The Internet has become a massive marketplace for every industry, and the travel industry is no exception. Establishing a strong online presence is the top agenda of almost every travel brand to ensure maximum reach. This is when the need for travel influencers arises. Through influencer marketing, brands can reach more people and create impactful social proof, increasing brand reputation.
Multiple influencer marketing campaign examples include a travel influencer in a travel blog, integrating various brands, including hotels to stay, restaurants to eat at, places and services to check out, etc. With the right influencer, brands can show their best side to travelers, significantly increasing their revenue.
Find out everything you need about travel influencer marketing, and start your influencer discovery today with this blog. We’ve provided a list of some of the most influential UGC creators who can strengthen your market presence and positively impact your sales.
List of Top Travel Influencers:
1. Murad Osmann and Nataly Osmann
Murad and Nataly Osmann are renowned travel influencers known for their iconic “Follow Me To” photography series. Their images depict Nataly leading Murad by the hand to stunning global locations, creating a visually captivating and romantic narrative. The duo has amassed a massive following by sharing their travel adventures and inspiring couples to explore the world together. Their content often focuses on luxury destinations, fashion, and creating unforgettable memories.
2. Chris Burkard
Chris Burkard is a world-renowned Instagram travel influencer and landscape photographer who is celebrated for his breathtaking images of nature and outdoor activities. His work captures the raw beauty of remote locations, from surfing epic waves to exploring untouched landscapes. Burkard’s photography has inspired countless individuals to embrace a life of adventure and connect with the natural world. His content often features extreme sports, wildlife encounters, and the spirit of exploration.
3. Kiersten Rich (The Blonde Abroad)
Kiersten Rich, known as The Blonde Abroad, is a female travel influencer who has built a strong following by showcasing a glamorous and luxurious travel lifestyle. Her content focuses on high-end destinations, fashion, and wellness. Rich offers her audience a glimpse into luxury travel, recommending accommodations, dining, and activities. Her engaging personality and stunning visuals have made her a popular figure in the travel industry.
4. Expert Vagabond (Matt Karsten)
Matt Karsten, or Expert Vagabond, is a budget travel expert who has gained a loyal following by sharing tips and tricks for exploring the world on a limited budget. His content focuses on affordable accommodations, delicious street food, and off-the-beaten-path destinations. Karsten’s practical advice and inspiring stories have helped countless travelers experience the world without breaking the bank. His down-to-earth approach and genuine enthusiasm for travel resonate with a wide audience.
5. The Bucket List Family
The Bucket List Family is a family of five who have embarked on a full-time adventure to explore the world together. Their content focuses on family travel, creating unforgettable experiences, and inspiring others to pursue their dreams. The family shares their journeys through vlogs, photos, and social media, offering a glimpse into their nomadic lifestyle. Their positive energy and emphasis on family bonding have made them a beloved online presence.
6. Drew Binsky
Drew Binsky is an adventurous traveler known for exploring off-the-beaten-path destinations and immersing himself in local cultures. His content focuses on budget travel, cultural experiences, and overcoming challenges. Binsky’s passion for exploration and willingness to try new things have made him popular among adventure seekers. His videos often feature unique accommodations, local cuisine, and interactions with locals.
7. Nomadic Matt
Nomadic Matt is a leading figure in the budget travel sphere. Known for his practical, no-nonsense approach, he has built a substantial following by sharing tips on traveling the world without breaking the bank. From hostel recommendations to transportation hacks, Matt advises backpackers and budget-conscious adventurers. His content resonates with those seeking authentic experiences on a shoestring, inspiring countless people to explore off-the-beaten-path destinations.
8. Dan Bailey
is an adrenaline junkie and world-class adventurer. Known for his daring exploits in extreme sports, he captures breathtaking moments on camera that inspire millions. From BASE jumping to big wave surfing, Bailey’s content is a visual feast for adventure seekers. His passion for pushing boundaries and exploring remote locations has made him a leading figure in the adventure travel space.
9. Monica Geuze
Monica Geuze is a Dutch travel influencer known for her glamorous and stylish approach to travel. Her content blends fashion, lifestyle, and exploration, appealing to a younger audience. Geuze’s ability to seamlessly merge high-end destinations with trendy outfits has earned her a dedicated following. Her feed is a visual feast, showcasing luxurious hotels, stunning landscapes, and impeccable style. Through her content, she inspires her audience to embrace adventure while maintaining a sense of sophistication.
10. Rick Steves
is a renowned travel expert specializing in budget-friendly European adventures. His down-to-earth approach and emphasis on cultural immersion have made him a trusted guide for countless travelers. Steves offers practical advice on everything from transportation and accommodations to local cuisine and hidden gems through his books, television shows, and tours. His philosophy encourages travelers to explore beyond the tourist hotspots and connect with the heart and soul of European destinations.
11. Dope Fish
Dope Fish, whose real name is Alex Cornell, is an underwater adventurer and marine conservationist. His captivating content takes viewers on immersive journeys beneath the ocean’s surface, showcasing marine life’s breathtaking beauty and diversity. With a passion for protecting our oceans, Dope Fish combines adventure with education, raising awareness about environmental issues and inspiring others to become ocean stewards. His social media platforms are a treasure trove for diving enthusiasts, offering stunning visuals, informative captions, and a glimpse into the world beneath the waves.
12. Lauren Bullen (Gypsy Soul)
Lauren Bullen, known as Gypsy Soul, is a social media sensation celebrated for her breathtaking photography, primarily featuring stunning beaches and tropical paradises. Her visually captivating content has earned her millions of followers who are drawn to her idyllic lifestyle. Bullen’s images evoke a sense of wanderlust and escapism, making her a popular choice for travel inspiration. Beyond the stunning visuals, her content also offers glimpses into her personal life, creating a connection with her audience.
Conclusion:
Travel influencer marketing is the catalyst for increasing revenue. Identify the best creators aligned with your brand and watch them introduce your brand to an entirely new crowd of travel lovers.
Now that you know how important travel influencers are for your brand do not miss the opportunity to include them in your next marketing campaign.
