What is CPC?

Cost per click (CPC) is the average cost an advertiser pays each time a user clicks their ad. It is a key component of the PPC (pay-per-click) model: the advertiser is not charged until someone clicks the ad. 

Example of CPC

If you get 100 clicks after spending ₹500, your CPC is ₹5.

Formula to Calculate CPC

CPC = Total Ad Spend / Total Clicks

Benefits of CPC

  • Measures campaign efficiency
  • Optimizes bidding strategy
  • Helps control ad costs
  • Improves budget allocation
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