Let’s face it. Owning a Shopify store is a dream come true. However, driving traffic towards it is the worst nightmare for many Shopify store owners. You’ve got a fantastic product, but the potential would be wasted if nobody sees it.
More than 3500 Shopify store owners in February 2022 concluded that the average conversion rate for a Shopify store was 1.5%. So, you are not alone if you struggle to pull conversion or traffic for your Shopify stores.
This means that out of every 100 prospects coming to a Shopify store, only two make the purchase.
But here is the good news: there are tons of practical strategies that can help you drive traffic to the Shopify Store. In this blog, we will talk about different ways to drive traffic to your Shopify store.
Without any further ado, let’s get started.
8 Different Ways to Drive Traffic to Shopify Store
In 2024, there will be more than 4.4 million live Shopify stores globally. Creating a Shopify store is easy, but managing it takes time and effort. Look at some of the easiest ways to drive traffic to the Shopify store.
1. Optimize Your Shopify Store for SEO
Optimizing your Shopify page for SEO is a valuable growth strategy. Here are some ways to optimize and drive traffic to the Shopify store.
On-page SEO tips
Search engines like Google have guidelines about how they read a site and what they value. Based on these factors, search engines rank any site. While these factors might change over time, the principle remains the same. Here are some on-page SEO checklists:
- Keyword Research: Keywords are nothing but understanding the terminology your potential customers use to find the products you sell. The next step involves incorporating these terms into your content. Go through many Shopify store examples in your niche, understand their approach, and then take action.
- Metadata Optimization: Metadata is the information that does not appear on your website but is visible to search engines. Each search engine has slightly different metadata, the most important being title tags, descriptions, and robots.
- Content Optimization: Refine and enhance the content present on your website. This process includes a content quality check, including good keyword weightage. To improve readability and quality, consider using an Al paraphrasing tool to enhance your existing content.
Off-page SEO strategies
If you are wondering how to drive traffic to the Shopify store, you must complete an off-page strategy. Any off-page strategy includes optimization to improve a website’s ranking and visibility. Look at the five best off-page strategies to improve traffic for your Shopify store.
- Backlinks Creation: A Backlink is a link from an external website to your Shopify store. Backlinks are practical for your Shopify store since they work both ways. First, it helps the search engine to know that the page is credible and reliable. Second, they drive quality traffic to your website.
- Guest Blog: Crafting a guest blog is another form of backlink creation. However, it has more benefits than that. A guest blog helps build industry relationships, expose the brand to a newer audience, and make the brand a thought leader.
- Use Social Media Strategy: As per the statement made by Google in 2014, social likes and shares do not affect the ranking on your website. However, we must recognize that social media engagement can significantly increase your Shopify store.
Technical SEO
Technical SEO is the process of optimizing the website’s functionality. This helps the users to improve their ranking. To improve the technical SEO of the Shopify store, users need to follow the best SEO practices and formatting rules to make the content scannable. Here is the checklist for technical search engine optimization.
- Improve UX to increase the conversion rate. Inspect to know which element of your pages are least effective.
- Listen to the website visitors. Use surveys and feedback to capture the essence of customers’ voice.
- Use heatmaps and recordings to know what drives customers to the Shopify store.
2. Leverage Content Marketing
Content marketing is an inbound digital marketing that helps users attract customers’ attention to their Shopify store. This is why Content marketing is a potential answer to how to drive traffic to your Shopify store. However, this requires a holistic approach that includes every platform.
Blog creation
As per the statistics by Demand and Metrics, companies that post blogs produce an average of 67% more leads than those that don’t. So, if you are one of those Shopify store owners pondering, “It is just a blog,” you might lose traffic. Find topics related to your niche and blogs that intrigue your readers to explore your website. Incorporate keywords into your blog posts to improve their visibility on Search engines.
Video Content
Video marketing is a form of content marketing that works on the principle of creating, producing, and sharing relevant content with the target audience. Believe it or not, it is one of the best ways to drive traffic to Shopify stores. Create engaging videos about your products and services and add a call to action inviting viewers to the Shopify store. You can also showcase videos on your Shopify product pages.
User-Generated Content
User-generated content is unpaid and unsponsored. This type of content is created by real users expressing their experience with the brand. When business owners incorporate UGC into their content marketing plan, it becomes a trusting factor for the brand. Most importantly, brands use UGC as one of their prime Shopify marketing strategies.
3. Utilize Social Media Marketing
Creating a Social media strategy for your Shopify store is a crucial step in marketing. In fact, many businesses have also admitted that social media has helped them get Shopify sales. Explore many channels; let your content flow and get engagement. However, an excellent social media marketing strategy can help business owners drive traffic to Shopify stores.
1. Platforms to focus on
Choosing social media platforms to market their business is a tough call for business owners. Nothing matters regarding audience engagement; not even the size of the Facebook platform, for example, has the maximum number of users. However, if your target audience uses Snapchat, that’s where you must be.
2. Strategies
A successful social media strategy starts with knowing the audience better. This helps the business owners to figure out where they should be more active. Along with that, business owners also need to define their brand identity.
4. Implement Email Marketing
In today’s digital age, marketers are using several tactics for questions like how to drive traffic to Shopify stores. Regardless of the mode of communication chosen to talk to the customers, email marketing stays at the top of the mix.
1. Building An Email List
Building and nurturing an engaged and active email list is crucial to driving traffic to Shopify stores. One of the businesses’ biggest struggles during this process is coining their long subscriber list. However, to move past this issue, businesses can opt to curate short and scannable email content for the readers. Regularly create engaging content for the email subscribers. Along with that, participate in the community activities to increase visibility. Businesses can also utilize visual content and incorporate a shoppable gallery into their email. By integrating shoppable UGC galleries into their emails, brands can immediately reach out to the reader.
2. Experiment With Types Of Email Campaigns
Email campaigns are never and should never be launched in a jiff. They are planned and strategized. If a Shopify store owner faces cart abandonment issues, incorporating a Shoppable UGC gallery related to the desired product in the email is a great idea. This helps the business owners to ignite emotions and positively push the decision.
Additionally, Shopify store owners can utilize the Shpoople gallery in email for re-engagement emails. Let’s say some of your email subscribers have not opened your email in the last two months. Emailing them with actionable visual content like Shoppable Gallery would be a great way to revive your readers.
5. Invest in Paid Advertising
Business owners must present their products and services to their target audience to drive traffic to Shopify stores. With paid social media ads, business owners can create highly targeted ad campaigns to attract the attention of potential customers.
1. Google Ads
Google Ads are one of the best ways to enhance your Shopify store ranking and lead generation. Implementing server side tagging can further optimize your ad campaigns by improving data accuracy and user tracking, ensuring that you get the most out of your marketing efforts.
2. Social media ads
The social media platforms offer specific ad targeting. When Shopify store owners choose to run social media ads, it helps them promote your Shopify stores by micro-target and reach a genuinely interested audience in their products and services. This helps the business owners to maximize their ad spend.
3. Retargeting ads to convert previous visitors
Retargeting ads serve people who have already visited your website. Retarget ads personalize the message to resonate with the potential buyers.
6. Collaborate with Influencers and Affiliates
With an extensive and engaged audience, influencers and affiliates can be your answer to- How can you drive traffic to Shopify stores? Collaborating with influencers can broaden the horizon by amplifying the brand’s reach.
1. Finding The Right Influencers
Getting a relevant influencer for an ecommerce brand can be tiring and confusing. However, with tools like Tagshop, Shopify store owners can find the best creators and influencers. Tagshop allows users to filter and search for influencers from different geographies and locations. Users can use the tool to directly message the influencer or creators for rights management.
2. Setting Up An Affiliate Program
Another way to increase traffic to Shopify stores is by using the Affiliate program. Business owners can collaborate with influencers and celebrities to be their affiliate partners and enhance their brand visibility.
7. Enhance Customer Experience
Enhancing customer experience is a crucial way to drive traffic to Shopify stores. You can also collect customer reviews for your services and incorporate them into your marketing strategy.
Read more about how to add reviews to shopify.
Here is how you can manage customer experience effortlessly.
1. User-friendly website design
A website design defines how the customer’s first impression will be. It helps the user to express the brand and its offers. This also includes a well-defined navigation route, which will also help you improve your conversion rate.
2. Excellent customer service
The more loyal customers a business has, the more Shopify Store traffic it will receive in the future. This happens because these loyal customers will likely refer their friends and family to your business.
3. Offering incentives
Providing different incentives brings more visitors and engagement to the Shopify store. These incentives include gifts, discount codes, white paper free ebooks, etc.
Conclusion
We are at the end of this blog and have covered all the possible answers: how to drive traffic to Shopify store for free. As a business owner, questions like How to drive traffic to the Shopify store and how to get customers on Shopify are haunting. However, one can easily conquer the Shopify game with the proper guidance.
We have mentioned all the tactics you can use to drive traffic to the Shopify store. Go ahead, try all these strategies, and see your business grow.
Frequently Asked Questions
SEO helps the search engine understand the website‘s content, making it easier to index and rank it based on the user’s search intent.
Consistently posting relevant social media content on targeted platforms is a good way to promote your Shopify store. You can create engaging social media content to improve your brand visibility and SEO.
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