How To Embed Video On Website – A Comprehensive Guide

how to embed video on website
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Statistically speaking, a website only has about 0.52 seconds to grab the attention of a website visitor substantially. 

Does the number baffle you a bit? Considering the efforts it already takes to convert your website visitors to shoppers, brands now have to focus on strategies that keep people hooked from the get-go.

If you are looking for a solution, the question you’ve got to be asking is – How to embed video on website?

Studies suggest, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Making our point, even more, clearer in stating the importance of embedding videos on websites. 

Now, before we begin, let us first understand the term by definition.

What Does Embedding A Video Mean?

Embedding a video simply means taking a video from an external source, such as social media, or manually uploading it and integrating it into the website’s suitable landing pages. 

This strategy has various advantages, especially for e-commerce businesses that embed video into their home pages and product pages to showcase their products in video format for better visualization. 

This strategy is not only a trend, but also an important marketing strategy that has been benefitting brands in several ways.

Let’s learn how to add video to website from different channels. 

Lets Embed Video On Your Website.

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How To Embed Video In A Website: Step-By-Step Guide

In this guide, we will help you learn how to embed video on website. If you are an e-commerce website:

  • HTML
  • WordPress
  • Woocommerce

You can embed video on website easily with these steps:

  1. Generate and embed code for the video that you want to integrate into your website’s landing pages.
  2. Now, go into the edit mode or settings mode of your page. 
  3. Go to the section where you want to embed your video, such as the home page, product pages, website header, or footer. 
  4. Now, paste the generated embed code into your website and click on ‘Save.’

That’s all! In these simple steps you can easily embed your videos into the website. 

It’s simple but not the best way to showcase your valuable social content that can actually drive high revenue and triple your growth. 

Want to learn how to build better and more responsive galleries? In the coming section we will help you create video galleries from popular source networks and embed them into your website. 

How To Add Video To A Website From Different Sources Networks?

If you want to learn how to embed video on website, in this section we are about to talk about Tagshop, a shoppable video and social commerce platform that allows users to collect videos from different source networks, curate a shoppable gallery and embed it into your website seamlessly. 

Tagshop makes adding video to website 3x simpler with its immersive features. The tool allows users to collect videos from the following channels:

1. YouTube

Collect long-form videos, as well as YouTube Shorts via channel URL and curate them into a shoppable gallery. Embed the gallery into your website’s pages and boost engagement.

2. Facebook

Fetch all types of video content from Facebook via hashtags, user handles, or tagged content. Curate a captivating gallery and add product tags to make your content shoppable and embed it into your e-commerce store.

3. Instagram

Collect video content from Instagram, such as stories and reels from hashtags, user handles, stories, or tagged content. Curate the collected content into a themed gallery, turn it shoppable, and embed it into your e-commerce touchpoints.

4. SnapUp

Manually collect and aggregate video content from your users via QR Code displayed on your website and showcase it on your website’s pages in real-time.

5. TikTok

Collect video content from tikTok via hashtags, user handle and other sources. Build a gallery from the collected TikTok content and embed it seamlessly into your website’s valuable touchpoints.

Benefits Of Embedding Video On Your Website

Embedding videos on website is a powerful strategy that can benefit e-commerce businesses and websites in several ways. Here are some of the significant advantages of having a gallery of video content embedded into any website: 

1. Improved Product Visualization

Videos offer a captivating way to showcase your products or services. They provide a more immersive experience than static images or text alone, allowing potential customers to see your offerings in action from multiple angles. This can lead to better understanding and appreciation of what you offer, ultimately increasing the likelihood of conversion

2. Boosts Customer Engagement 

Showcasing engaging video content such as UGC and Influencer collaboration content attracts and holds the attention of your customers. By incorporating videos into your website, you can create engaging content that pushes visitors to spend more time on your site. Whether it’s a product demonstration, a tutorial, or other compelling videos that can entice users to explore further and interact with your brand.

3. Establishes Trust & Credibility

The best benefit of embedding videos into your website it being able to showcase genuine feedback and testimonials from customers that have rated your brand highly. Once you integrate this video content, you can showcase your authenticity and expertise. This transparency can go a long way toward building credibility and fostering trust with potential customers.

4. Expands Social Reach 

When visitors see your website equipped with engaging video content from other customers, they are more likely to feel inspired and create content for a brand themselves. This helps in boosting the reach of the brand on social media channels, as well as benefits the business in reaching more people organically. 

5. Makes Website Look Appealing  

An immersive gallery of videos showcasing your products in action can substantially improve the overall look and appeal of your website. By embedding a gallery, businesses can benefit from them by enhancing their brand’s visibility and strengthening their identity. 

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How Can You Make Your Embedded Videos Shoppable With Tagshop?

Wondering how to embed video on website and turn them shoppable to generate the best value? With Tagshop, you can not only aggregate videos from all major social media platforms, but also curate an engaging gallery of the collected content and add product tags on each post to turn them shoppable. Tagshop simplifies the procedure of collecting, curating, and publishing the shoppable galleries on website pages and completes it in only a few simple steps. 

Let’s learn how: 

how to embed video on website

Step 1: Collect Content 

  • Login to Tagshop and pick your preferred source network and source from the provided options (hashtags, user handle, stories) to collect content. 
  • Click on ‘Create Feed’ to continue. 

Step 2: Tag Products 

  • Upload your product catalog. If you are a Shopify user, connect your shop to automatically fetch your products. 
  • Or, click on ‘More’ to explore other options such as Bigcommerce, Magento and Woocommerce. 
  • Once uploaded, go to ‘Content’ from the dashboard and click on ‘Tag products’ and start adding product tags to your content. 

Step 3: Customize & Publish 

  • Now, go to ‘Website’ from the side dashboard to personalize your feed by choosing a theme and customizing it by adding CTA buttons, backgrounds, etc. 
  • Click on ‘Save Changes’ and ‘Generate Code.’

Now, at this point you will be taken to the final step in your journey, i.e., embedding the feed into your website’s touchpoints. Tagshop offers various e-commerce platforms for users.

Let’s learn how each one works: 

how to embed video on website

Embedding Video On Different Platforms

1. WordPress

If you are a WordPress website, select ‘WordPress’ from the provided e-commerce platform. On the screen you will see an embed code and the steps to integrate your created gallery into your website. Simply follow the instructions, and your gallery is embedded! 

2. Shopify

If you are a Shopify store, choose ‘Shopify’ from the given e-commerce platforms. On the screen, you will see an embed code along with the steps to embed the collected gallery into your Shopify website. Follow the instructions and your video gallery will be embedded seamlessly. 

3. Custom Coded

In case you don’t run on any of the provided platforms, you can generate a custom code. Click on ‘Other’ from the provided list of platforms and on the screen you will see the code along with the steps to publish the gallery. Follow the instructions, and the shoppable video gallery will be embedded into your website. 


Consumers are tired of having the same shopping journey for so long. It’s time to stand out from the competition by providing them with a unique experience that excites them and inspires them to explore your brand thoroughly. 

In this blog, we have discussed how to embed video on website seamlessly. By integrating videos in all the right places, businesses can build a highly engaging and interactive shopping journey for consumers, allowing them to make better-informed buying decisions.

Frequently Asked Questions

Can I embed videos on any website platform?

Yes, users can embed videos on all website platforms. There are many third-party apps like Tagshop that offer a range of e-commerce platforms including Shopify, WordPress, Magento and Woocommerce for seamless integration of social content.

How do I embed an online video in HTML?

With Tagshop, users can easily embed social content into their HTML website. Tagshop offers seamless integration with HTML that allows users to publish their shoppable video galleries on the website by generating a unique embed code and paste it into the backend of the HTML website.

How can I track the performance of embedded videos on my website?

Tagshop offers a detailed analytics feature that helps users get deep insights into how well the galleries are performing. You can check the number of clicks, and total visitors on your websites and even find out how much revenue the embedded galleries have generated.

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