In this article, we will discuss the top methods of how to embed video on Shopify. But before we get to that, let us understand the rise of video content as a marketing tool.
E-commerce businesses in 2024 are continuously seeking innovative ways to captivate and convert their audience. Amidst this evolution, video integration has emerged as a powerful tool for enhancing the online shopping experience and driving sales.
From product demonstrations to brand storytelling, videos offer a dynamic and engaging medium that allows businesses to showcase their products and connect with customers on a deeper level.
The importance of integrating videos into e-commerce strategies cannot be overstated. This article will explore the benefits of embedding videos into Shopify stores.
Benefits of Embedding Video on Shopify
Statistically speaking, over 67% of consumers expect a more visual shopping experience in 2024. These numbers are sufficient to prove the importance of integrating videos for e-commerce businesses.
If you are a Shopify business, you have an advantage over other platforms, i.e., having a range of tools and platforms that cater especially to Shopify websites. These tools offer various features that help users in not only curating impressive shopping experiences for customers but also in improving the overall look and feel of the Shopify store.
Now, before we begin to learn how to embed video on Shopify, let’s delve into the benefits to embed a video on Shopify.
1. Better Product Demonstration
How your products are showcased and presented makes a huge difference in how customers perceive your brand. With the help of video integration, brands can allow customers to visualize their products in action and provide potential customers with a better understanding of how they work, look, and feel. This can significantly increase conversion rates as customers gain more confidence in making a purchase.
2. Establish Trust
A successful purchase passes through numerous checkpoints. This includes factors like finding the ideal product and then establishing enough trust to purchase it. With the help of video integration, Shopify businesses can showcase video UGC on their landing pages, establishing a trusting relationship and boosting brand credibility.
3. Improved Customer Engagement
Gone are the days when all it took was some skillfully pre-shot branded content to impress customers. Video content is more engaging and captivating than text or images alone. It can grab visitors’ attention quickly and keep them interested in exploring your website further, ultimately leading to higher engagement metrics and longer time spent on your site.
4. Improves User’s Experience
When it comes to user experience, details matter the most. Integrating videos into your Shopify website can enhance the overall user experience. They provide a dynamic and interactive element that can make the browsing and shopping experience more enjoyable and memorable for visitors.
How to Embed Video on Shopify Store (Quick Guide)
Step 1. Install a Free Shopify App
Step 2. Select ‘Add Feeds’ in the dashboard
Step 3. Select your preferred video source, such as YouTube.
Step 4. Now, create a feed using a YouTube Channel or Video link.
Step 5. Now, click on ‘Create feed’ to fetch YouTube videos.
Step 6. To make it more appealing, moderate and customize your feed.
Step 7. Now your feed is ready to Publish
Step 8. Click on ‘Publish’ and select Shopify.
3 Simple Methods to Embed Video on Shopify Website
In this section, we will show you how to embed a video on Shopify. There are three ways through which you can embed a video on Shopify.
Method 1 – Embed Video Directly to Shopify
With this method, we will learn how to embed video on the Shopify.
- The first step to embed a video on Shopify is to have a responsive video link that will work on Shopify
- To do that, copy the link of the video you want to embed and paste it in any tool that can convert the link into an embed code.
- Now, log in to your Shopify admin. Go to Online Store > Themes and click the Customize button on your current theme.
- Next, from the side dashboard, click on ‘Add Section,’ and from the given options, select ‘Video.’
- At this step, you will be able to set your Video element at your preferred spot.
- Here, paste the expensive embed link of your video. Finish the process by customizing the video element, changing margins, border size, etc.
- Click on ‘Save’ and your video will be embedded.
Method 2 – With the Tagshop App
In this method, we will learn how brands can embed videos on Shopify using third-party tools. Many tools in the market allow users to integrate videos on the Shopify store’s touchpoints. We will be talking about Tagshop – a shoppable Instagram and UGC tool that supports businesses in embedding videos seamlessly.
- The first step is to find Tagshop on Shopify and install it.
- Once installed, log in and create an account on Tagshop
- On the home screen, you will see various social networks. You can choose platforms like Instagram, YouTube, Vimeo, Facebook and TikTok.
- Here, we will choose YouTube and pick a source such as YouTube channel URL, to start fetching content.
- Enter the channel’s URL and click on ‘Create Feed’
- At this step, you can turn the feed shoppable. Upload your product catalog with your preferred CMS platform.
- Once uploaded, select ‘Tag Products’ button on the posts in your feed and start adding product tags to your content.
- Your shoppable YouTube feed is now ready.
(i) If you were looking for solutions on how to embed video on Shopify, this section will help you achieve that. Additionally, you can follow the same process for creating a shoppable video feed of other social media channels like Instagram Reels and TikTok as well.
- For the final step, go to ‘Website’ from the side dashboard to personalize your feed by choosing a theme and customizing it by adding CTA buttons, backgrounds, etc.
- Click on ‘Save Changes’ and ‘Generate Code.’
- To publish your video gallery on Shopify, ‘Manual Publishing and ‘Auto Publishing.’
- Pick an option that suits you and follow the steps provided.
Best Practices for Adding Videos on Shopify Store
When adding videos to Shopify homepage, it’s important to follow some best practices to ensure they enhance the user experience and contribute to your overall marketing goals. Here are some tips:
1. Use High-Quality Videos
One of the best practices for embedding videos on your Shopify store is to prioritize quality. Integrating high-quality videos positively reflects your brand and engages customers more effectively. Ensure clear visuals, good product placement, and high-resolution footage to showcase your products in the best possible way.
2. Include Call-To-Actions
Calls to action are great motivators for users to take a step further. By displaying proper CTA buttons, you can actually guide your website visitors and persuade them to reach your intended touchpoint. Utilizing videos amplifies the effectiveness of this approach, allowing for the clear and precise communication of your messaging.
3. Integrate Product-Centric Content
Keep the focus of your videos on the product itself. Highlight its features, benefits, and unique selling points to provide valuable information to potential customers. Avoid distractions and unrelated content that could dilute the message.
4. Focus on Mobile Optimization
With the increasing use of mobile devices for online shopping, it’s crucial to optimize your videos for mobile viewing. Ensure they load quickly, display correctly on smaller screens, and have user-friendly controls for touch interaction.
Why Brands Prefer Tagshop to Embed Video on Shopify?
Tagshop is a popular shoppable Instagram and UGC tool for Shopify that allows Shopify users to seamlessly build highly engaging shoppable lookbooks and integrate them into various landing pages. Tagshop is the preferred platform to embed video on Shopify because of its advanced features and pro e-commerce functionalities.
Read More: How to add video to Shopify product page?
Tagshop offers features such as:
- Aggregation of content from multiple social media platforms as well as manual upload functionalities.
- Customization features to curate highly personalized galleries, allowing a more polished look of the gallery.
- Integration of product tags on the lookbook’s social content through various CSV platforms.
- Publishing shoppable lookbook feed on various touchpoints on the Shopify store, such as the homepage, product pages, etc.
Conclusion
Videos are powerful marketing tools for e-commerce brands looking to enhance their visibility and engagement. While images and textual content are great for communicating information faster, videos are significant in today’s times to grab visitors’ attention quickly and keep them interested in exploring your website further.
In this blog, we have covered essential subjects like what is a lookbook gallery and how to embed video on Shopify. With the increasing influence of videos on consumers, embedding videos on Shopify website can help you stand out from the competition, engage your audience more effectively, and drive better results in the long run.
Frequently Asked Questions
No, you don’t need any coding knowledge to embed a video on Shopify. Tools like Tagshop provide a user-friendly interface where you can easily collect and embed videos directly into your store’s pages or product pages. You can simply copy and paste the video’s embed code or use Shopify’s native video uploading feature.
Videos can enhance user engagement, leading to longer time spent on your site, reduced bounce rates, and improved dwell time, which are positive signals for search engines. Moreover, search engines like Google often prioritize pages with rich media content, including videos, in search results, potentially improving your store’s visibility.
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