Easy advertising is the most effective form of marketing. No long interludes, no guesswork, just a simple way to convey exactly what you mean to your audience. Email marketing is one such strategy. And with the help of these best email marketing apps for Shopify listed in this blog, e-commerce businesses can smoothly achieve their goals.
But before, let’s understand why e-commerce businesses need email marketing tools:
Why use Email Marketing Apps on Shopify?
Email marketing reigns supreme as a form of marketing for reasons that are undoubtedly beyond compare. It offers a more targeted, cost-effective, and efficient way to reach the audience, helping businesses boost their ROI and overall brand value.
By relying on top email marketing apps on Shopify, e-commerce businesses can achieve these targets more effectively.
Here are some reasons why using email marketing apps on Shopify can be beneficial:
1. Helps in Customer Segmentation
Customer segmentation plays a significant role when it comes to impactful marketing. With the help of best email marketing apps for Shopify, businesses can categorize audiences into specific groups based on criteria such as demographics, behavior, or purchase history. This enables personalization, improving the probability of purchases.
2. Automates Repetitive Tasks
Another benefit of relying on an efficient email marketing platform is that it helps automating repetitive tasks. Once you have segmented your audience list, it is easy to send bulk emails.
3. Makes Product Discovery Simpler
Some email marketing tools also allow users to integrate shoppable Instagram feeds in emails. This is especially beneficial for e-commerce businesses as they can easily showcase their best-selling or most relevant products through social content, add product tags to the content, and make it seamless for customers to discover new products and also purchase them in one go.
4. Provides Analytics & Insights
Another benefit of relying on email marketing apps is that their are platforms that provide analytics and reporting features, allowing users to track the performance of your campaigns. You can measure open rates, click-through rates, conversion rates, and more, helping you refine your strategies for better results.
10 Best Email Marketing Apps for Shopify
Here are some of the best email marketing tools e-commerce businesses can use to enhance their marketing strategies.
Klaviyo is a popular email marketing platform known for its powerful email marketing features – including effective audience segmentation, automation capabilities, and ready-to-use templates.
The tool is one of the best email marketing apps for Shopify also offering accurate customer data and insights so users can send targeted email campaigns based on customer data and behavior.
Another leading email marketing platform and one of the best email marketing apps for Shopify is Omnisend. The tool offers omnichannel marketing automation, including email, SMS, push notifications, and more.
It is designed to help businesses create personalized and automated campaigns. Additionally, it Integrates well with Shopify, providing a unified platform for marketing across different channels.
Mailchimp is a popular email marketing tool and one of the best Shopify apps for email marketing. It is a widely used app for features like bulk email sending, audience segmentation, and detailed analytics.
It’s user-friendly and suitable for businesses of various sizes. The tool provides seamless integration with e-commerce platforms like Shopify, helping businesses easily utilize the platform for their marketing goals.
Tagshop is a popular social commerce and email marketing platform known for hosting highly effective email marketing campaigns effortlessly. With Tagshop, Shopify businesses can seamlessly collect social content, curate a shoppable feed, and integrate it in emails.
This seamless integration helps businesses showcase their social content impactfully and also retrieve real revenue from it. Tagshop offers more exciting features such as AI-product tagging, personalization and analytics to help businesses scale.
Seguno is an efficient email marketing platform that allows businesses to achieve their results from email marketing faster. The platform is built especially for Shopify businesses and provides inclusive features like purchase history, demographics, or engagement.
What’s more is, Seguno offers users the ability to design compelling emails instantly with Canva embedded in a full-screen editor.
Avada is one of the best Shopify apps for email marketing and a popular email and SMS marketing solution for businesses. The platform is an effective inclusion for e-commerce businesses, providing more features like push notifications and WhatsApp marketing that can help businesses scale their marketing efforts. The tool also offers email automation, audience segmentation, and personalization capabilities.
All in all, Avada is a complete email and SMS marketing solution offering unique features that make the platform a top choice for e-commerce merchants.
SMSBump is a top-rated email and SMS marketing tool by Yotpo particularly used by e-commerce businesses on platforms like Shopify. The platform offers an array of email marketing features including personalizations, A/B testing, building real-time SMS flows and more.
The tool is known to significantly reduce cart abandonment and improve revenue by sending effective, marketing oriented, personalized texts.
Sendvio is an email marketing platform that provides tools for businesses and marketers to create, send, and manage their email campaigns. The tool effortlessly integrates with Shopify and grants you access to various template libraries for email campaigns, popup forms, transactional SMS notifications, and streamlined workflows.
This enables the creation of personalized email and SMS marketing automations, adding significant value to your customer experience.
9. One AI
ONE is an AI-led SMS and Email marketing platform that offers smart marketing solutions for Shopify businesses. Whether you are dealing with new visitors or existing customers, ONE can effectively retain customers with its features like upselling, pop-ups, discounts and rewards.
Additionally, ONE AI also allows users to perform A/B testing of coupon codes for the most efficiency. These features make this tool a perfect cart recovery.
10. Drip Email Marketing
Drip is another one of the best email marketing apps for Shopify that runs solely and majorly on customer data. The tool’s analytics features help businesses find their best customers and target them directly through emails.
With Drip, you can send welcome emails, customer retention emails, personalize them with ease and get free migration from your current email marketing app.
How To Choose the Right Email Marketing Tool for Shopify?
Email marketing holds utmost importance for e-commerce businesses in spreading brand awareness and helping customers take favourable buying decisions. However, the most performative email campaigns can be hosted only with the right tools.
There are numerous email marketing platforms in the market that can help businesses in integrating this strategy. Let’s learn how you can choose the right email marketing tool for your business.
1. Check The Features Offered
The first and foremost factor in choosing the right email marketing tool is to check the features offered by the respective tool. Compare your requirements as a business with the offered features and find out if you should invest in the tool. Choosing a tool that caters to your business needs is the most important aspect.
2. Ease of Use & Accessibility
Another important factor is to opt for a user-friendly email marketing tool. The interface should be intuitive, and the setup process should be straightforward. This is especially important if you’re a small-scale or mid-scale business.
3. Integration with your platform
Another important factor is if your chosen tool allows seamless integration with your e-commerce platform. This is one of the most crucial factors that users must look into before choosing their email marketing tool.
4. Customer Support
Assess the level of customer support provided by the email marketing tool. Quick and reliable support can be crucial when you encounter issues or have questions about the platform.
These are some important factors that businesses must consider when choosing an email marketing platform.
Now, let’s quickly jump onto the next section and find out some future trends in email marketing for Shopify.
Future Trends in Email Marketing for Shopify
Email marketing, as we know, is an ever-growing and popular strategy that is taking over e-commerce marketing entirely. However, there are several ongoing developments and emerging technologies that may influence the future of email marketing for Shopify and e-commerce in general.
Here are some potential trends to watch:
1. Increased Use of AI For Personalization:
Artificial intelligence and machine learning use in email marketing is expected to increase. This includes advanced personalization capabilities, predictive analytics, and the ability to deliver highly tailored content to individual customers based on their behavior, preferences, and purchase history.
2. Interactive Email Content & Gamification:
Interactive elements and gamification within emails, such as quizzes, polls, and shoppable features, are becoming more popular. This trend is likely to continue as brands seek to engage customers directly within the email itself, providing a more immersive and interactive experience.
3. Increase in Visual and Video Content:
The inclusion of more visual and video content in emails is expected to grow. With the rise in platforms like TikTok and Instagram reels, video content can be used to showcase products, tell brand stories, and provide engaging content. Shopify merchants may leverage this trend to create visually appealing emails that drive conversions.
4. Mobile Optimization:
As mobile usage continues to rise, optimizing email campaigns for mobile devices will remain a priority. Responsive design, mobile-friendly layouts, and concise, visually appealing content will be essential to engage users on various devices.
5. Omnichannel Marketing Integration:
Seamless integration with other marketing channels, such as social media and SMS marketing, will become more critical. Shopify businesses may adopt strategies that ensure consistent messaging and customer experiences across various platforms.
Let’s talk about some key takeaways from this article. We have provided you with a listicle of best email marketing apps for Shopify that are winning the e-commerce industry today. But having an efficient tool is just one aspect of what e-commerce brands need.
By exploring different platforms and their features, e-commerce businesses can create tailored marketing strategies with the unique features offered – this includes upselling, shoppable social content in emails, audience segmentation, and more.
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