What is Audience Segmentation?

Audience segmentation is the process of dividing your audience into smaller groups based on shared characteristics like age, location, behavior, or interests.

This helps businesses create more personalized and relevant marketing campaigns.

Example of Audience Segmentation

An e-commerce brand creates separate campaigns for students, working professionals, and parents.

Formula to Calculate Segments (Basic)

Segment = Audience Grouped by Shared Traits

Benefits of Audience Segmentation

• Improves targeting accuracy
• Increases engagement and conversions
• Delivers personalized experiences
• Reduces wasted ad spend