How to Embed Videos on a Website – A Beginner’s Guide

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Statistically speaking, a website only has about 0.52 seconds to grab a website visitor’s attention substantially. 

Does the number baffle you a bit? Considering the efforts it already takes to convert your website visitors to shoppers, brands now have to focus on strategies that keep people hooked from the get-go.

If you are looking for a solution, the question you’ve got to ask is, how do I embed a video on my website?

Studies suggest, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Making our point even clearer is stating the importance of embedding videos on websites. 

Now, before we begin, let us first understand the term by definition.

What is Video Embedding?

Embedding a video simply means taking a video from an external source, such as social media, or manually uploading it and integrating it into the website’s suitable landing pages. 

This strategy has various advantages, especially for e-commerce businesses that embed video into their home and product pages to showcase their products in video format for better visualization. 

This strategy is not only a trend but also an important marketing strategy that has benefited brands in several ways.

Best Networks to Collect Video Content

If you want to learn how to embed video on a website, this section will discuss Tagshop, a shoppable video and social commerce platform that allows users to collect videos from different source networks, curate a shoppable gallery, and seamlessly embed them into their website. 

Tagshop makes adding video to the website 3x simpler with its immersive features. The tool allows users to collect videos from the following channels:

1. YouTube

Collect long-form videos and YouTube shorts via channel URLs and curate them into a shoppable gallery. Embed the gallery into your website’s pages and boost engagement.

2. Facebook

Fetch all types of video content from Facebook via hashtags, user handles, or tagged content. Curate a captivating gallery and add product tags to make your content shoppable and embed it into your e-commerce store.

3. Instagram

Collect video content from Instagram, such as stories and reels from hashtags, user handles, stories, or tagged content. Curate the collected content into a themed gallery, turn it shoppable, and embed it into your e-commerce touchpoints.

4. SnapUp

Manually collect and aggregate video content from your users via a QR Code displayed on your website and showcase it on your website’s pages in real time.

5. TikTok

Collect video content from TikTok via hashtags, user handles, and other sources. Build a gallery from the collected TikTok content and embed it seamlessly into your website’s valuable touchpoints.

6. Vimeo

Collect engaging videos posted on Vimeo via your account’s user handle. Curate a gallery from the aggregated content and add product tags to turn the content shoppable. Seamlessly embed the shoppable feed into your e-commerce touchpoints.

How to Generate Code to Embed on Website? 

In this section, we will learn how to generate code for videos from various social channels and embed it into your website seamlessly. 

1. How to Embed YouTube Video

Are you looking for a simple method to generate embed code and integrate YouTube videos into your website easily? 

Here are a few simple steps: 

• The first step is to go to YouTube and play the video you want to embed. 
• For the next step, click on SHARE
• You will see various options. Here, click on Embed
• A box will appear showcasing an embed code. Copy the HTML Code
• Now, you can easily paste the embed code on your website. 

2. How to Embed Facebook Video

In this section, we will help you learn how to embed Facebook videos into your website in a few simple steps. 

Let’s begin:

• First, you must log in to your Facebook account on a computer.
• Now, go to the video you want to embed into your website. 
• Click on the three dots (Options) provided on the post. And select Embed

Note: Ensure the video’s privacy settings are set to Public. Otherwise, you will not be able to embed the Facebook video. 

• Copy the embed code and paste it into your website’s backend. 

3. How to Embed Instagram Video

If you are looking for an easy way to embed Instagram videos into your website’s landing pages, you are at the right place. Here are a few simple steps:

• Firstly, log in to your Instagram account on a computer or mobile browser. 
• Next, pick the video you want to embed into your website. 
• Click on the three dots (Options) at the top corner of your posts. 

Note: Make sure that the video is posted in a public account. Otherwise, you will not be able to embed it.

• Select ‘Embed’ and you will see a box with an embed code. 
• Copy this code and embed it into your website’s backend. 

4. How to Embed TikTok  Video

If you are an e-commerce brand with a prominent presence on TikTok and are looking to embed your most viral content into your website, we will help you learn how. 

Follow these steps to begin: 

• The first step is to log in to your TikTok account on a computer’s web browser. 
• Now open the video that you want to embed.
• Click on Share > Embed. 
• A pop-up window with an embed link will appear here. Copy the link and paste it into your website’s backend. 

5. How to Embed Vimeo Video

If you want to leverage a Vimeo video and embed it into your website, you’re at the right place. Here, we will show you how to embed your favorite Vimeo video into your website’s landing pages in just a few steps. 

• First, choose a video by visiting the Library to see all your videos. 
• Open the settings page and click on the Embed button. 
• A pop-up window will appear with an embed code displayed. 
• Copy the code and paste it into the backend of your website.

How to Embed Video Code on Different Platforms: All CMS Explained

This guide will help you learn how to embed video on the website.

1. How to Embed Video on an HTML Website
2. How to Embed Video on a WordPress Website
3. How to Add  Videos on a WooCommerce Website
4. How to Embed Video on the Shopify Website 
5. How to Display Video on the Wix Website 

Getting Started:

1. How to Embed Video on an HTML Website

Step 1: Edit Your HTML

The first step is to access the backend of your HTML website and locate where you want to embed a video—it could be a page, post, or section. From here, find the section in the code where you wish the video to be displayed and move your cursor there.

Step 2: Copy Your Embed Code

For the next step, copy the embed code of your video. As we have explained in the above section, you can generate the embed code of a video posted on any social media channel, for example, Facebook, Instagram, or TikTok, following the provided steps. 

Step 3: Paste the Embed Code Into Your HTML

For the final step, simply paste the generated embed code into the section on your HTML website. Save the changes you have made and publish the website. That’s all! Your video will now be embedded into the website. 

2. How to Embed Video on a WordPress Website

If you want to embed a video into your WordPress website, you can do it by following two 2 methods. The first method requires users to paste the video’s URL into the video player simply.

This method is available when embedding video from limited platforms, such as YouTube, Vimeo, and Animoto. The second method is by pasting an embed code. Let’s learn how:

Method 1 – Using Video URL

• Open the video you want to embed from your preferred social media channel to your website on a computer. (For example, Vimeo and YouTube)
• Copy the URL of the video you want to embed. 
• Paste the URL into the Visual editor on your WordPress website’s backend. And you’re done! Your video will now be visible on the website.

This simple method lets you easily embed your video into your WordPress website or blog. 

Now, let’s learn the second method. 

Method 2 – Using Embed Code

• First, open the text editor and turn it into Edit mode on your WordPress website. 
• Create a custom HTML code for the second step by clicking the ‘+’ icon. 
• Now copy the generated code of the video you want to embed and paste it into the section. 
• Once done, save the changes and publish your website. 

3. How to Add Videos on a WooCommerce Website

Step 1: Go Into Edit Mode

The first step is to go to WooCommerce > Settings. Here, you will see the ‘Featured Videos’ tab. Click on the checkbox to enable Featured Videos and choose how you want to add the video to your WooCommerce website. 

Step 2: Upload The Video 

You will see two options: ‘Custom URL’ and ‘Upload Video.’ Choose the custom URL option, and in this section, you can enter the URL of your video posted on platforms like YouTube, Vimeo, or Dailymotion.

Note: Using a video URL was one method to embed videos on your WooCommerce website. We will help you learn how to add video to your WooCommerce website using embed code. 

Steps to Embed Video with Video Embed Code: 

• Log in to your WooCommerce website, access the admin panel, and edit the page.
• Copy the generated embed code for your preferred video.
• Paste the embed code where you want the video widget to appear on your website. 
• Finally, save changes and publish the website. 

4. How to Embed Video on the Shopify Website 

If you are looking for a way to embed videos on your Shopify website, here are a few simple steps you can follow. 

Steps to Embed Video: 

• Log into your Shopify admin and click on ‘Themes’ from the side dashboard.
• Now, you will see a window with your current theme displayed. Click ‘Customize,’ and a dashboard with customization options will appear. 
• From here, scroll down and click ‘Add Section’ > ‘Video.’
• The ‘Video’ section will be added to your dashboard. Now drag it and place it where you want to display it on your Shopify website. 
• Once done, video settings will appear on the opposite side. 
• Paste the URL of the video you want to embed. Save Changes, and your video will be embedded into your Shopify website. 

Note: You can install our Free Shopify App to Embed Videos into Your Store

5. How to Display Video on the Wix Website 

Embedding a video on your Wix website is quite simple. The platform offers two methods through which businesses can display any video from social media channels on their website. 

The first method is embedding videos with a URL. The second method is embedding video with an embed code. 

Let’s begin. 

Method 1. Embed Videos with a URL

• The first step is to log in to your Wix admin. From the side dashboard, click on the ‘+’ icon and select Video. Then, under the ‘Single Player’ tab, you will see platforms like Facebook, YouTube and Vimeo.  Select the source you’d like to add from.

• If you already have a video added, click ‘Change Video’. Here, you can add the URL of the video you want to display. Various options are available, so you can also adjust playback and control options.

• Once done, save the changes and publish the website. Your video is now embedded. 

Method 2. Embed Videos with an Embed Code

• The initial steps are the same as mentioned in the first method. From your Wix admin’s dashboard, click on the ‘+’ button, and at the bottom, click on ‘More.’
• Now, go to Embeds > HTML Frame 
• Paste your embed code in this frame and save the changes. Your video will be embedded successfully. 

How Can You Make Your Embedded Videos Shoppable With Tagshop?

How do you embed videos on a website and make them shoppable to generate the best value? With Tagshop, you can aggregate videos from all major social media platforms, curate an engaging gallery of the collected content, and add product tags to each post to make them shoppable. Tagshop simplifies collecting, curating, and publishing the shoppable videos on website pages and completes it in only a few simple steps. 

Let’s learn how: 

Step 1: Collect Content 

• Login to Tagshop and pick your preferred source network and source from the provided options (hashtags, user handle, stories) to collect content. 
• Click on ‘Create Feed’ to continue. 

Step 2: Tag Products 

• Upload your product catalog. If you are a Shopify user, connect your shop to fetch your products automatically. 
• Or, click on ‘More’ to explore other options such as Bigcommerce, Magento, and Woocommerce. 
• Once uploaded, go to ‘Content’ from the dashboard, click ‘Tag products,’ and add product tags to your content. 

Step 3: Customize & Publish 

• Now, go to ‘Website’ from the side dashboard to personalize your feed by choosing a theme and customizing it by adding CTA buttons, backgrounds, etc. 
• Click on ‘Save Changes’ and ‘Generate Code.’

At this point, you will be taken to the final step in your journey, embedding the feed into your website’s touchpoints. Tagshop offers various e-commerce platforms for users.

Let’s learn how each one works:

How to Embed Videos on Any Website 

Benefits Of Embedding Video On Your Website

Embedding videos on a website is a powerful strategy that can benefit e-commerce businesses and websites in several ways. Here are some of the significant advantages of having a gallery of video content embedded into any website: 

1. Improved Product Visualization

Videos offer a captivating way to showcase your products or services. They provide a more immersive experience than static images or text alone, allowing potential customers to see your offerings in action from multiple angles. This can lead to better understanding and appreciation of what you offer, ultimately increasing the likelihood of conversion

2. Boosts Customer Engagement 

Showcasing engaging video content such as UGC and Influencer collaboration content attracts and holds the attention of your customers. By incorporating videos into your website, you can create engaging content that pushes visitors to spend more time on your site. Whether it’s a product demonstration, a tutorial, or other compelling videos that can entice users to explore further and interact with your brand.

3. Establishes Trust & Credibility

The best benefit of embedding videos into your website it being able to showcase genuine feedback and testimonials from customers that have rated your brand highly. Once you integrate this video content, you can showcase your authenticity and expertise. This transparency can go a long way toward building credibility and fostering trust with potential customers.

4. Expands Social Reach 

When visitors see your website equipped with engaging video content from other customers, they are more likely to feel inspired and create content for a brand themselves. This helps in boosting the reach of the brand on social media channels, as well as benefits the business in reaching more people organically. 

5. Makes Website Look Appealing  

An immersive gallery of videos showcasing your products in action can substantially improve your website’s overall look and appeal. Businesses can benefit from embedding a gallery by enhancing their brand’s visibility and strengthening their identity.

Frequently Asked Questions