and overall revenue of businesses. It is essential to find a Shopify upsell app that suits your business’s needs most accurately.
In this section, we have created a listicle of best upsell apps for Shopify:
1. In Cart Upsell & Cross Sell
In Cart Upsell & Cross Sell is one of the highest-rated best upsell apps for Shopify 2024 designed to capture customers’ attention right before they proceed to checkout. The app is a must-have tool for e-commerce businesses.
It seamlessly integrates with the shopping cart, allowing businesses to display more products for upselling and cross-selling on the checkout window. This app enables businesses to strategically present complementary or upgraded products, increasing the overall order value.
2. Selleasy
Selleasy is an upsell app built especially for Shopify. It is known for simplifying the upselling process for Shopify store owners, providing an intuitive platform to create and manage upsell offers.
With Selleasy, businesses can help customers bundle related products and services and showcase related or premium products to customers during shopping. The app focuses on user-friendly functionality, making it easy for merchants to implement effective upselling strategies and ultimately boost their average order value.
3. Honeycomb
Honeycomb is another of the best upsell apps for Shopify 2024, offering powerful upsell and cross-sell features. The app supports businesses in featuring best-related products on important landing pages, such as, the product page, checkout page, post-purchase, and thank you page.
Honeycomb assists business merchants in presenting tailored upsell offers, creating a more engaging shopping experience. The goal is to increase sales by showcasing products that align with individual customer interests.
4. Tagshop
Tagshop is a shoppable UGC platform and a popular e-commerce tool that goes beyond upselling. The tool provides base upselling and cross-selling features by allowing users to integrate shoppable feed into their e-commerce landing pages, such as the homepage and product detail pages.
Additionally, it lets users add multiple product hotspots. By activating product hotspots, businesses can tag multiple products in a single content, helping businesses upsell and cross-sell seamlessly, improving the AOV.
5. Bold Upsell
Bold Upsell is one of the best upsell apps for Shopify 2024, that empowers e-commerce businesses with the flexibility to create compelling upsell and cross-sell offers.
Whether encouraging customers to add complementary items to the cart with their original order or offering them with special promotions, Bold Upsell provides a range of features to maximize the average order value.
The app’s user-friendly interface and customization options make it a popular choice for businesses looking to implement effective upselling strategies.
6. Candy Rack – All-in-one Upsell
Candy Rack is an upsell app for e-commerce platforms, particularly designed for Shopify. It allows merchants to create upsell and cross-sell offers to increase the average order value.
The tool allows four upsell placements – add to cart, checkout, post-purchase, and thank you page. Additionally, Candy Rack also provides one-click AI-powered recommendations for relevant offers.
7. ReConvert
ReConvert upsell is one of the best upsell apps for Shopify 2024 and specializes in upsell opportunities for businesses like post-purchase upsells, thank you page upsells, and discounted upsells for additional sales.
By offering personalized and enticing post-purchase offers, ReConvert aims to capture customers’ attention when they are in a positive post-purchase mindset. The app allows merchants to create visually appealing upsell offers that enhance the overall customer experience and drive additional revenue.
8. CartHook
CartHook stands out for its post-purchase one-click upsell functionality. The app enables businesses to create targeted post-purchase offers that customers can accept with a single click, bypassing the full checkout process.
By streamlining the upselling experience, CartHook enhances convenience for customers and increases the likelihood of them adding more products to their order after completing a purchase.
9. Frequently Bought Together
Frequently Brought Together assists businesses in activating one-click purchase capabilities. The app strategically showcases products that are commonly purchased together, leveraging the idea that customers may find value in buying related items.
By suggesting complementary products, Frequently Bought Together aims to increase the average order value by prompting customers to add additional items to their cart.
10. Wiser Product Recommendations
Wiser is a popular upselling tool that allows businesses to seamlessly showcase smart product recommendations on their store, elevating your average order value and conversion rates.
Wiser offers an array of upselling features such as post-purchase upsells, frequently bought together, and checkout upsells.
By leveraging these upsell apps, Shopify store owners can implement effective marketing strategies to maximize the value of each customer transaction. These apps contribute to a more personalized and dynamic shopping experience, ultimately helping businesses increase average order value and profitability.
Upselling Vs. Downselling Vs. Cross Selling: Key Differences
Here are a few key differences between upselling, downselling, and cross-selling. While all three strategies differ in some way, they are equally important for e-commerce businesses to improve their overall revenue.
| Upselling | Cross-Selling | Downselling |
| Encouraging customers to buy a more expensive item through product recommendations, etc. | Suggests additional or related products to buy along with the original buy. | Offers customers a less expensive or alternative item. |
| This comes into play while the customer is viewing a product or exploring your store. | Cross-selling usually takes place when the customer is about to complete the purchase. Related products are displayed on the checkout page. | Downselling happens during a scenario where the customer abandons the cart or leaves the purchase incomplete. |
| Increase the average order value by promoting a higher-priced product. | Increase the variety of products in the customer’s cart, and improve average order value and revenue. | Retains the sale by presenting a more affordable option. |
It’s important to note that while these strategies differ, they can be combined to create a comprehensive and effective sales approach. The key is to understand customer preferences, tailor offers accordingly, and enhance the overall shopping experience.
Conclusion
In conclusion, upselling is a powerful e-commerce strategy businesses cannot miss out on. Especially during times like today, when e-commerce competition is on a relentless high, relying on an efficient platform to help your business grow in any way is an important non-negotiable.
In this blog, we have provided you with a researched listicle of best upsell apps for Shopify 2024. We hope the provided list of blogs can help you find the most suitable pick, ultimately helping you grow your AOV and sales.
Frequently Asked Questions
What are Upsell Apps?
Upsell apps are tools or platforms that enable businesses to boost average order value and revenue by offering smart product recommendations, creating product bundles, and showcasing co-related products into checkpoints like the checkout page and thank you page.
What is an example of Upsell on Shopify?
An example of upsell is when a customer adds a product, such as a bottle of tomato ketchup to their cart, and the website suggests upgrading it to a bigger bottle of the same product before completing the purchase. The goal is to persuade customers to spend more by offering relevant and desirable add-ons.
How do I Upsell my Product on Shopify?
To upsell on your Shopify store, you can use Shopify apps that are specially designed to help businesses display related or complementary products on product pages or create discounted bundles that encourage customers to buy a set of items together.
